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4.01 Targeted E-mails. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message.

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Presentation on theme: "4.01 Targeted E-mails. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message."— Presentation transcript:

1 4.01 Targeted s

2 Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message Format of message Format of message Links Links Safety/security Safety/security Consistency of quality Consistency of quality Timing Timing Distribution methods Distribution methods

3 Characteristics of Effective Content Carefully craft the idea Carefully craft the idea Use an campaign service Use an campaign service Build a mailing list Build a mailing list Run timely, effective promotions Run timely, effective promotions Create a visually-appealing newsletter Create a visually-appealing newsletter

4 Plain Text/HTML/Rich Media Plain text: use unformatted text, no links to communicate Plain text: use unformatted text, no links to communicate HTML: use formatted text, links, graphics to communicate HTML: use formatted text, links, graphics to communicate Rich media: use audio/video/interactive to communicate Rich media: use audio/video/interactive to communicate

5 Legal Considerations You must You must Give the recipient an opt out: provide a return address that permits the recipient to request that no further s are sent to their address Give the recipient an opt out: provide a return address that permits the recipient to request that no further s are sent to their address Identify commercial as an advertisement Identify commercial as an advertisement


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