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Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

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Presentation on theme: "Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com."— Presentation transcript:

1 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

2 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 2013 definitely had some notable events in the world (such as the introduction of Gmail tabs and Yahoo announcing they'd be recycling abandoned addresses).

3 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Over 64% of decision makers read via mobile, so you'll want to start building that into your planning. Develop a Mobile Strategy

4 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Implement responsive design into your marketing (we are working on a few templates for a starting point for you) Develop a Mobile Strategy

5 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Put your best/most important content FIRST Develop a Mobile Strategy

6 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Limit form fields Develop a Mobile Strategy

7 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Use single column display when possible Develop a Mobile Strategy

8 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Optimize landing pages for mobile Develop a Mobile Strategy

9 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com We’ve talked about re- engagement a number of times, but it’s becoming more and more important. The bottom line is that the more unengaged people you have in your list, the more likely the ISPs are to regard your messages as spam and send you right to the junk folder. Implement a re-engagement strategy

10 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Determine your re-engagement starting point: 30 days, 90 days, etc. Implement a re-engagement strategy

11 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Develop a campaign to get subscribers to reconnect and remember to really work on your subject lines since they've demonstrated that those messages aren't working. Implement a re-engagement strategy

12 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Offer a downsell subscription (i.e. monthly newsletter instead of daily) Implement a re-engagement strategy

13 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Remove people that have NOT re-engaged and use other media to win them back. Implement a re-engagement strategy

14 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com When Gmail announced the tabs, you’d have thought Armageddon was here! But the truth is…Microsoft has had Clean Sweep for the past year and the Gmail tabs are just a different way of filtering that Google has been doing for some time already with things like priority inbox. Since you can change it, consider some of these options: ADAPT to Filtering

15 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Teach subscribers how to move your messages from the Promotions Tab to the Inbox ADAPT to Filtering

16 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Adapt your branding and subject lines to align with the other content in the promotions tab. After all, they’re in the “promotions” mindset when they click the tab, so it may not be all bad. ADAPT to Filtering

17 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Send subscribers the messages they WANT to receive from you. Get targeted on your messages Use custom data and let the users self-select what they want to get in terms of offers and promotions.

18 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Use custom fields and merge tags to give users a custom experience based on the information they have provided to you. Get targeted on your messages

19 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Use triggers to add/drop people from lists once they’ve clicked on specific links within messages or signed up for different webinars. Get targeted on your messages

20 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Test your messages BEFORE sending them out to make sure they inbox. Change the subject, body copy, and even the footer, if necessary. Content is king

21 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Watch your complaints to make sure that your content is on point with your audience Content is king

22 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Test different content lengths, but always focus on your best and most important information at the top. People have short attention spans and often scan for what they’re looking for. Content is king

23 Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com FOR MORE ON TRENDS, visit marketing/ -trends-for marketing/ -trends-for-2014


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