1. IMTS Post show report

2. OBJECTIVES
Promote NSK as a “one source provider” for supplying both precision bearing and linear components to machine tool industry.
Communicate NSK’s new technologies and innovative product offerings.
Drive traffic (new and existing business) to booth.
Maintain NSK brand recognition.

3. Objectives were met by:
Participated in the largest trade show targeted to machine tool industry in USA.
None of the other NSK competitors are a manufacturer of precision bearings, linear motion and mechatronics.
Promoted three new product categories:
NH/NS Series Linear Guides
X1 Seal Technology for Ball Screws
BSBD Series Ball Screw Support Bearings
Featured dynamic product demonstrations to showcase NSK product capabilities such as:
Nut Cooling Ball Screw
Grease Replenishing Spindle System
Angular Contact Ball Bearing: Robust Series E Type Comparison
Two Integration Capabilities Demonstrations
NSK Robot Module integrated with FANUC robot.
NSK XY Table and Spindle demonstration showcasing precision bearings and linear motion components for a machine tool application.

4. IMTS Show statistics SHOW STATS
Total # of Attendees (includes visitors and exhibitors): 114,147
Exhibitors: 2,035
Visitors: 112,112
68% of visitors represent management and engineering job functions.
International Visitors: 1,567
Job Level
Purchasing Authority

5. Nsk booth visitors Total leads scanned: 225
64% Immediate Sales Follow-up.
22% Marketing
(Potential supplier/vender, publication, or lead required more nurturing)
14% International
All leads received post show “thank you” .
Job Titles

6. NSK Leads: Products of Interest

7. Floor Plan
East hall
Booth # E-5157
40’ x 30’
Post Show Report 2014

8. NSK booth Message
Accelerating productivity for the future.

9. Dynamic product displays
Grease Replenishing Spindle System
Nut Cooling Ball Screw Demonstration
NSK Integration Demonstration featuring Fanuc Robot

10. Static Products Displays
New Featured Products
NH Series Linear Guides
BSBD Series Ball Screw Support Units
X1 Series Ball Screws

11. E-NEWSLETTER CAMPAIGN
Pre-Show Release Total reach 387
Unique Opened: 21%
Met Target Open Rate
Post Show Release Total Reach 235
Unique Opened: 35%
Exceeded Target Open Rate
Target Open Rate: 20-25%

12. SOCIAL MEDIA Channel # of Show Posts Reach Likes Shares Facebook 6
1,370 39 5
Channel
# of Show Posts
Retweeted
Favorited
Twitter 5 3 1

13. VIDEO COVERAGE
Design World shot a video at the NSK booth highlighting NEW NH Series Linear Guides and NSK’s integration capabilities for machine tool industry.
Video was posted to NSK You Tube channel.
Click here to see video.

14. Competitors Bosch Rexroth Corp. E5283
Company
Booth Number
Bosch Rexroth Corp.
E5283
Promoted capability to combine your CNC control with high-performance electric and hydraulic drive technologies manufactured by Bosch Rexroth.
Incorporated an interactive demo that etched visitors business cards in metal that promoted their Open Core Engineering system.
Reduces amount of interfaces needed for programming.
Demo consisted of their linear modules and linear motor-equipped Ball Rail Table.
Good use of booth space, incorporated monitors above each display and touchscreens to illustrate each products’ function and benefit.
Incorporated digital marketing for trade show promotion; company website and social media channels.

15. COMPETITORS Hiwin E-5151 Positioned next door to NSK.
Company
Booth Number
Hiwin
E-5151
Positioned next door to NSK.
Three large hanging signs within booth.
Hiwin signs were visible from inside NSK’s booth.
Larger booth and consistent branding throughout booth.
Moving demos featured toward front and edges of the booth.
Static product displays lined back wall of booth.
Promoted linear guides, ball screws, linear actuators, and linear modules and direct drive motors.

16. COMPETITORS IKO International E-5628 ROLLON Corporation E-4606
Company
Booth Number
IKO International
E-5628
ROLLON Corporation
E-4606
IKO International
Graphic-heavy
Mostly static products
In-line booth.
Side walls made it more closed off.
Promoted IKO version of maintenance free linear guides (C-Lube) – new size 3 and 7.
ROLLON Corporation
Good booth position, close to entrance.
Large island booth.
Featured moving, interactive demonstrations.
Game themed.
Laser tag, sledge hammer, ball toss.
All developed with linear modules and ROLLON components

17. COMPETITORS Schneeberger, Inc. E-5268 Steinmeyer E-5751
Company
Booth Number
Schneeberger, Inc.
E-5268
Steinmeyer
E-5751
Schneeberger, Inc.
Poor booth location.
Promoted linear guides – Monorail (high rigidity, roller and ball type linear guides)
Steinmeyer
Clean graphics
Promoted high precision ball screws, positioning systems, and measuring equipment.

18. competitors
Company
Booth Number
SKF
E-5185
Poor booth location – positioned in back area of East hall.
Offers a life cycle management system for machine tools.
Similar to AIP program.
Providing value-added solutions for increased profitability.
Difference – marketed it specifically for machine tool industry.
Expertise in all areas needed:
Focus: bearings, mechatronics, lubrication, seals and services.
Promoted drives, guide systems, lubrication & sealing technology for machine tool industry.

19. COMPETITORS THK E-4924 Front and center; good booth position.
Company
Booth Number
THK
E-4924
Front and center; good booth position.
Featured an upstairs area for private meetings.
Heavily staff with THK booth staffers.
Showcased a large sample of product lines, including their longest manufactured rail.
Product categories promoted: ball screw and repair services, linear guides, seals, accessories, lubricants and greases.

20. IMTS Show Summary Largest U.S. trade show for machine tool industry.
Maintained branding presence, delivered new product innovations.
Announced NEW NH-NS Linear Guide Series, New X1 Seal Technology for Ball Screws and BSBD Series Ball Screw Support Units.

21. FUTURE PLANS Exhibit in next IMTS – Sept. 2016
Decreased booth size from 1200 sq. ft. to 600 sq. ft.
Improve in-house support for demo creation.
Schedule meeting with Engineering, Segment, and Management now to start planning 2016 and determine budget needs for in-house demos.
Determine how we can improve TNSK support.
Work with them earlier to receive support regarding demos.
Look into possibility of have more than one demo built.
Continue to use social media, industry publications, and trade shows sponsor resources to increase traffic to booth.
Consider investment of MT Insight for pre-show promotion and post-show metrics tool.
MT Insight is data and analytics tool available through The Association for Manufacturing Technology (AMT).
Pulls contact information from past IMTS events and current IMTS show to tailor pre-marketing efforts for increasing booth attendance.