Presentation on theme: "Google Analytics Tool for the Future. Web Analytics Web analytics are the cornerstone of online marketing efforts and campaigns. The efficient utilization."— Presentation transcript:
Web Analytics Web analytics are the cornerstone of online marketing efforts and campaigns. The efficient utilization of the available resources for web analytics can harness a power in which will create a legitimate online demand and loyal consumer base. Companies launch online marketing efforts and then measure its success or failure. The proper balance of online relationship management, product or service releases and analytics can create a competitive advantage for a company. The following illustration are results from a business who uses web analytics.
Free web statistics service Monitor website traffic What pages they visit Where they are coming from
What is It? Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Write better-target ads Create higher converting websites Strengthen marketing initiatives
Data Points Unique Visitors Page Views Bounce Rate Average Time on Site New vs. Returning Traffic Source
History PB DOLLA, LLC (People Building Dreams Off Life Long Associations) is an independent entertainment company founded in Hartford, CT in 2003. The company has released physical albums from various artists by way of direct marketing, events and live concerts. Moreover, the company website was launched in 2011 for the purpose of selling albums, concert tickets and merchandise. The company is focused on an online push in 2013.
PB DOLLA launched its website in April 2011. It was the first time the company offered their product for sale incorporating digital technology. The website managed to attract over 7,500 visitors since and has peaked at 568k on Alexa website rankings.
Web Presence The main focus of the website is to serve as a platform for digital music, concert tickets, brand merchandise, email subscribers and downloads. This is the bloodline of the company’s website.
Online Campaigns 2 nd Quarter (2011) 3 rd Quarter (2011) PB DOLLA TV Class In Session
Online Campaigns PB DOLLA TV (2 nd Quarter) was a pilot webisode series which showcased the entertainment industry in the untapped Connecticut market. Over the course of 3 months and 3 airings, the campaign attracted over 1,500 visitors. Class In Session (3 rd Quarter) was a mix tape album which featured various artists from PB DOLLA Entertainment. The album was available for free download and attracted over 3,500 visitors over the course of 3 months.
Google Analytics For The Period (January 1 st 2011 – December 31 st 2011 According to the numbers, the two campaigns attracted a combined total of over 6,000 impressions for the period during the 2 nd through 4 th quarter of 2011. There was a greater response in the 3 rd quarter in terms of visitors, which could indicate that the product or service was more appealing to the majority, or the marketing efforts were greater in the later quarter.
Google Analytics For The Period (January 1 st 2012 – October 31 st 2012 The company has indicated there were no campaigns during the year 2012, giving them more time to invest in market research. The visitors during this year are a combination of new and returning visitors from the previous year. This information could indicate the potential market of consumers that are willing to purchase new company products and services. In the current year, the company website attracted over 1,500 visitors. There is a potential market of 1.7 billion digital music consumers with a growth rate of 15% annually. Economic and financial prospectus would be helpful to enable the company to make future decisions, plans and objectives in their future 2013 campaign launches.
One of the most valuable keys to online success is exceptional relationship management. Every past, present and future potential customer must at least like the experience of a company’s website platform. From that point, it is the company’s obligation to give each visitor a call to action.
This email software program has the ability to integrate with Google Analytics. A company can launch email campaigns and simultaneously track subscriber call to actions via clicks and conversions. When word of mouth causes a tipping point for a product, an efficient online platform has the ability to capture a mass of consumers.