1. E-commerce COM380 E-commerce fundamentals Objectives By the end of the lecture students should: Appreciate the changes in trading patterns enabled by E-commerce Understand the main business models of E- commerce Appreciate the different revenue models available through E-commerce

2. E-commerce COM380 E-commerce fundamentals The E-commerce environment The E-commerce marketplace Business models for E-commerce

3. E-commerce COM380 E-commerce fundamentals E-commerce environment Macro-environment Micro-environment

4. E-commerce COM380 E-commerce fundamentals E-commerce marketplace Business-to-consumer (B2C) Business-to-business (B2B) Consumer-to-business (C2B) Consumer-to-consumer (C2C)

5. E-commerce COM380 E-commerce fundamentals Marketplace channel structures Disintermediation Reintermediation Countermediation Infomediary

6. E-commerce COM380 E-commerce fundamentals Types of portal Access Horizontal Vertical Geographical Marketplace Media type

7. E-commerce COM380 E-commerce fundamentals Electronic marketspace Sell-side Buy-side Marketplace

8. E-commerce COM380 E-commerce fundamentals Electronic marketspace Negotiated deal Brokered deal Auction

9. E-commerce COM380 E-commerce fundamentals Electronic marketspace Fixed price Pure markets Barter

10. E-commerce COM380 E-commerce fundamentals Online auctions Price discovery Efficient allocation mechanism Distribution mechanism Coordination mechanism

11. E-commerce COM380 E-commerce fundamentals Online auctions Forward, upward Reverse, downward

12. E-commerce COM380 E-commerce fundamentals Business models for e-commerce Operation arena Value chain position Value position Revenue models Representation

13. E-commerce COM380 E-commerce fundamentals Business models for e-commerce Marketplace position Revenue model Commercial arrangement

14. E-commerce COM380 E-commerce fundamentals Start-up companies Dot-coms Clicks and mortar Assessing dot-coms

15. E-commerce COM380 E-commerce fundamentals Valuing dot-coms Cost of acquiring customer Contribution margin per customer Average annual revenues Total number of customers Customer churn rate

16. E-commerce COM380 E-commerce fundamentals Dot-coms Concept Innovation Execution Traffic Financing Profile

17. E-commerce COM380 E-commerce fundamentals Dot-coms End of the affair Impact

18. E-commerce COM380 E-commerce fundamentals Summary E-business environment E-business marketplace Disintermediation Business models Start-ups

19. E-commerce COM380 E-commerce fundamentals Objectives Appreciate the changes in trading patterns enabled by E-commerce Understand the main business models of E- commerce Appreciate the different revenue models available through E-commerce