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E-Business and E-Commerce 7. 1. Describe the six common types of electronic commerce. 2. Describe the various online services of business- to-consumer.

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Presentation on theme: "E-Business and E-Commerce 7. 1. Describe the six common types of electronic commerce. 2. Describe the various online services of business- to-consumer."— Presentation transcript:

1 E-Business and E-Commerce 7

2 1. Describe the six common types of electronic commerce. 2. Describe the various online services of business- to-consumer (B2C) commerce, providing specific examples of each. 3. Describe the three business models for business- to-business electronic commerce. 4. Identify the ethical and legal issues related to electronic commerce, providing examples.

3 1. Overview of E-Business and E-Commerce 2. Business-to-Consumer (B2C) Electronic Commerce 3. Business-to-Business (B2B) Electronic Commerce 4. Ethical and Legal Issues in E-Business

4 [ Opening Case The Flash Crash ] The Problem A Stopgap Solution The Results What We Learned from This Case

5 [about business] Gemvara7.1

6 [about business] Finding A Doctor Right Now 7.2

7 Overview of E-Business and E-Commerce 7.1 Definitions and Concepts Types of E-Commerce Major E-Commerce Mechanisms Electronic Payment Mechanisms Benefits and Limitations of E- Commerce

8 Definitions and Concepts Electronic Commerce – The process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet. Electronic Business (e-business) – A much broader concept than e-commerce – Servicing customers, collaborating with business partners, and performing electronic transactions within an organization

9 Definitions and Concepts (Con’t) Degree of digitization Brick-and-Mortar organizations Virtual Organizations Clicks-and-Mortar Organizations

10 Major E-Commerce Mechanisms Electronic catalogs Electronic auctions E-storefronts E-malls E-marketplaces

11 Types of E-Commerce Business-to-consumer (B2C) Business-to-business (B2B) Consumer-to-consumer (C2C) Business-to-employee (B2E) E-Government Mobile commerce (M-commerce)

12 E-Commerce Business Models Online direct marketing Electronic tendering system Name-your-own-price Find-the-best-price Affiliate marketing Viral marketing Group purchasing (e-coops)

13 E-Commerce Business Models (Continued) Online Auctions Product customization Electronic marketplaces Bartering online Deep discounters Membership

14 Electronic Payment Mechanisms Electronic Checks (e-checks) Electronic Cards – Electronic credit cards – Virtual credit cards – Purchasing cards – Stored-value money cards – Smart cards Person-to-Person Payments

15 Benefits & Limitations of E-Commerce National and International markets are more Accessible Lowers costs of processing, distributing, and retrieving information Provides access to a vast number of products and services 24/7 Deliver information, services, and products to people in cities, rural areas, and developing countries Lack of universally accepted security standards In less-developed countries telecommunications bandwidth is often insufficient, and Web access is expensive Perceptions that e-commerce is insecure Unresolved legal issues Lacks a critical mass of buyers and sellers BenefitsLimitations

16 Business-to-Consumer (B2C) Electronic Commerce 7.2 Electronic Storefronts and Malls Electronic Malls Online Service Industries Issues in E-Tailing

17 Online Services Industry Disintermediation Cyberbanking Online Securities Trading The Online Job Market Travel Services Online Advertising Advertising Methods

18 Banners Pop-up Ad Pop-under Ad Spamming Permission Marketing Viral Marketing

19 Issues in E-Tailing Channel Conflict Multichanneling Order Fulfillment

20 [about business] Macy’s Increases Its Online Presence 7.3

21 [about business] Can Traditional Retailers Survive? 7.4

22 [about business] The Future of Shopping 7.5

23 Business-to-Business (B2B) Electronic Commerce 7.3 Sell-Side Marketplaces Buy-Side Marketplaces Electronic Exchanges

24 Ethical and Legal Issues in E-Business 7.4 Ethical Issues Legal and Ethical Issues Specific to E-Commerce

25 Fraud on the Internet Domain Names Cybersquatting Taxes and Other Fees Copyright

26 [ Closing Case What’s Your eScore? ] The Problem One Solution The Results


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