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Chapter 1 Introduction to E-Commerce and E- Marketplaces.

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1 Chapter 1 Introduction to E-Commerce and E- Marketplaces

2 Learning Objectives 1.Define electronic commerce (EC) and describe its various categories. 2.Describe and discuss the content and framework of EC. 3.Describe the major types of EC transactions. 4.Describe the drivers of EC. 5.Discuss the benefits of EC to individuals, organizations and society. 6.Discuss e-commerce 2.0 and social media.

3 Learning Objectives 7.Describe social commerce and social software. 8.Understand the elements of the digital world. 9.Describe the major environmental business pressures and organizational responses. 10.Describe some EC business models. 11.List and describe the major limitations of EC.

4 Electronic Commerce: Definitions and Concepts Defining Electronic Commerce o *Electronic commerce (EC) Defining E-Business o *E-business

5 Electronic Commerce: Definitions and Concepts Major EC Concepts o Pure Versus Partial EC o EC Organizations Electronic Markets and Networks

6 E-Commerce as Percent of Total Value: 2003-2011

7 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History The Content and Framework of E- Commerce An EC Framework

8 A Framework for Electronic Commerce

9 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History Classification of EC by the Nature of the Transactions and the Relationships Among Participants o *Business-to-Business (B2B) o *Business-to-Consumer (B2C) o *Business-to-Business-to-Consumer (B2B2C) o *Consumer-to-Business (C2B) o *Intrabusiness EC o *Business-to-Employees (B2E) o * Consumer-to-Consumer (C2C) o * Collaborative Commerce o * E-Government

10 Categories of Transactions in E-Commerce

11 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History A Brief History of EC o The Interdisciplinary Nature of EC o The Google Revolution o Cyber Monday, Single Day o Social Commerce F-Commerce o EC Failures

12 Drivers and Benefits of E-Commerce The Drivers of E-Commerce o The Major Drivers of EC The Benefits of E-Commerce o Opportunities for Entrepreneurs o EC as a Provider of Efficiency, Effectiveness, and of Competitive Advantage

13 The Major Drivers of E-Commerce Growth

14 E-Commerce 2.0: From Social Commerce to Virtual Worlds * Social Computing *Web 2.0 *Social Media o The Difference between Social Media and Web 2.0 Social Networks and Social Network Services o *Social Network o Social Networking Services o *Social Networking

15 The Social Customer

16 E-Commerce 2.0: From Social Commerce to Virtual Worlds Enterprise Social Networks Social Commerce Virtual Worlds and Second Life o How Students Make Money in a Virtual World The Major Tools of Web 2.0

17 The Digital and Social Worlds: Economy, Enterprises, and Society * The Digital Economy o *Sharing Economy o The Social Impact *The Digital Enterprise o Smart and Intelligent Enterprise Systems

18 The Digital and Social Worlds: Economy, Enterprises, and Society *The Social Business (Enterprise) o The Social Business Forum o IBM’s Approach o *Social Business by Design The Digital Revolution and Society o Disruptive Impacts o *The Social Customer

19 The Changing Business Environment, Organizational Responses, and EC and IT Support The Changing Business Environment Performance, Business Pressures, and Organizational Responses and EC Support o The Business Environment and Performance Impact Model o Business Pressures o Organizational Response Strategies o The Major Capabilities of E-Commerce

20 The Business Environment and Performance Model

21 Electronic Commerce Business Models *Business Model The Structure and Properties of Business Models o Revenue Models o Value Proposition o Functions of a Business Model Typical EC Business Models Classification of Business Models in E- Commerce

22 The Major Components of a Business Model

23 The Limitations, Impacts, and the Future of E-Commerce The Limitations and Barriers of EC o Ethical Issues o Overcoming the Barriers Why Study E-Commerce? The Future of EC

24 Managerial Issues 1.Why is B2B e-commerce so essential and successful? 2.Which EC business model should I choose? 3.How can we exploit social commerce? 4.What are the top challenges of EC today?

25 Summary 1.Definition of EC and description of its various categories. 2.The content and framework of EC. 3.The major types of EC transactions. 4.The drivers of EC. 5.Benefits of EC to organizations, consumers, and society. 6.E-commerce 2.0 and social media.

26 Summary 7.Describe social commerce and social software. 8.The elements of the digital world. 9.Business pressures. 10.The major EC business models. 11.Limitations of e-commerce.


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