Presentation on theme: "Introduction to E-Commerce and E-Marketplaces"— Presentation transcript:
1Introduction to E-Commerce and E-Marketplaces Chapter 1Introduction to E-Commerce and E-Marketplaces
2Learning ObjectivesDefine electronic commerce (EC) and describe its various categories.Describe and discuss the content and framework of EC.Describe the major types of EC transactions.Describe the drivers of EC.Discuss the benefits of EC to individuals, organizations and society.Discuss e-commerce 2.0 and social media.
3Learning Objectives Describe social commerce and social software. Understand the elements of the digital world.Describe the major environmental business pressures and organizational responses.Describe some EC business models.List and describe the major limitations of EC.
9The Electronic Commerce Field: Growth, Content, Classification, and a Brief History Classification of EC by the Nature of the Transactions and the Relationships Among Participants*Business-to-Business (B2B)*Business-to-Consumer (B2C)*Business-to-Business-to-Consumer (B2B2C)*Consumer-to-Business (C2B)*Intrabusiness EC*Business-to-Employees (B2E)*Consumer-to-Consumer (C2C)*Collaborative Commerce*E-Government
11The Electronic Commerce Field: Growth, Content, Classification, and a Brief History A Brief History of ECThe Interdisciplinary Nature of ECThe Google RevolutionCyber Monday, Single DaySocial CommerceF-CommerceEC Failures
12Drivers and Benefits of E-Commerce The Drivers of E-CommerceThe Major Drivers of ECThe Benefits of E-CommerceOpportunities for EntrepreneursEC as a Provider of Efficiency, Effectiveness, and of Competitive Advantage
14E-Commerce 2.0: From Social Commerce to Virtual Worlds *Social Computing*Web 2.0*Social MediaThe Difference between Social Media and Web 2.0Social Networks and Social Network Services*Social NetworkSocial Networking Services*Social Networking
16E-Commerce 2.0: From Social Commerce to Virtual Worlds Enterprise Social NetworksSocial CommerceVirtual Worlds and Second LifeHow Students Make Money in a Virtual WorldThe Major Tools of Web 2.0
17The Digital and Social Worlds: Economy, Enterprises, and Society *The Digital Economy*Sharing EconomyThe Social Impact*The Digital EnterpriseSmart and Intelligent Enterprise Systems
18The Digital and Social Worlds: Economy, Enterprises, and Society *The Social Business (Enterprise)The Social Business ForumIBM’s Approach*Social Business by DesignThe Digital Revolution and SocietyDisruptive Impacts*The Social Customer
19The Changing Business Environment The Changing Business Environment, Organizational Responses, and EC and IT SupportThe Changing Business EnvironmentPerformance, Business Pressures, and Organizational Responses and EC SupportThe Business Environment and Performance Impact ModelBusiness PressuresOrganizational Response StrategiesThe Major Capabilities of E-Commerce
21Electronic Commerce Business Models The Structure and Properties of Business ModelsRevenue ModelsValue PropositionFunctions of a Business ModelTypical EC Business ModelsClassification of Business Models in E-Commerce
23The Limitations, Impacts, and the Future of E-Commerce The Limitations and Barriers of ECEthical IssuesOvercoming the BarriersWhy Study E-Commerce?The Future of EC
24Managerial Issues Why is B2B e-commerce so essential and successful? Which EC business model should I choose?How can we exploit social commerce?What are the top challenges of EC today?
25Summary Definition of EC and description of its various categories. The content and framework of EC.The major types of EC transactions.The drivers of EC.Benefits of EC to organizations, consumers, and society.E-commerce 2.0 and social media.
26Summary Describe social commerce and social software. The elements of the digital world.Business pressures.The major EC business models.Limitations of e-commerce.