1. E-Business and E-Commerce
CHAPTER 7
E-Business and E-Commerce

2. Announcements Midterm Grades are Post Lecture Chapter 7
Lecture Chapter 7
E-Business and E-Commerce
Excel Refresher – Today’s Lab
This is Project 3 worth 5%
It is due 3-16, try to finish and upload it today
Remember – the assignment details are on Entropy and the webpage.

3. E-Commerce/E-Business
Can you name some of the first e-commerce companies?
Books
Auction Site
What about: Pets.com ???

4. Overview of E-Business and E-Commerce
Definitions and Concepts
Types of E-Commerce
Major E-Commerce Mechanisms
E-Commerce Models
Benefits and Limitations of E-Commerce

5. Definitions and Concepts
E-Commerce & E-Business
Brick-and-mortar organizations
Virtual organizations
Click-and-mortar organizations
Pure versus Partial Electronic Commerce depends on the degree of digitization involved.

6. Types of E-Commerce Business-to-Consumer (B2C)
Amazon
Business-to-Business (B2B)
Salesforce
Consumer-to-Consumer (C2C)
Ebay
Business-to-Employee (B2E)
UNCW

7. Major E-Commerce Mechanisms
Auctions
Forward Auctions
Reverse Auctions
© ZOONAR GMBH LBRF/Age Fotostock America, Inc.

8. Major E-Commerce Mechanisms
Electronic storefronts Electronic malls

9. Online Service Industries
Cyberbanking
Online securities trading
Online job market
Travel services

10. Online Advertising Online Advertising methods Banners Pop-up ad
Pop-under ad
Permission marketing
Viral marketing
Social Networking Sites are changing organizational approach.

11. Communitainment http://www.heineken.com/us/voyage/tvc.aspx
Communitainment is the blending of community, communication, and entertainment into a new form of online activity driven by consumers.  
Predictions: consumers will shift more than 50% of their content consumption over the next decade to communitainment formats (e.g., social networking, video, and photo sharing sites), displacing traditional forms of media content like TV, magazines, and large Internet sites. 

12. Issues in E-Tailing Channel conflict Order fulfillment B&M Web B2B
Difficulties in supply chain
NewEgg Clip

13. 7.3 Business-to-Business (B2B) Electronic Commerce
In B2B e-commerce, the buyers and sellers are organizations.
Sell-Side
Buy-Side
© Richard Thomas/Age Fotostock America, Inc.

14. B2B Sell-Side Marketplace
Key mechanisms: electronic catalogs and forward auctions
Sell-Side Marketplaces include:
IBM Small Business
Dell Auction
© Richard Thomas/Age Fotostock America, Inc.

15. B2B Buy-Side Marketplace
Key mechanism: reverse auctions
United Sourcing Alliance is a common Sell-Side Marketplace
© Richard Thomas/Age Fotostock America, Inc.

16. 7.5 Ethical and Legal Issues
Ethical Issues
Privacy
Job Loss
Creates Jobs for Some
Eliminates Jobs for Others

17. Legal Issues Specific to E-Commerce
Fraud on the Internet
FTC
Cybersquatting
Source: maxstockphoto/Shutterstock

18. Legal Issues Specific to E-Commerce (continued)
Taxes and Other Fees
Copyright
Source: maxstockphoto/Shutterstock

19. Break
Meet Back in 10 min