1. BrightSign For Supermarkets
PC-class performance from the market leader in digital signage media players

2. Agenda BrightSign Overview The BrightSign Advantage
The right digital menu board solution is BrightSign
BrightSign Overview
The BrightSign Advantage
How BrightSign Menu Boards Work
Case Studies

3. BrightSign Overview
BrightSign is the market leader in digital signage media players – 3 years running

4. BrightSign corporate overview
Founded in Silicon Valley, 2002
BrightSign is the #1 market leader in digital signage media players
2011, 2012, 2013 “World Market for Digital Signage” research studies by IMS Research
Jeff Hastings, CEO
Founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku
Privately held company located in Los Gatos, California
Cambridge, UK: R&D
Paris, France: Sales for Europe, MEA, Asia/Pacific, Australia
Odessa, Ukraine: Development
Sales Channels: Field sales, VAR/Distributor channels, online

5. BrightSign is All-Inclusive
Everything you need for sophisticated digital signage
BrightSign HD & XD: High performance, rugged, solid-state devices
BrightAuthor software: Powerful feature-rich software, at no additional cost
BrightSign Network: Networking options for turnkey content management and delivery

6. Signage Solutions That Solve It All
Models designed for specific applications deliver features you need
Recommended for Smart Menu Boards

7. BrightSign XD & HD Product Lines
Market leading products deliver affordable quality, reliability and ease of use – all without a PC
PC-class performance. Engaging Sophistication.
Affordable quality. Robust capabilities.
Live HDTV
Touch/Swipe
HTML5
Powerful
Video Engine
Video Walls
UDP Control
Live Text
Interactivity

8. BrightSign XD Models Exceptional performance. Engaging sophistication.
XD230 Networked Player Powerful video engine capable of dual Full HD 1080p60 decode and simultaneous content playback from local, networked and streaming sources. Abundant content support including HTML5 and 3D content. And UDP network control & interactivity for video wall synchronization, basic interactivity and messaging between BrightSign and third-party devices. XD1030 Networked Interactive Player All the features of the XD230 plus S/PDIF output for pure digital and surround sound audio, and a diverse range of interactive controls such as GPIO, serial, USB, UDP and mobile devices for engaging interactive displays. XD1230 Networked Interactive Player with Live HDTV Includes all the features BrightSign offers plus Live HDTV playback to play content from any broadcast channel (even HDCP-protected content) via the HDMI input or closed-circuit TV via the ATSC/Clear QAM tuner.

9. BrightSign HD models
HD120 Basic Interactive Bring your stand-alone display to life with the most affordable, Full-HD solution offering simple GPIO interactivity. HD220 Networked Looping Enjoy easy networked content updates and live data feeds along with flawless video playback, UDP support for basic interactivity and synchronization. HD1020 Networked Interactive Engage your audience with a wide range of interactive options using GPIO, USB, serial and UDP connections and networked content for a truly impressive display.

10. RSS/Social Media Feeds
BrightSign Features
Sophisticated capabilities. Infinite possibilities. XD
Powerful Video Engine
Live HDTV
HTML5
Touch/Swipe
Video Walls
Zones
Interactivity
UDP Control
BrightSign App
RSS/Social Media Feeds
Live Text
Geo-Fencing
IP Streaming
Networking

11. The BrightSign Advantage

12. BrightSign Digital Menu Success Factors
Grabbing attention and increasing sales is hard, but new technologies make it easier
Dynamic, Full HD, Eye-Catching Content
Mobile Menu Updates
Sophisticated Content & Network Management
Highly Reliable and Affordable

13. BrightSign Digital Menu Success Factors
1. Full HD Video Content
Eye-catching Video Signage Rings up Success
Unsurpassed video quality – Full HD, 1080p60
Utilize dynamic content to grab attention and keep your audience watching
Play any video content such as H.264 & even HTML5
Synchronize displays deliver multiple/complimentary messaging at once
Share the screen with Live HDTV, Streaming Content & RSS feeds

14. BrightSign Digital Menu Success Factors
2. Mobile Menu Updates
The BrightSign App offers simple and secure menu board updates using your iPad or iPhone
Select any BrightSign player connected to a local network
Change user variables (menu items, pricing, etc.) for the current presentation
Trigger presentation events (specials) via UDP commands
BrightAuthor lets you easily build your menu board layout, items & interactions

15. BrightSign Digital Menu Success Factors
3. Sophisticated Network & Content Management
BrightSign Network offers secure, cloud-based networking for frequent, rapid & economical sign management
Frees you from the complexities of hosting and maintaining your own network
Offers scheduling, Dynamic Playlists, presentation distribution to network groups
Supports popular graphics & video formats – even HTML5 content!
Monitors the activity and status of displays
Assigns user roles and permissions from a remote location
Performs network administrator functions
Manages networked players
People have come to expect frequently updated content. Each day you visit your favorite websites, they don’t show the same old content – it’s been updated to capture your attention. Audiences expect the same from digital signage and which print-based signage can’t provide.

16. BrightSign Digital Menu Success Factors
4. Highly Reliable and Affordable – starting at approx. $350 per screen
Reliability:
Solid-state device with no moving parts to fail: <1% failure rate!
Won’t overheat
Compact enough to install on/near the display
Purpose-built OS for digital signage
Open standards to easily customize or integration with POS
Affordability:
Includes software and networking solutions – no hidden fees!
Low power requirements
Easy to install & manage
Wide range of content support - from jpegs and H.264 video to HTML5
Scalable – delivers simple & advanced features on a single platform
“Burger King recently installed a Sicom hardware package which cost about $8,500, but with other associated expenses, the upfront tab was about $10,000 per restaurant
In addition, the technology vendor charges a monthly “maintenance” fee.” Information taken from this article:

17. BrightSign Is the Right Choice
Everything you need for sophisticated digital signage
Powerful Performance And Reliability
Designed exclusively for digital signage, BrightSign’s slim OS delivers superior signage capabilities and exceptional Full HD video quality with a solid-state platform you can depend on.
Easy To Use, Sophisticated Features
Get dynamic results without difficulty with BrightSign’s abundance of sophisticated and easy-to-use features.
All Inclusive Options
Free BrightAuthor software and networking solutions are included, with an option to subscribe to BrightSign Network, a cloud-based service that frees you from the complexities of hosting and maintaining your own network.

18. How BrightSign Menu Boards Work

19. Building a Networked BrightSign Menu Board
Simple steps to build and manage your menus using BrightAuthor
Step 1: Setup your screen layout and add images/video
Step 2: Create User Variables & Live Text for Menu items & pricing
Step 3: Add UDP events for specials
Step 4: Publish the presentation
Step 5: Control your sign
Locally with your iOS device using the BrightSign App
Globally with BrightSign Network

20. POS integration
BrightSign products integrate seamlessly with point-of-sale
The BrightSign platform is built for easy integration into restaurant POS systems.

21. BrightSign app Features
Locally networked menus updated with the touch of an iPad
Automatically detects BrightSign players on a local network
Instantly downloads & displays user variables (menu items & pricing) and UDP events (specials) from the currently playing presentation
Easily change specials, menu items
Trigger events, like a change from lunch to dinner menu
Customize the app’s user interface to match your presentation
Access the diagnostic facilities for each unit
Secure your displays with a password
Compatible with BrightSign XD & HD networked models

22. How it the BrightSign App works…
1. Edit a user variable
User variables such as a menu item or price can be updated.
Press ‘Set Values’ after changing variables & BrightSign display will instantly update
See how the prices change.
Set Values

23. How The BrightSign App works…
2. Trigger UDP controls
UDP controls can be used to..
Change a daily special
Switch menus from breakfast to lunch
Offer a promotion

24. Case Studies

25. Why Major QSRs Choose BrightSign
Very cost effective
Highly reliable non-PC solution
Custom zone layouts
Simple local menu and pricing updates
Versatile HQ network updates
McDonald’s Finland
Nationwide locations have 2 to 6 BrightSign menu boards installed
Over 180 units installed in Europe
300 ordered for Mexico installations
All locations have 2 or 3 screen synchronized BrightSign menu boards installed
KFC Ecuador

26. Why Major Retail Brands Chose BrightSign
Very cost effective
Highly reliable non-PC solution
Stellar Full HD video quality
Fully featured with interactivity & networking
GoPro
35,000+ unit installs in Best Buy, REI, Target, Sports shops
LifeProof: 1600 units in Best Buy LG
1100+ unit installs
DROID
600+ unit installs in VZW stores
Roku
1000+ unit installs
Contour: 600+ units in Best Buy, REI

27. More Retail Brands Using BrightSign
Major retailers using BrightSign for promotions, merchandising and branding

28. BrightSign customers with over 1,000 installed units

29. Brightsign in retail
Signage Solutions that Sell Top Brands in Retail

30. Thank You!