Presentation on theme: "Digital Signage Workshop"— Presentation transcript:
1 Digital Signage Workshop Aaron Taylor, BrightSign Sales
2 Key BrightSign Applications RetailPoint-of-Purchase DisplaysInteractive Product DemosAdvertising and PromotionsPublic/Corporate SpacesMuseum ExhibitsTrade Show DisplaysLobby SignageWayfindersMenu BoardsEntertainment
3 Return on Investment In-store digital signage quickly pays for itself End-cap signage promotion resulted in a 100 percent sales lift on the specific product3 times as many shoppers sign up daily for discounts when SMS texting was employed on in-store digital signage* Data from National Retail Federation session presented by Walmart and creative partner Studio SquaredThe retailer staged a four-week campaign in which shoppers were told that if they'd sign up by dialing a specific code, they'd get exclusive announcements of new “Rollback” offers. During the four-week period, the retailer saw a three-fold increase in daily opt-ins.
4 BlueStar Retail-In-A-Box Solution Makes deployment simple with all the components included – just add content!42" LCD MonitorUniversal Screen MountHD Digital Media PlayerBrightAuthor SoftwareHDMI CableSD Card
5 Key BrightSign Benefits Easy to Use.Everything you need is included - the hardware, the software and the networking abilities.Powerful Zones and Synchronization.Multi-zone screen layouts and video walls of multiple screens are easily created for impressive displays.Astonishing Full HD Quality.All BrightSign models support Full HD to ensure your sign is stunning.
6 Key BrightSign Benefits Interactivity and Control.Engage your audience with interactive buttons, touch screens and more.Versatile Networking Options.Easily change what's being displayed without having to physically go to the controller.Reliable Solid State Platform.Its non-PC, solid state platform and slim, robust operating system offer the best in reliability.
7 BrightSign Models at a Glance Models are tailored to specific applications, so you pay only for the features you need!
8 BrightSign HD Product Line LoopingInteractiveNetworkedNew! BrightControlCEC controls via HDMILess cabling, less costs, more flexibility
9 Portable Tabletop Display Tower New! BrightSign TD1012Portable Tabletop Display TowerDelivers digital signage where it is most neededRequires NO external power or wiringRuns for at least 12 hours on rechargeable batteriesUpdates content through wireless networking
10 BrightAuthor Create, publish and network presentations with ease FREE PC software that easily creates, publishes and networks digital signs
11 BrightAuthor Create, publish and network presentations with ease Create: design full-screen, multi-zone, looping, interactive & synchronized playlists with an easy to use visual-based interface
12 BrightAuthor Create, publish and network presentations with ease Publish: create a complete presentation packet including content, playlists and controls ready to successfully playback on BrightSign
13 BrightAuthor Create, publish and network presentations with ease Network: sends published presentations over a network and provides a network management
14 BrightSign Network Benefits BrightSign Network is an affordable subscription-based hosted service, providing….complete infrastructure to serve and support your network affordablyfreedom from hosting and maintaining your own networkstrong, reliable security using standard web technologiesscalable service to support any size networkintuitive user interface in BrightAuthor to manage and maintain your network
15 Case StudiesRetail NetworkingMenu BoardsRetail InteractivityiPad Content Control
16 Case Study: Networking Largest French Retail Digital Signage Network2,000 BrightSign networked controllers in all 80 French storesFNAC is an international entertainment retail chain and the one of the largest retailers of its kind in France. With the BrightSign players driving more than 4,000 FNAC displays, BrightSign plays a key role in the largest retail digital signage network in France.Signage in-store is used for promotions, ticket sales, TV sales and moreCustom networking permissions made enable local store personnel to add/update content such as regional specials, to corporate designed presentations
17 Case Study: Menu Boards All locations use dual screen menu boardsCustom zone layouts enable café to present multiple impressions on a single screenBrightSign Network provides targeted monthly product specials and pricing updates from HQ
18 Case Study - Interactivity ODLO Sportswear: Price tag barcode scan displays product facts & touch screen acts as product finderMBT Shoes: Touch screen & RFID sensor in shoes trigger playback1) ODLO: retail floor kiosk with touch screen & barcode scan abilities that trigger playback. It acts as a well informed sales representative. Customers can search for products that meet their needs via a product finding touch screen solution. And for instant feedback on a particular product’s features and benefits, customers simply scan a product’s sales tag with the built in barcode reader.2) MBT: This shoe store digital sign solution uses RFID technology to trigger playback of information on a particular shoe. Simply pick up a shoe you’re interested in and the screen will playback content providing detailed information on it. Alternatively, customers can use the touch screen to find a product that meets their needs.3) BOSE:Over 20,000+ BrightSign units have been implemented in Bose in-store displays worldwide. Digital signage provides Bose with the ability to match high quality video to their stellar audio products.Button speaker demo:Uses a single BrightSign unit to demo 3 productsPlays an attract loop when no interaction is detectedButton presses initiate demos of each of the speakersDemo leverages video to demonstrate speaker abilities by displaying movie clips, music videos, etc. to accompany their stellar audio soundsLifestyle home theater demoInteractive presentation using buttons and a remote control to demonstrate the Home Theater solutionPlays attract loops when no interaction is detectedButton initiates demo startRemote control allows user to select various movie clips and music videos to playbackDemo is in high-definition using an HDMI connection
19 iPad Content ControlUnique exhibition tool for content delivery & interactivitySelect, play, pause and resume videos from BrightSignSpecify which videos to playback on show displaysBuick Regal demo allows buyers to select videos of the car’s features