1. Mapping School of Information Management & Systems China Berkeley March 30, 2004 IS 213 Presentation MappingChina Project Team Hong Qu Kari Holmquist Paulette Pan Ashley Tan Cecilia Jiang

2. Mapping School of Information Management & Systems China Berkeley March 30, 2004 Project Description Goal: demonstrate a Web-based information infrastructure to potential customers (market research and industry analysis firms) –Our unique offering: Graphical data visualization –Application purpose: Support market research and analysis related to the high-tech industry in China –Data sources: customers’ databases (e.g. Hoover’s, Yahoo! Finance, Faulkner’s) Personas: target users are entrepreneurs wishing to do business in or with China Scenarios: competitive research, partner exploration

3. Mapping School of Information Management & Systems China Berkeley March 30, 2004 Evolution of Design Initial concept: mapping industry news and market activity in China Revised concept 1: competitive analysis tool for the wireless telecommunications industry in China Revised concept 2: graphical visualization of industry analysis and market research data

4. Mapping School of Information Management & Systems China Berkeley March 30, 2004 Project Demo Initial concept (time-map portal)Initial concept Revised concept 1 (competitive analysis)Revised concept 1 Revised concept 2 (data visualization) –Industry activity by geographic areaIndustry activity by geographic area –Chinese infrastructure support (e.g. high-tech parks, population centers, transport hubs) –Company data and relationships (e.g. partners, competitors, branch locations)

5. Mapping School of Information Management & Systems China Berkeley March 30, 2004

6. Mapping School of Information Management & Systems China Berkeley March 30, 2004 Lessons Learned Scoping the problem –How to come up with a sufficiently unique and focused problem –Who creates the project vision: trade-offs between user feedback and what we want to accomplish –How much we can implement within the given time frame Team process and communication –Universal team buy-in: defining the problem and scope before implementing solutions –Product engineering vs. product definition

7. Mapping School of Information Management & Systems China Berkeley March 30, 2004 Next Steps Refining and bullet proofing the solution –More user testing –Presenting the draft business plan to potential customers (e.g. IDC) –Phased development strategy Product development –Product documentation and technical specs –Implementation –Final Testing