Presentation on theme: "What is marketing? Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties."— Presentation transcript:
What is marketing? Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties
Exchange Two or more parties have unsatisfied needs Desire to exchange Value
Successful situations Health programs are responsive to the needs of the population. The relationship serves the interests of all. Health care programs are developed to attract specific segments
Successful situations Health care programs are not designed for prestige or because of the latest technology. The marketing concept permeates the organization. Health care programs evaluate all aspects of its services in evaluating old and designing new programs.
Successful situations Health care programs recognize the impact of price, everything the potential user must go through to avail himself of the service, promotion, communication, education, and motivation This is called the marketing mix or the 4 Ps of marketing: Product, Price, Place, and Promotion
Identifying the customer User Decision maker Influences
Evolution of marketing Product emphasis Sales approach Marketing or client approach