1. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 THE D.R.E.A.M SYSTEM The Ultimate Lead Generation System

2. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 WEEK ONE: READY > AIM > FIRE THE D.R.E.A.M SYSTEM

3. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Welcome!

4. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1

5. What’s in store

6. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Week 1:Ready > Aim > Fire Week 2: Out and About Week 3: Meet and Greet Week 4: Build Your Audience Week 5: Advanced Attraction Tactics Week 6:Create Your Funnel THE D.R.E.A.M SYSTEM The Ultimate Lead Generation System

7. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Week 1:Ready > Aim > Fire Week 2: Out and About Week 3: Meet and Greet Week 4: Build Your Audience Week 5: Advanced Attraction Tactics Week 6:Create Your Funnel THE D.R.E.A.M SYSTEM The Ultimate Lead Generation System

8. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Ready > Aim > Fire Shortlist Favourite Win

9. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Ready > Aim > Fire 1. Quantity 2. Quality 3. Fees

10. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Your numbers MonthlyVals ConversionInstructions Ave sale price Fee %Fee £Revenue Sample450%2£250,0001%£2,500£5,000 Andy2475%18£175,0001.9%£3,325£59,850 Paul4050%20£180,0001.2%£2160£43,200 Ben850%4£1.2m2%£24k£96,000 Jamie Steve Maurice2050%10£200,0001.25%£2500£25,000 Claire Mark Mani Annabelle650%3£180,0001.25%£2250£6,750 Peter

11. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 My funnel

12. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Your funnel?

13. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 What are you trying to achieve?

14. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 KNOWLIKETRUSTTRYBUY AwareEngagePhoneValInstruct

15. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Subscribe Message Phone Valuation Instruction Sale 100 10 4 3 2 1

16. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Lead Generation Plan Landing page EmailPPCBlog Social media Print adsCanvasDirect mail Networkin g PREvents Local out- of-doors SponsorWebsite TV and Radio EMAIL LIST

17. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 Your ideal client?

18. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 HOMEWORK Profile your IDEAL client – write yourself a pain email DRAW your funnel Focus on the PHONE CALL Think how you could use a PHONE CONSULTATION Research a LEAD CAPTURE form on your website Start planning your EMAIL SERIES.

19. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 1 WEEK 2: OUT AND ABOUT SEE YOU NEXT WEEK! Facebook page Check-ins – wins and challenges Share, support and ask