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1 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D The Carter Malone Group, LLC Controlling How the Cookie Crumbles The Cookies are Baked… How Do you Move them off the Shelf? Presented by Deidre Malone The Carter Malone Group
2 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles How are you going to market your new business?
3 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Tactics Public Relations Marketing Advertising Social Media
4 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Public Relations – Professional and Social Networks –Opening Business News Release –Media Placements
5 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Marketing (Grassroots) – Blast –Flyers/Postcards –Blog –Website
6 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Advertising –Radio –TV –Print –Internet
7 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Social Media –Facebook –Twitter –Instagram –Pinterest
8 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles How do you know which tactic worked? You survey and ask.
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