1. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 THE D.R.E.A.M SYSTEM The Ultimate Lead Generation System

2. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 WEEK TWO: OUT AND ABOUT THE D.R.E.A.M SYSTEM

3. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Week 1:Ready > Aim > Fire Week 2: Out and About Week 3: Meet and Greet Week 4: Build Your Audience Week 5: Advanced Attraction Tactics Week 6:Create Your Funnel THE D.R.E.A.M SYSTEM The Ultimate Lead Generation System

4. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Week 1:Ready > Aim > Fire Week 2: Out and About Week 3: Meet and Greet Week 4: Build Your Audience Week 5: Advanced Attraction Tactics Week 6:Create Your Funnel THE D.R.E.A.M SYSTEM The Ultimate Lead Generation System

5. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 There isn’t a CLIENT shortage…. …..there’s a TRUST shortage.

6. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 CANVASSING Mass leaflet campaigns Direct mail 50/50 – 20/20 Sold in your street Touting.

7. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Canvassing is NOT dead but it does need the kiss of LIFE

8. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 marketmediummessage

9. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 The Quantity vs Quality Equation INNOVATIVE SAFE QUANTITYQUALITY Your mailer Response

10. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 The Quantity vs Quality Equation Creative Innovative Expensive Creative Innovative Expensive Safe Same-old Cheap Safe Same-old Cheap LESS QUALITYMORE QUALITY HIGH RESPONSELOW RESPONSE 5 - 10% 0.3 - 0.7%

11. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 DON’T do this

12. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Don’t even THINK of doing this

13. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Good idea – poor design

14. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Interesting strategy…

15. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Under the radar: selling without selling

16. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2

20. You don’t have to send A5 postcards

21. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Thought you might like to see this. Sold for full asking price in 2 weeks! Sam Try this?

22. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 IDEAS TO TRY Letter to losts “we’ve sold all these” - if you’d like to be on the list next month, give us a call. “Discover the secret we use to  Sell our clients’ houses faster, for more  Sell on average 6 days faster  Sell on average for £2000 more” Call for a free consultation to find out if now is the right time to sell your (type of) home SAME DAY market appraisals 20 MINUTE valuations

23. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 CANVASSING -> ONLINE Optin incentive Colouring competition Local quiz (where is this? photos) Selling checklist (printable version here>>) A list of all the sold prices in their street Send by post: Starbucks voucher Packet of seeds Pot plant Window wash Integration Recipe + free ingredient

24. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Personal URL of street or area www.mkiea.co.uk/nightingaleavenue www.mkiea.co.uk/churchstreet www.mkiea.co.uk/greenlane Leads to Video Guide with photos Local information

25. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Gather your own intelligence

26. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Don’t target the property target the peopl e target the peopl e

27. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Always write to an audience of one make her look good

28. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Forget trying to find clients….. Look for the RESPONDERS

29. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 The Effort Triangle Office visit Post Phone Form Email Text SM EASY HARDFEW LOTS

30. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Conversion = motivation - friction

31. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Response = incentive - effort

32. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 VENDORSLANDLORDS RESPONDERS RESPONSIVE VENDORS RESPONSIVE LANDLORDS RESPONSIVE VENDOR/LANDLORDS

33. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Response = information DISCARD NURTUR E

34. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Canvassing on steroids….. …..hand delivered

35. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Ask questions How long have you lived here? Which agent springs to mind? Are you on Facebook? Thank you gift

36. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 TEST then clone Penetration, not saturation Fail forward Don’t outspend - outSMART

37. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 Anything you do more than once… should be a system should be a system

38. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 HOMEWORK Watch A Year of Canvassing Ideas Think about which of these ideas you could implement Test and measure results Send Sam any canvassing designs for feedback (if you dare)

39. © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 WEEK 3: MEET AND GREET SEE YOU NEXT WEEK! Facebook page Check-ins – wins and challenges Share, support and ask