Presentation on theme: "How do people influence you?"— Presentation transcript:
1 How do people influence you? Propaganda and Persuasive TechniquesHow do people influence you?Sherwood BrooksDriftwood Middle School2010
2 A means of convincing people: to buy a certain product What is Persuasion?A means of convincing people:to buy a certain productto believe something or act in a certain wayto agree with a point of view
3 Persuasive Techniques False Analogy – compares two things that do not have enough similarities to be a valid comparison
4 Persuasive Techniques False premise – begins with a statement that is not truePeople who wear glasses are smart. Naomi wears glasses, so she is smart
5 Persuasive Techniques Red Herring – a reason that distracts from the argument
6 Persuasive Techniques Either/or Fallacy – assumes that there are only two alternatives.Either go to college or forget about getting a good job.
7 Common propaganda techniques often used in advertising SloganRepetitionBandwagonTestimonialEmotional AppealExpert Opinion
8 Repetition: The name of a product is repeated many times HEAD ON Apply directly to the foreheadHEAD ON Apply directly to the foreheadHEAD ON Apply directly to the forehead
9 Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product.
10 BandwagonA statement suggesting that everyone is using a specific product, so you should tooPersuading people to do something by letting them know others are doing itGives impression that you will be left out if you don’t do what you are being persuadedExample: “See why so many women have switched” (Shampoo advertisement)
12 TestimonialA well-known person supports a product or service
13 Emotional AppealA person is made to have strong feelings about a situation or productUsing the words of a famous person to persuade you “Got Milk?”Loaded words that make people feel strongly - love/hate,Sports figures promoting athletic gear, sports drinks, or shoes.
14 Testimonial Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”
15 Testimonial works because you feel like you can trust the words of an expert or someone who is famous.
16 Expert OpinionAds using scientific sounding language to make a product seem more effective.Appeals to the audience’s intellect“Four out of five dentists recommend this toothpaste….”“Studies show that….”