Persuasion Is All Around You! “Can You Hear Me Now?”
What is persuasion? A means of convincing people: to buy a certain product to buy a certain product to believe something to believe something or act in a certain way or act in a certain way to agree with a point of view to agree with a point of view
Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product
Statistic: “This product kills 99% of your germs.” Numbers, tables, and graphs
Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead
Rhetorical Question: Got Milk? A rhetorical question is one in which the answer is so obvious it is not required. The idea here is not to receive an answer, merely to reinforce a point.
Hyperbole: “Adds amazing luster for infinite, mirror-like shine” (Brilliant Brunette shampoo) A writer may describe a situation in forceful, overblown language in order to make the issue seem more important or urgent than it may otherwise be considered.
Emotional Appeal A person is made to have strong feelings about a situation or product
Expert opinion: “Four out of five dentists recommend sugarless gum for their patients who chew gum” Experts approve this product, so you should use it
Testimonial A well-known person supports a product or service
Bandwagon A statement suggesting that everyone is using a specific product, so you should too
Scare Tactic: Uses language or pictures to frighten the viewer May state that something bad will happen
Compare/Contrast Two items are compared to convince that one is better than the other.
Transfer/Diction Contains a feeling or idea from words or pictures that transfers an emotional response to the viewer response viewer
Audience Awareness Advertisers know how to target their audiences target their audiences use appropriate persuasive technique use appropriate persuasive technique
Relevant facts Advertisers spend about $200 billion a year on TV advertising Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year The average American watches about 24,000 TV commercials a yearhttp://television-commercial.net/
Making Connections What is your favorite jingle? What is your favorite jingle? What slogan for a product do you find yourself saying? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? What TV commercial has influenced you to make a purchase? Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too? Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?
Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.