2. 8ELA - Mr. Alper1 Persuasion Is All Around You! “Can You Hear Me Now?”

3. 8ELA - Mr. Alper2 What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

4. 8ELA - Mr. Alper3 Common persuasive techniques often used in advertising Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Purpose?

5. 8ELA - Mr. Alper4 Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

6. 8ELA - Mr. Alper5 Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead

7. 8ELA - Mr. Alper6 Bandwagon A statement suggesting that everyone is using a specific product, so you should too

8. 8ELA - Mr. Alper7 Testimonial A well-known person supports a product or service

9. 8ELA - Mr. Alper8 Emotional Appeal A person is made to have strong feelings about a situation or product

10. 8ELA - Mr. Alper9 Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

11. 8ELA - Mr. Alper10 Quick review Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

12. 8ELA - Mr. Alper11 Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique

13. 8ELA - Mr. Alper12 Who’s the audience?

14. 8ELA - Mr. Alper13 Audience?

15. 8ELA - Mr. Alper14 Audience? Purpose? Persuasive technique?

16. 8ELA - Mr. Alper15 Audience? Purpose? Persuasive technique?

17. 8ELA - Mr. Alper16 Audience?

18. 8ELA - Mr. Alper17 Audience? Purpose?

19. 8ELA - Mr. Alper18 Audience? Purpose?

20. 8ELA - Mr. Alper19 Audience? Persuasive technique? Purpose?

21. 8ELA - Mr. Alper20 Audience? Persuasive technique?

22. 8ELA - Mr. Alper21 Relevant facts Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/

23. 8ELA - Mr. Alper22 Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?

24. 8ELA - Mr. Alper23 Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.