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2. page 2 The social media landscape Some key stats Social networking accounts for 23% of all online time. 800 million+ people now on social networking sites 500 million on facebook 83 tweets a second reference a product 35 hours of video uploaded every minute to YouTube

3. page 3 The social media landscape It’s not just the kids The average social network user is 37 years old. Facebook: 38. LinkedIn: 44. Twitter: 39. MySpace: 31. Bebo: 28.

4. page 4 Social media and GCU So what are we doing at the moment? Corporate Schools Services

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14. page 14 Social media and GCU How are we represented out there? Facebook: 14 pages, 159 groups YouTube: 550 videos under “glasgow caledonian” Twitter: ? Ning: ?

15. page 15 Social media and GCU Debbie Colquhoun Exchange & Study Abroad Administrator Stephen Robertson Web & Digital Marketing Manager Stephen.robertson@gcu.ac.uk