1. Introduction to Social Media 16 February 2012 Training and Development Programme Seminar Carmichael Centre for Voluntary Groups It’s all about the conversation!

2. Putting Social Media in Context Introduction to social media trends in 2012… http://www.youtube.com/watch?v=ZQzsQkMFg HE

3. Social Media Landscape Social Networks Blogs Brand Website Virtual Worlds Facebook YouTube Flickr Pinterest Twitter Blogger Your website - Newsletters Second Life Panfu (kids site) Moshi Monsters (kids)

4. Why should a charity engage with social media? 60% of the population over the age of 15 has a Facebook profile Ireland has 741,000 Smartphone users Journalists, policy makers, politicians and celebrities use Twitter and other platforms to build their “personal brands” Personalisation Algorithms will change the World Wide Web to the “Personal Web”

5. What social media platforms should we focus on… Facebook Twitter Linkedin Youtube Slideshare Pinterest Blogger

7. Use videos to promote your charity or cause http://www.bettertogether.ie/content/cork- dawg-better-togetherhttp://www.bettertogether.ie/content/cork- dawg-better-together

8. Keep in touch with Carmichael Centre http://www.carmichaelcentre.ie