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Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.

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Presentation on theme: "Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people."— Presentation transcript:

1 Social Networking For Biz Should you? Why? How?

2 What is Social Networking? A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

3 What is Social Networking? FaceBook

4 What is Social Networking? FaceBook MySpace

5 What is Social Networking? FaceBook MySpace Twitter

6 What is Social Networking? FaceBook MySpace Twitter Twibs

7 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn

8 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn YouTube

9 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn YouTube Bebo

10 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn YouTube Bebo Digg

11 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn YouTube Bebo Digg TripAdvisor

12 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn YouTube Bebo Digg TripAdvisor Epinions

13 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn YouTube Bebo Digg TripAdvisor Epinions Network For Good

14 What is Social Networking? FaceBook MySpace Twitter Twibs LinkedIn YouTube Bebo Digg TripAdvisor Epinions Network For Good Yahoo! 360˚

15 Why would you use it for biz? Build Customer Loyalty

16 Why would you use it for biz? Build Customer Loyalty Increase visits to your web site

17 Why would you use it for biz? Build Customer Loyalty Increase visits to your web site Build inbound links

18 Why would you use it for biz? Build Customer Loyalty Increase visits to your web site Build inbound links Keep Mindshare

19 Convinced? Remember the Cocktail Party Rule!

20 Start by lurking Remember the Cocktail Party Rule! Start by lurking.

21 Then what? Open an account.

22 Then what? Open an account. Have a plan.

23 Then what? Open an account. Have a plan. Answer: Why are you doing this?

24 But HOW do I…? Be true to who you are.

25 But HOW do I…? Be true to who you are. Hedgehog!

26 But HOW do I…? Be true to who you are. Hedgehog! Be transparent.

27 But HOW do I…? Be true to who you are. Hedgehog! Be transparent. Respect your customers.

28 But HOW do I…? Be true to who you are. Hedgehog! Be transparent. Respect your customers. Dont make promises you cant keep.

29 Set Your Goals Reach customers directly

30 Set Your Goals Reach customers directly Push your brand

31 Set Your Goals Reach customers directly Push your brand Online Public Relations

32 Set Your Goals Reach customers directly Push your brand Online Public Relations Market Research

33 Set Your Goals Reach customers directly Push your brand Online Public Relations Market Research Event Marketing

34 Set Your Goals Reach customers directly Push your brand Online Public Relations Market Research Event Marketing Retail Sales Promotions

35 Set Your Goals Reach customers directly Push your brand Online Public Relations Market Research Event Marketing Retail Sales Promotions Recruitment

36 Set Your Goals Reach customers directly Push your brand Online Public Relations Market Research Event Marketing Retail Sales Promotions Recruitment Publishing

37 But SHOULD you? The real question is… How involved should you business become in this technology?

38

39

40 Thanks for your time! Keleigh Schwartz beachdog.com 1517 Pacific Ave N / POB 954 Long Beach, WA


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