Coldwell Banker® Seller Services Proposal

Coldwell Banker® Seller Services Proposal
Prepared especially for: Mr. and Mrs. John Q. Public Presented by Sales Associate: Michael C. Bonnici. Realtor ©2008 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

The Best Price Attainable Coldwell Banker Resources
Your Perfect Partner Meeting Your Needs Marketing Activities Home Enhancement The Best Price Attainable The Sales Process After-Sale Services Coldwell Banker Resources

Meeting Your Needs Meeting Your Needs

Award Winning Innovators
We innovate more As a winner of the 2007 Inman News Innovator Award in the Brokerage/Franchise category, no one does business like Coldwell Banker®. We provide consumers technology solutions in real estate services and with our on-going commitment to our clients, Coldwell Banker® will continue to be a leader in innovation! The first to launch streaming video online at coldwellbanker.com The first to integrate neighborhood amenities into satellite mapping The first to utilize widget technology with the enhanced Personal Retriever® The first to enter Second Life to attract a tech-savvy consumer

What Is Important To You?
Meeting Your Needs What Is Important To You? Five most important seller priorities: The best price The shortest time on the market Convenience Good communication Diligent effort by us Let’s rank your priorities together… When presenting this slide to sellers, click the spacebar to reveal each bullet point. Speak about each bullet item for a few seconds, explaining what is meant by “convenience” or “good communication” when you get to them. When you reveal the bullet “Let’s Rank together…” you can use the printed page from the SS Presentation Printed pages to rank the priorities of the potential client together (assuming you did not do this before the meeting).

What it takes to sell your home
Meeting Your Needs What it takes to sell your home Pricing Promotion on the Internet Avoiding inconvenience Negotiation strategy Broker’s qualifications Marketing and advertising Open houses Closing costs and net proceeds Staying informed on market Financing options Handling the details Time on market Home enhancement recommendations Post-sale follow up Buyer’s financial qualifications Security of your property

We’ve got it all together for you!
Meeting Your Needs We’ve got it all together for you! Pricing Marketing and advertising Promotion on the Internet Open houses Handling the details Negotiation strategy Avoiding inconvenience Staying informed Time on market Broker’s qualifications Home enhancement recommendations Security of your property Buyer’s financial qualifications Financing options Closing costs and net proceeds Post-sale follow up

How Coldwell Banker® Meets The Needs Of Sellers
Meeting Your Needs How Coldwell Banker® Meets The Needs Of Sellers While others may talk about customer service, we ask, listen, and take action. Listening to our customers Guaranteed service standards Customized marketing plan

Put My Experience and Knowledge to Work for You
Michael C Bonnici Realtor I am from the island of Malta and live and work in Pensacola Florida for Coldwell Bankers United Realtors. I have customer service experience and enjoyed lots of years being a problem solver. I’ve mitigated and one of my best attributes is that I consider myself to be a very good negotiator. I work well with others and help solve problems through a team effort. Real estate is the same way…you want to sell your house and I want to help you sell it for the best price I can get for you through my expertise and the help of my team members at all our offices around the World. We all come together to help in this process. I deal with both local, and out of town buyers and also International. Give me the opportunity to make you my customer for life. Sincerely, Michael C Bonnici Michael was the best sales associate! We couldn’t have done it without him. Thanks for your commitment! - John and Sally HappyClient

The Coldwell Banker® Seller Services Guarantee
Meeting Your Needs The Coldwell Banker® Seller Services Guarantee Consistent, predictable, reliable performance — Guaranteed! MARKETING We will customize a marketing plan using proven techniques to help sell your home quickly, for the best price possible. CUSTOMER SERVICE We are committed to meeting your needs in a professional and timely manner. COUNSELING SERVICE We will review with you how we will represent you for the transaction. This will be discussed and clearly presented for your consideration.

Important Factors in Choosing a Real Estate Agent
Meeting Your Needs Important Factors in Choosing a Real Estate Agent A variety of factors influence a seller’s decision to list with a particular real estate agent. Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

What Sellers Want Most From Real Estate Professionals
Meeting Your Needs What Sellers Want Most From Real Estate Professionals Real estate agents can best serve their clients when they fully understand what their clients expect from them. Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

Factors Influencing Housing Change
Meeting Your Needs Factors Influencing Housing Change Many factors influence home buyers in their purchase decision. Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

What Buyers Want Most From Real Estate Professionals
Meeting Your Needs What Buyers Want Most From Real Estate Professionals Real estate agents best serve their clients when they know what home buyers expect from them. Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

Marketing Activities Marketing Activities

Marketing Action Plan Marketing Activities
We carry out our promises with a plan uniquely designed for each property. Promotional strategy Property Preview Price and terms offered Negotiating and managing the sale Promotional strategy We will work with you to develop a marketing plan to attract prospective buyers to your property. Property Preview We will conduct an office preview of your property. Price and terms offered A thorough Competitive Market Analysis is the key to determining realistic price and terms. Negotiating and managing the sale We will work to pre-qualify and pre-approve prospective buyers, negotiate terms that are favorable for you, and manage the details of the transaction.

Where Buyer First Learned About Home Purchased
Marketing Activities Where Buyer First Learned About Home Purchased Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers.

Immediate Actions Marketing Activities Install lock box
Over the next few days, we will take the following initial steps to find a buyer for your property: Install lock box Install Coldwell Banker® FOR SALE sign Place information on coldwellbanker.com Submit info to Multiple Listing Service (MLS) Promote at Coldwell Banker office meeting Hold Coldwell Banker office preview Prepare property information flyers JUST LISTED marketing to target areas Promote through local Association of REALTORS®

Open houses can help bring interested home buyers through your door.
Marketing Activities Open House Open houses can help bring interested home buyers through your door. A well-staged open house can be a powerful way to show off your property to interested buyers. Aggressive promotion to attract buyers searching for homes in your neighborhood. Maximum impact when appropriate with you for the greatest impact on the market.

Property Promotion Marketing Activities
We will promote your property in the most effective ways to get you the best price in the shortest possible time. coldwellbanker.com Our award-winning national website, where buyers can learn about your home with the Coldwell Banker® Personal Retriever. Multiple Listing Service Buyer’s Guide and local newspaper

When you list with Coldwell Banker®, your property is automatically filtered to other Web sites to ensure maximum exposure Yahoo! Real Estate Classifieds. Ranked by ComScore Media Matrix as the #1 portal, Yahoo! reaches 74.4% of the online U.S. population. Trulia. A real estate specific search engine, this site has had Coldwell Banker® listings viewed over 50 million times by Trulia users. Google Base. On this site, over 56% of all Internet searches on “real estate” and related terms are conducted on Google and their partner sites. The majority of those searchers are actively looking for listings or referrals to brokers and agents. OpenHouse.com. OpenHouse.com enables home buyers to see schedules for open houses in their area, view detailed information, print a route planner, request a private showing and sign up for alerts. FrontDoor.com. Powered by HGTV, FrontDoor.com is the home of over 1 million listings and valuable real estate information. FrontDoor.com combines the #1 online resource for home and garden content with real estate listings to deliver a rich video and image centric experience. Landandfarm.com. A global market place for rural property, this site includes over 10,000 properties such as timberland, farming, hunting and more. Landandfarm.com boasts of a repeat visit rate of 25%.

When you list with Coldwell Banker®, your property is automatically filtered to other Web sites to ensure maximum exposure LakehomesUSA.com. Along with OceanhomesUSA.com and RiverhomesUSA.com, these highly targeted Web sites will increase exposure for your water-related properties through your listing being a part of the largest water-related listing inventory in the U.S. Homescape.com. Through this partnership, this site brings you access to more than 2.2 million visitors each month. With more than 2 million home searches performed on the site, the average visitor views more than 17 pages. Cyberhomes.com. On this site, valuations give users access to evaluate homes. From Fidelity National Information Services, the leader in property information, services and technology for REALTORS®, appraisers and lenders, users can get detailed, proprietary analysis of their home and community. Users can explore data ranging from property facts, value estimates and a variety of important indicators of local and national changes in the housing market. AOL Real Estate. Offers more information in a home search other than price and the number of bedrooms. The site allows users to compare location, schools and neighborhoods in one search.

Coldwell Banker Global Referral Network
Marketing Activities Coldwell Banker Global Referral Network The Coldwell Banker Global Referral Network generates buyer contacts from around the globe. CGRN helps buyers throughout the world By linking Coldwell Banker® offices via the Internet. Instant information about out-of-town buyers Information on the Internet Home price comparison Helping buyers throughout the world The Cendant Global Referral Network (CGRN) links Coldwell Banker® offices globally via the Internet. Instant information about out-of-town buyers Buyers moving here can be referred to us by their Coldwell Banker Sales Associates quickly and efficiently through the detailed directories of CGRN. Information on the Internet The coldwellbanker.com site can provide you with information on areas and properties throughout North America. Home price comparison We will provide you with a copy of the Coldwell Banker Home Price Comparison Index, with information on home prices in over 200 housing markets across the U.S. and Canada.

The leader in the relocation services field for more than 50 years.
Marketing Activities The leader in the relocation services field for more than 50 years. Cartus Services Cartus provides services to 1,250 global clients and manages and administers the relocation process from start to finish. Potential buyers worldwide Moved employees into and out of over 160 countries around the world.

Advertising Marketing Activities
Our advertising program is designed to generate buyer prospects for your property. Home Buyers know Coldwell Banker® Our national advertising on network and cable television predisposes home buyers to consider Coldwell Banker listed properties. Greater name recognition Our leading national public relations programs create recognition for local Coldwell Banker listings among Home Buyers throughout North America.

Advertising Marketing Activities
Our advertising program is designed to generate buyer prospects for your property. Local advertising We will provide you with tools to create great local and regional advertising and public relations programs. Coldwell Banker yard sign Our nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already interested in your neighborhood, have seen your property and are eager for more information!

coldwellbanker.com Marketing Activities
The award-winning coldwellbanker.com website promotes your property across the Internet! The Internet is used by 84% of home buyers to find information about specific properties or to find information about a community.* *Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

The award-winning website - coldwellbanker.com
Marketing Activities coldwellbanker.com The award-winning website - coldwellbanker.com Rich Information Larger photos, slide shows, virtual tours, videos, and detailed data help your home stand out to buyers. Mapping Using the newest mapping technology, buyers have three options of viewing your home in relation to roads and major thoroughfares. In addition, a variety of neighborhood amenities such as schools, recreational areas, hospitals, shopping, and more, are easily located and mapped. AgentSpace Your home on the Internet will get even greater exposure with coldwellbanker.com’s powerful blogging feature which allows your Sales Associate the opportunity to show his/her expertise in your local housing market and neighborhood. Using photos, video and information through a blog format, your Sales Associate will capture the interest and business of local buyers.

The award-winning website - coldwellbanker.com
Marketing Activities coldwellbanker.com The award-winning website - coldwellbanker.com Saved Searches Buyers can save a library of properties they like and return to those listings for quick future reference. This is similar to saving items to an online “shopping cart.” Personal Retriever® Service This feature allows interested buyers to have information about your home ed directly to them. Personal Retriever Widget® Like the Personal Retriever, the Widget brings your home information right to a buyer’s desktop.

Make Your House Stand Out In The Marketplace
Marketing Activities Make Your House Stand Out In The Marketplace The Coldwell Banker® Homebuyer Ready program We’ll help you complete the steps necessary for a Homebuyer Ready home. We’ll recommend and contact preferred companies- you select who will work with you. And we’ll promote your house with a distinctive yard sign, advertising and a special seller’s marketing packet. Helps you... Attract more buyers Minimize negotiations for the right price Decrease the likelihood of a sale falling through due to unexpected surprises

Seller Disclosure Marketing Activities
Full written disclosure of the property’s condition can be essential to a successful sales transaction. Appealing to buyers Complete disclosure attracts buyers by building confidence and peace of mind. A stronger selling price A Seller’s Disclosure Statement makes it clear that the price of your property reflects its disclosed condition. Reduce misunderstandings Helps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation.

Home Warranty Marketing Activities
Offering a home warranty will enhance the marketability of your property. A popular feature for buyers A home warranty builds buyer confidence by providing repair-or-replace coverage* Protects your budget Helps protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind. Additional marketing impact Special marketing materials will promote your property to potential buyers and help it stand out amongst the competition. *See specific plan application for details.

Personal Touch & Timely Response
The Sale Process Personal Touch & Timely Response You will hear from me regularly on the progress of our marketing activities. Results We will report the results of events such as open houses and property showings. Trends We will discuss current trends in buyer activity, interest rates and competitive prices. Suggestions We will share suggestions from other real estate professionals who have previewed or shown your property. Progress We will provide a weekly progress report on the promotion and sale of your property.

Information Sources Used By Buyers In Home Search
Marketing Activities Information Sources Used By Buyers In Home Search Real estate agents and the internet are the primary resources used by buyers in a home search. Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers.

Home Enhancement Home Enhancement

Home Enhancement Home Enhancement
We will develop a custom tailored home enhancement plan that can make a difference in how quickly your home sells and the price you can obtain. Focus on how buyers see your property Leverage ideas from our exclusive Home Enhancement Guide and Video Identify enhancements that can pay for themselves in stronger offers from buyers

Home Enhancement Checklist
We will develop a plan to enhance your property’s ability to attract buyers Exterior Keep grass mowed, shrubs trimmed Pick up lawn tools, toys, sweep front walkway Clean up after pets Interior Pick up toys and shoes; make beds, put clothes away Prepare tables with flowers and place settings; set out a game or “coffee table” book Turn off the television; play soft background music Tidy up bathrooms; set out show towels Open drapes and shades, turn on lights, make house look bright and cheerful Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets Keep pets out of the way; make sure all pet areas are clean and free of odor Special tips for showings Secure jewelry, cash, medications and other valuables Leave while your house is being shown If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them

Coldwell Banker® Home Protection Plan
Home Enhancement Coldwell Banker® Home Protection Plan You can sell your house faster and for a higher price with the Coldwell Banker® Home Protection Plan. A popular feature for buyers A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.* Protects your budget A home warranty can help protect you from unexpected repair bills and give you peace of mind. Additional marketing impact Home warranties give the seller a better chance of selling, in a shorter amount of time, and for more money. *See specific plan application for details.

The Best Price Attainable

What Is The Best Price Obtainable For Your Property?
The Best Price Attainable What Is The Best Price Obtainable For Your Property? A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property.

What Is The Best Price Obtainable For Your Property?
The Best Price Attainable What Is The Best Price Obtainable For Your Property? Buyers compare properties Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. Recently sold market data Reveals what buyers have actually paid for similar properties. Currently for sale Shows properties competing for buyers’ attention right now. Did not sell Demonstrates what buyers have not been willing to pay under current market conditions. We will assist you in determining the most effective list price for your property

What Affects The Market Value Of Your Property?
The Best Price Attainable What Affects The Market Value Of Your Property? The Competition The number of similar properties for sale Their prices, financing terms, location and physical condition Physical qualities of your property Location Age Size of house and lot Floor plan and architectural style Market Conditions Interest rates and availability of financing Buyer demand Prices of recently sold properties State of the economy Seasonal demand In understanding the market value of your property, we must deal with some factors that we have no control over.

What Affects The Market Value Of Your Property?
The Best Price Attainable What Affects The Market Value Of Your Property? Some factors have no effect on the current value of your property: Original price What you originally paid for your house Needed proceeds The cash proceeds you want or need from the sale Opinions What people say your property is worth

An Important Message About The Value Of Your House
The Best Price Attainable An Important Message About The Value Of Your House The price of your house must attract enough attention among buyers and brokers to generate showings and offers. Market Value Your house has many values: to the tax assessor, to the lender and insurance company to you. It also has what’s called “market value” to prospective buyers. The best price can only be determined by testing the market and challenging the competition. The market dictates the value based on current conditions, number of home buyers, etc. Competitive Market Analysis Buyers do “comparison shopping” and the Competitive Market Analysis focuses on properties on the market competing for buyer attention.

Pricing Your Property The Best Price Attainable
The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.

● ● ● Pricing Your Property The Best Price Attainable
If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through. Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. ● If your property is priced right, more buyers will be interested when it first hits the market. ●

Market Analysis Summary And Recommendation
The Best Price Attainable Market Analysis Summary And Recommendation Anticipated selling price: ______________________________________________________ Recommended selling price: ___________________________________________________ Recommended financing terms: _________________________________________________________________ Other recommendations: ____________________________________________

The Sale Process The Sales Process

Qualifying Buyers The Sale Process
The goal of Coldwell Banker® Mortgage Services is to bring you more pre-approved buyers to ensure a successful transaction. Pre-approved Buyers A potential buyer for your house can receive a pre-approval decision from Coldwell Banker Mortgage for a loan amount necessary for the purchase of your property. Financial information on other buyers We will seek financial qualifying information on buyers represented by other brokers.

Important Negotiation Strategy
The Sale Process Important Negotiation Strategy In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents. Reason/Urgency for selling Willingness to consider an offer less than listing price Financing terms you would accept Personal property you might be willing to include Timing and benefits from your company Any other confidential information

Closing The Sale The Sale Process
When an offer is presented we will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf to successfully close the sale. Understanding choices, meeting your needs We will present all offers in an objective fashion, review and explain their terms and help you evaluate how it fits your goals. Handling the details and keeping you informed We will monitor the progress of the transaction and keep you informed throughout the entire transaction.

After-Sale Service After-Sale Service

Presenting Coldwell Banker Concierge®
After-Sale Service Presenting Coldwell Banker Concierge® We’ll sell your house and help you take care of the details that go along with it. The Coldwell Banker Concierge program is a convenient, time-saving service that will help make your house selling experience smoother.

Presenting Coldwell Banker Concierge®
After-Sale Service Presenting Coldwell Banker Concierge® It’s just one more way your local Coldwell Banker office is making house selling simpler. Service Providers We will provide you with the names and phone numbers of service providers from our list in your neighborhood. Ongoing Service We also offer our assistance well after you’re in your new home.

Your Local Coldwell Banker Resources

We Are Ready To Go To Work For You NOW!
Your Local Coldwell Banker Resources We Are Ready To Go To Work For You NOW! We are prepared to fulfill the promises in the Coldwell Banker® Seller Service Guarantee. Your satisfaction is our top priority. Coldwell Banker tradition of service Backed by the extensive resources and 100-year heritage of a premier real estate organization. Our local Coldwell Banker office Benefit from the marketing expertise of our team of dedicated professionals. My personal commitment I will devote my energy to meeting your needs, and keep you informed throughout the transaction.

Coldwell Banker United Realtors
Your Local Coldwell Banker Resources Coldwell Banker United Realtors Serving the greater Anywhere, US market since 1950 with more than 50 qualified sales professionals. 4585 Spanish Trail, Pensacola, Florida It was a pleasure working with everyone at Coldwell Banker United Realtors! We couldn’t have done it without them.

Coldwell Banker® Seller Services Proposal

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