Presentation on theme: "1 CLICK TO BEGIN. 2YOUR OBJECTIVES Marketing Your Property Two Key Questions 1.What is the market value of your property? 2.How can I effectively market."— Presentation transcript:
2YOUR OBJECTIVES Marketing Your Property Two Key Questions 1.What is the market value of your property? 2.How can I effectively market your property? I’d like to demonstrate how I can effectively market your waterfront recreational property first—and then discuss the pricing
3YOUR OBJECTIVES In my experience, the most common objectives sought by my clients are: Would these objectives describe your immediate concerns? 1.Getting the best possible price for their property. 2.In the least amount of time. 3.With a minimum amount of inconvenience.
4YOUR OBJECTIVES My guarantee in marketing your property is that: 1.You will always know what actions are being taken to sell your property. 2.I will provide you with regular updates on our progress. 3. Keep you informed of all showings, previews and feedback. 4. I will keep you informed on the changing market conditions. 5. I will keep you up to date on what comparable properties are selling for or being listed at.
5YOUR OBJECTIVES Carriage Trade is a luxury home marketing program designed to offer the most distinguished homes in Canada to discerning buyers from around the world. I’d like to introduce you to the exclusive Royal LePage Carriage Trade program Only exceptional properties qualify for the Carriage Trade program – homes of distinction that stand apart from the rest of the market.
6MY SERVICES Let me demonstrate how by utilizing the Carriage Trade program, I will be able to meet your objectives By combining my specialized real estate services with the Carriage Trade marketing program, I’ll uniquely position your property in the marketplace. Let me tell you a little more about the Carriage Trade marketing strategy. In addition to my standard professional marketing techniques, I will leverage the unique, exquisite Carriage Trade marketing tools such as: Distinctive Carriage Trade Property Sign Carriage Trade marketing materials Carriage Trade newspaper / magazine ads In-depth knowledge of your neighborhood and high-end buyers Carriage Trade Luxury Listing Website
7MY SERVICES Carriage Trade Distinctive Lawn Signs The Carriage Trade property sign has been designed with this in mind: Unique black background demands attention Reflective finish on the logo ensures optimal night time viewing Image of powerful horse on sign confirms that your home is indeed a property worthy of consideration Cottages/Homes of distinction need signs of distinction.
8MY SERVICES Carriage Trade Marketing Materials Carriage Trade materials are: Unique for each Carriage Trade property Designed to highlight the features and draw attention to the property’s unique characteristics Designed with an emphasis on luxury Printed on the highest quality stock paper Carriage Trade custom designed brochures and postcards allow me to market directly to luxury second home buyers.
9MY SERVICES Carriage Trade Luxury Advertising Discounts Allow me to make sure that your home is advertised to affluent buyers. Carriage Trade offers exclusive advertising discounts in some of North America’s most exclusive mediums which we can discuss during the listing presentation. Robb Report Collection Magazine Unique Homes Magazine LuxuryHomes.com Globe and Mail Newspaper Muskoka Magazine Cottage Life Magazine and more
10MY SERVICES www.carriagetradeproperties.ca The centerpiece of Carriage Trade is www.carriagetradeproperties.ca Using www.carriagetradeproperties.ca I will: Demonstrate the full value of your property and Attract and retain luxury buyers Let me explain how it works.
11MY SERVICES Anytime…Anywhere…Marketing More than one million consumers per month will have access to this website through the traffic that www.royallepage.ca receives www.royallepage.ca Potential luxury buyers will be able to easily find detailed information on your property through our search functionality www.carriagetradeproperties.ca is Canada’s leading luxury real estate website.
12MY SERVICES Demonstrating Value The Carriage Trade Luxury Listing website allows for more than 30 interior and exterior photos to help me demonstrate your properties unique appeal and present it to its fullest potential. Carriage Trade search engine marketing strategy attracts consumers to the website The website look and feel is designed to appeal to an affluent audience. Powerful text, clean images, easy navigation, clean lines It is value demonstrated that helps us get top dollar for your property.
13MY SERVICES Property Value There are two parts to a Carriage Trade properties value: 1.The physical features a buyer can see at your address 2.The location of your property. I’ve just shown you how we demonstrate the first part. For the second part, your neighborhood features, I have access to an assortment of tools that allow me to intricately know the luxury market in the, Muskoka area including: The Royal LePage Survey Of Canadian House Prices Carriage Trade Luxury Home Report Multiple Listing Service (MLS) My 19 Years of selling high end luxury cottages in Muskoka
14MY SERVICES Out of town luxury buyers As a Royal LePage Realtor I have access to a superior Canadian, International and Corporate Referral Network which will give your property exposure to affluent, discriminating buyers around the world. Royal LePage is the exclusive Canadian member of Leading Real Estate Companies Of The World, the world’s largest referral network. Royal LePage is one of the largest real estate networks in Canada with over 11,000 sales associates.
15MY SERVICES The Royal LePage Advantage Canada’s oldest most recognizable name in real estate An industry leader in technology and customer satisfaction The most productive top producers in the business Unlimited resources working to turn your for sale sign into a sold sign I’m sure you would want and expect that kind of service from the agent you choose to represent you, wouldn’t you?
16SUMMARY In Summary In Summary, you have seen: 1.How I can sell your property at the highest possible price. 2.How I will sell your property in the shortest amount of time. 3.How I will sell your property with the most favorable terms. 4.How I will add extra value to the sales process by listing your home as a Carriage Trade property.
17SUMMARY Let me ask you… If we can agree on price, is there any reason why you wouldn’t feel comfortable in hiring me and my company to represent you in the sale of your property?
18SUMMARY Let’s Talk Let’s now talk about the market value and what my careful market analysis indicates…
19YOUR OBJECTIVES Carriage Trade Criteria Since only exceptional residences qualify for the Carriage Trade program, each residence must meet a set criteria prior to listing: 1.Location – The property is situated in a distinctive, prestigious, sought-after exclusive neighborhood or on prized waterfront, acreage or land. 2. Price – The property’s listing price is no less than two times the median sales price, based on the last 3 years sales statistics in Muskoka/Parry Sound, or $2 million. Carriage Trade properties must also meet criteria based on, property, amenities, design and history.
20 Canada’s Finest Luxury Home Program Thank you for allowing me to demonstrate the Carriage Trade advantage. Contact me: firstname.lastname@example.org www.muskokacottagelistings.com Direct # 705-646-4693 Jack Janssen Sales Representative