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Coldwell Banker ® Marketing Proposal (8648 23 Ave, Brooklyn, NY11214) © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is.

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Presentation on theme: "Coldwell Banker ® Marketing Proposal (8648 23 Ave, Brooklyn, NY11214) © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is."— Presentation transcript:

1 Coldwell Banker ® Marketing Proposal ( Ave, Brooklyn, NY11214) © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

2 The Online Tools You Want The Experienced Agents You Need

3 Legacy and Network  Global presence; in 47 countries and 3,200 offices worldwide  Over 100 years of real estate experience  $226 billion in sales volume globally in 2008  Transaction sales amount was 10% higher than the industry average  Coldwellbanker.com generates over 390,000 consumer inquiries per month  Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor.

4 Legacy and Network J.D. Power and Associates 2010 Home Buyer/Seller Study SM Awarded Coldwell Banker® “Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms” Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller Study SM. Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April Proprietary study results are based on experiences and perceptions of consumers surveyed April-June Your experiences may vary. Visit jdpower.com

5  Use a multi-screen approach to reach the new generation of buyers:  The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone  The first to have listings on GPS  Built a mobile app that uses GPS technology that allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search  A listing distribution strategy:  Delivers listings to sites such as Trulia, Google, Yahoo! Real Estate & more  In 2008, more than 127 million unique visitors combined An Innovation Leader

6  Coldwell Banker On Location is the first dedicated video real estate channel on YouTube  Video topics include:  Agent videos  Office videos  Video listings  Community videos  Smart tips and news related videos  Allows buyers to search for videos via a map  First to use dynamic IP lookup on the channel An Innovation Leader

7 About Coldwell Banker Reliable

8 Coldwell Banker Reliable Company Stats  25 Sales Associates  $180 million in sales volume  Over 190 transactions  220 Listings Taken 2010  Top Coldwell Banker Brooklyn, Queens and Staten Island Combined.  2 Full Time Receptionist  Open 7 Days A Week  Member Of Two Boards  Member of Brooklyn Board of Realtors  Member of Brooklyn MLS, Staten Island MLS, Staten Island Board of Realtors  Two Prime Office Locations Business Philosophy  An aggressive online marketing campaign Local Real Estate Statistics  Currently 120 Active Listings  35 Listings in Contract

9 Marketing Your Property A Personalized Plan

10 Information Sources Used in Home Search Source: The 2008 National Association of Realtors ® Profile of Home Buyers and Sellers.

11 Leverage the Power of the Internet  coldwellbanker.com  31 million visits in 2010  Average visitors spends between 8–9 minutes on the site  Automatic placement on sites such as Yahoo! Real Estate, Trulia, New York Times, Google and more  Over 127 million visitors combined in 2008  Multiple Listing Service (MLS)  Realtor.com (Property Showcase)  Our local Web site:

12 Rapid Response  When homebuyers inquire about your home, they want a rapid response  Our proprietary lead management tool lets me and my team answer every lead quickly and professionally  coldwellbanker.com leads convert 85% higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow Track leads automatically from the Web, phone calls and walk-ins Agent is notified by cell phone within minutes of inquiry Statistically, the first to the customer has the best chance to close the sale.

13 Getting Started Your home will be added to:  Our MLS database  coldwellbanker.com  cbreliable.com We will execute upon the following:  Develop a custom plan to enhance property attributes  Take pictures  Promote at a Coldwell Banker office meeting  List in local Print Advertising

14 Property Enhancement and Marketing Activities  Develop a custom plan to enhance your property’s appearance  I will conduct the following marketing activities:  Create a professional listing flyer and agent packet  Send out “Just Listed” postcards to area residents  Place your listing on Facebook, Youtube and over 40 Websites  Print Ad Homes & Land Magazine  List Property on Three Multiple Listing Service  Pictorial Magazines  National And Local Newspaper Publications  World Wide Relocation  Open House  Yard Sign  Virtual Tour

15 The Sales Process The right agent makes it simple

16 The Steps to Selling a Home Set the right price Accept Offer Determine time frame Sign Contacts Sign guarantee and disclosure forms Begin Closing process Implement a personalized marketing plan Assist with mortgage process Prepare your property “For Sale” Assist with inspection process Show to potential buyers Assist with title process Get showings feedback and make adjustment Final walk-through Receive offers Proceed checks delivered to you Assemble all documents and attend closing Evaluate your needs Start Negotiate Offers Property sold

17 Local Market Data and Conditions Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations

18 Setting the Right Price Priced right and ready to show opens your home to a great number of potential buyers  Hit the market as a hot property. Priced right, more buyers will be interested  Mortgages are based on fair market value, priced competitively equals more potential buyers The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value

19 Market Analysis Summary and Recommendation Anticipated Selling Range:$0,000-$,000 Recommended Financing Terms  Coldwell Banker Mortgage  Wells Fargo Home Mortgage Recommended Listing Price:$,000 Other Recommendations  Home Enhancement Guide

20 Thank You


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