1. 1 Image & Video Recognition Experts January 2008

2. 2 Attrasoft’s Purpose Attrasoft provides Products, Components, & Services to match both Video & Image content. Fast, Accurate, & Scalable Customization is available ! Attrasoft.com Attrasoft, Inc. P. O. Box 13051, Savannah, GA. 31406 Phone: (912) 484-1717 © Attrasoft 2008 Gina Porter http://attrasoft.com gina@attrasoft.com gina@attrasoft.com

3. 3 The Problem Piracy is running rampant on the Internet. Attrasoft.com

4. 4 Today’s efforts to detect video piracy are resource intensive and do not scale. –Substantial human interaction is required. The leading technology providers are limited by their approach. –Most cannot identify clips shorter than 5 seconds. –Audio fingerprinting does not work for modified videos. e.g., A music track over an NFL video clip. The Problem Existing Marketplace Approaches have significant deficiencies. Attrasoft.com

5. 5 Attrasoft Solution The Attrasoft Solution: –Fingerprints Digital Video Content –Fast, Accurate, & Scalable Video Content Recognition –Customization Available The Attrasoft solution is an Automated Video Content identification platform based on patent-pending image & pattern recognition algorithms. Attrasoft.com

6. 6 Attrasoft: How It Works Attrasoft VideoFinder Compare Fingerprints To Detect Copyrighted Material Fingerprint Library Fingerprints From UPC Sites Result: Copyright Violation Alerts and Case Management Match ? The Attrasoft pattern matching algorithms search for matches within the content. Attrasoft.com

7. 7 Human Physical Fingerprint Computer Virus 110001110010 Binary Signature Attrasoft Video Fingerprint Digital Content Attrasoft: A Market Proven Approach Image Fingerprinting is the best method for identification. Attrasoft.com

8. 8 Attrasoft’s Secret Sauce Attrasoft’s algorithms analyze the video image itself, not the audio track Patent Pending Technology –Combination of Markov Chain Theory and Neural Network Theories to form the Attrasoft Boltzmann Machine (ABM) and the Attrasoft PolyNet (APN) algorithm –10 years in research and development –4 years in production deployments Unparalleled Efficiency –Ability to rapidly fingerprint and identify clips of any length Proven Speed, Scalability, and Accuracy –Fingerprints are a string of numbers –In large scale production with a major worldwide Media Intelligence Agency Attrasoft’s secret sauce is a combination of proprietary algorithms that have been refined through on-going large scale deployments. Attrasoft.com

9. 9 Research & Develop Software Algorithms For Fast, Accurate, & Scalable Image Recognition TNS Media Intelligence StoreEyes Case Data Lockheed Martin Sandia National Labs 199720032007 Filter Videos & Images To Protect Copyrights Image Recognition R&D Deployment & Scaling Up Technology Services For The Age Of User-Posted Content Attrasoft’s Technology is Deployed In Various Large Scale Applications: Attrasoft’s core technology is well beyond the product development risk stage. The core engine has been in development for 10 years & in large scale production for four years. Attrasoft Product Evolution Attrasoft.com

10. 10 Media Distribution Pre-2006 –Limited number of distributors that respected copyrights. Media Distribution Post-2006 –MySpace and YouTube (fast, easy, free) have put distribution in the hands of every-day users. –Digital content is portable. –Explosion of bandwidth & Web 2.0 applications makes media sharing fast & easy. –Low cost of storage facilitates media piracy. New online distribution platforms, like YouTube and MySpace, require new mechanisms for detection and measurement of digital content in order to truly commercialize the platforms. In 2006, Media Distribution changed fundamentally. Sample Application Attrasoft.com

11. 11 Sample Application The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. (Screen Digest) By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams. (Screen Digest) Although accounting for more than half of all online video content consumed – user generated videos will make up just 15% of total revenues. (Screen Digest) In the US, ad revenues will grow from $200m in 2006 to almost $900m by 2010. This represents only 15% of all online video revenues. (Screen Digest) As broadcast TV, movies, and other professionally produced content gets moved onto the Internet, huge opportunities are emerging for vendors who provide hardware, bandwidth, and services. (In-Stat) The user generated online video is growing & new media infrastructure is building out. Attrasoft.com

12. 12 Existing Marketplace Approaches Human Labor –Problems (i.e, errors, cost, scalability, & speed) make the human solution unfavorable in the long run. Digital Watermarking –Watermarks can be removed. Keyword – Does not scale. Content-based Recognition (audio, video, images, and text) – Audio can be replaced. Attrasoft.com

13. 13 Attrasoft VideoFinder Attrasoft.com

14. 14 Attrasoft VideoFinder Attrasoft VideoFinder™ matches a newly obtained video clip against a pre-established library of video clips. Attrasoft FrameFinder™ searches video clips for an object specified by a key image. Attrasoft FrameFinder™ searches live video for an object specified by a key image. Attrasoft.com

15. 15 Attrasoft VideoFinder Key Differentiators High Accuracy Rates: Can be customized to get 97.5% - 99.9% accuracy. Real Time: Can reach 100,000 to 1,000,000 frame-to-frame matches per second depending upon the processor speed. Customized versions are faster. Scalability: Can be scaled to any size database via customization. Customized Solutions Available ! Attrasoft.com

16. 16 Other Attrasoft Products ImageFinder™ is an Off-the-Shelf Application Software that enables System Integrators, Solution Developers, & Individuals to quickly test their own Image Recognition ideas. TransApplet™ is a developer tool (.Net Class Library) that enables System Integrators, Solution Developers, & Individuals to quickly add Image Recognition capability to their products and services. ImageHunt™ matches images on a website. Attrasoft.com