1. NetApp and Microsoft Alliance

2. Content  Technology and the Today World  Who are these players?, Alliance Overview  Motive & Fit and Mutual Benefit  Key Success Factors  Reasons for Alliance Content

3. Information technology is dynamic and fast moving industry Information technology is dynamic and fast moving industry Technology providers strive to better serve the people with innovated products in a fast moving paste. Technology providers strive to better serve the people with innovated products in a fast moving paste. Essential for the players in the industry to work closely together to search, develop, improve, produce and serve consumers with innovated quality products. Essential for the players in the industry to work closely together to search, develop, improve, produce and serve consumers with innovated quality products. Alliance between NetApp and Microsoft is a significant one. Alliance between NetApp and Microsoft is a significant one. NetApp and Microsoft announce a three-year strategic alliance agreement. NetApp and Microsoft announce a three-year strategic alliance agreement. Technology and the today world

4. Who are these players? Net App Provider of an integrated solution that enables storage, delivery and management of network data and content.Provider of an integrated solution that enables storage, delivery and management of network data and content. Offering products such as storage system, platform, protocol and various solutions offered in business application, engineering application and infrastructure solution.Offering products such as storage system, platform, protocol and various solutions offered in business application, engineering application and infrastructure solution. Microsoft Founded in 1975.Founded in 1975. The world leader in computer software.The world leader in computer software. Has a strong partner network consists of over 640,000 partners world wide.Has a strong partner network consists of over 640,000 partners world wide. Products and service are designed to empower people through the use of software.Products and service are designed to empower people through the use of software.

5. NetApp and Microsoft announce a three-year strategic alliance agreement. NetApp and Microsoft announce a three-year strategic alliance agreement. Working on “Virtual Site Recovery Solution” projects. Working on “Virtual Site Recovery Solution” projects. -Delivering data center management that allows efficiencies, cost saving and data protection possible. The project combines NetApp HA and DR storage capability with Microsoft Windows 2008 RS Hyper-V. The project combines NetApp HA and DR storage capability with Microsoft Windows 2008 RS Hyper-V. They work together to allow joint technology integration, joint marketing solution and joint selling possible. They work together to allow joint technology integration, joint marketing solution and joint selling possible. Offering Server VirtualizationOffering Storage of Data Alliance overview

6. Reasons It is the core of any Information Technology management that can provide information availability and information recovery. (Need of the Market) Capital investment needed in this sector is substantial, therefore many technology players are willing to work together. (Nature of Technology Industry) Potential competitors such as NetApp and Microsoft are able to match their capabilities. (Motive and Fit) Reasons for the Alliance

7. Mutual Benefit Reducing risk in the market. Reducing R&D cost. Increase customer satisfaction. Collaboration allow leverage in expertise and capability needed for the project. Serve the technology market in the right time and able to gain more revenue. Motives and Fit + Mutual Benefits Specify NetApp as the potential strategic partner who can offer capability in information data storage to the project. Diversify product offering. Increase customer satisfaction with improved well developed product. Increasing reputation by working with leading player like Microsoft. What is for the stakeholder? Customer satisfaction. Organizations are able to use the software solution to reduce costs, gain new efficiencies, protect data assets, increase data availability and increase productivity.

8. Complementary Expertise The alliance combines the best of data storage system of NetApp and server virtualization of Microsoft. Building Trust Microsoft and NetApp have collaborated in various “Small Scale” projects. Enabling each party to learn about each other and the level of commitment. Initiate trust through building up relationship. Matching Vision and Mission Emphasis in customers’ highest satisfaction. Vale in trust, integrity, personal excellence, self improvement, high expectation and risk taking to create new and exciting products and solutions. Compatible core values between two organizations Key Success Factors NetApp has won the “Microsoft 2009 Storage Solution Partner of the Year Award”

9. References http://www.netapp.com/us/partners/alliance-technology/global-alliance/microsoft- partnership.html http://www.microsoft.com/virtualization/en/us/partner-profile-netapp.aspx http://www.microsoft.com/presspass/press/2009/dec09/12-08netapppr.mspx http://www.computerworld.com/s/article/9141965/Microsoft_NetApp_ink_three_year_coll aboration_deal http://blogs.technet.com/b/mattmcspirit/archive/2010/01/14/joint-microsoft-netapp- webcast-virtualise-sharepoint-and-sql.aspx http://www.infoworld.com/t/storage/wc/virtualize-microsoft-and-netapp-increase- application-uptime-windows-server-2008-r2-hyper-v-and-netapp-441