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Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?  The biggest reason is to devise faster routes for.

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Presentation on theme: "Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?  The biggest reason is to devise faster routes for."— Presentation transcript:

1 Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?  The biggest reason is to devise faster routes for information to travel.  Akamai networks,48000 servers and 70 countries in the world.  Some of its customers include Apple, NASDAQ, GM, XM radio motors and many more. It has more than government and corporate customers.  Akamai serves over 1 million simultaneous media streams on a typical day.

2 AKAMAI  There are over 500,000 visitors per minute to U.S. music sites.  Video traffic of all kinds will increase to more than 50% of Internet capacity by 2013 and internet video will generate over 18 exabytes per month as per Cisco.  Akamai recognizes the optimum server for the user and translates it to the local server which helps in getting a better speed.

3 If you wanted to deliver software content over the Internet would you sign up for Akamai’s service? Why or why not?  We would absolutely sign up for Akamai’s service. Akamai replicates information and puts the information onto local servers so users can access the content quicker and easier. Statistics show that if a page or download takes more then a few seconds consumers will shop elsewhere. Signing up for service through Akamai would be a smart investment.  If you use the Internet for anything - to download music or software, check the headlines, book a flight - you've probably used Akamai's services without even knowing it. Akamai plays a critical role in getting content from providers to consumers.  Pages and content are can be delivered four to ten times as fast as non-Akamaized content.

4 What advantages does an advertiser derive from using Akamai's Edge Service ?  It provides enterprises with the intelligence generated by the Internet's most accurate and comprehensive knowledge base of the Internet network activity  enables optimal collection of geography and bandwidth sensing information  provides a highly accurate base with the worldwide coverage  Advertisers can deliver ads based on country, region, city, market area, area code, county, zip code, connection type, and speed.  Can see several interesting visualizations of the Internet that log basic real time Web activity

5 What kinds of products might benefit from this kind of service?  Akamai's core technology powers the Akamai EdgePlatform. Customers use this platform to mitigate shortcomings of the Internet in delivering their Web sites, content, and applications.  Some products may include:  Streaming  License Delivery  Net Storage  HTTP downloads  Global Traffic Management  Enhanced DNS

6 Why should Akamai be wary of P2P networks?  Challenged by new upstart companies that use less expensive technologies  Formerly illegal P2P sites have entered into the legitimate Content Delivery Networks Peer to peer system of nodes without central infrastructure eDonkey

7 How could it counter competition from P2P networks?  They have an advantage of more technological capabilities to deliver videos and TV shows that are in very high demand  Akamai can adopt the same distribution technology as the new upstart companies

8 With the demand for high-bandwidth music and video exploding, why isn't Akamai's stock performing better?  Akamai’s stock was severely impacted because of the crash of 2008, in which the company was losing a big percentage of value as 75% and selling at a lower rate per share as a $10.

9 If you were an investor, what factors would encourage you to invest in Akamai’s?  Akamai has aggressively outbid its competitors on price which has helped the company retain and grow its customer base of media websites.  What factors would discourage you? Akamai stock down to market perform with speculative risk from the market outperform.


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