2. 3CX-Company Founded in 2005 – (Also founded GFI and successful sale) Partners: – MS gold partner, – Gateways: AudioCodes, Patton and VegaStream, – Telephones: Aastra, SNOM, Linksys, Cisco, Polycom and grandStream Runs on XP (use as few MS components as possible)

3. 3CX Basic Features Windows based – Businesses are running Windows not Linux – MS Server 2003 – 1000 downloads per day VoIP Client installs on all windows PCs Outlook integration Web API for CRM apps and other contact mgt tools Languages: – English, Italian, French, Turkish SIP

4. 3CX Basic Features continued User can set location – At office or mobile 32 conference participants in Version 6 (not yet released) but limited to number of licenses sold Can act as a fax server – They are received as PDFs Rapid installation of phones Enter MAC address on server and when plugged in the phone self configures Trunk groups and rules make gateway installation easy Wizard-based gateway installation

5. 3CX Basic Features continued 3CX to 3CX bridge NAT traversal using – Tunnel using TCP – Outbound proxy is Codec agnostic and can also support open phones

6. 3CX-Products Free 8-User IPBX – NO park, pickup, dial-by-name, message waiting, call queuing, no BLF, no email/chat, no exchange 2007, no salesforce, no fax, no bridge (remote offices), call recording, TAPI, G.729 Small Business (8 calls ) – 375 Euros – Support = 125 Euros – Upgrade insurance = 99 Euros Pro Edition (16 calls) – 795 Euros – Support = 125 Euros – Upgrade insurance = 150 Euros Enterprise Edition (32 calls) – 1150 Euros – Support = 150 Euros – Upgrade insurance = 200 Euros Enterprise (64 calls) – 2300 Euros – Support = 300 Euros – Upgrade insurance = 400 Euros Enterprise (128 calls) – 4600 Euros – Support = 600 Euros – Upgrade insurance = 800 Euros

7. Go to Market Strategy Sweet Spot is the 25-250 users Work with GW distributors – They understand the technology – Many of the problems relate to GWs ITSPs – Because it’s free it is an attactive proposition to the VoIP provider community Cisco Engineers – They seem to like the system but there is currently no plan to partner with Cisco

8. 3CX-Launch Schedule Product Readiness Approval – Sales, Support, Marketing Beta Test/Validation emailing Candidate Launch date

9. 3CX License You get the free version You go to the web site and download the upgrade – Distributor receives his cut – License key is enterred using the Activate 3CX Phone system option

10. 3CX Partners You log in as a partner and you get access to – Brochures, logos – Presentations – Newsletter – Technical Manuel – Leads can be forwarded to resellers – We are encouraged to manage reseller agreements – 3CX not for resale license key

11. 3CX-Supportability Resellers get free pre-sales support Create a support account for each reseller Post Sales support should be purchased – This can be done for first call – Enables 3CX to carry out remote management Over time Sintel will provide front line support to its reseller base Forum: Open and can be moderated by partners (Sintel could moderate the French/Italian sites) WIKI

12. 3CX-Contacts Sales – Chris Martin - Director of Sales Support – Login to partner site

13. 3CX-Application Notes How to install VegaStream from 3CX – Status: Interop works for make a call, take a call but they are blocked on Fax. – The current plan is to deliver Vega interop on July 1st

14. 3CX - Competitive Asterisk: requires more IT knowledge than most small companies have Other Windows PBXs – OCS or Call Manager are too expensive to paly in the 3CX target market – Voiceway + 3CX + Patton They’ve had the product for 6 to 9 months but have not made much progress – no references for example – Voiceway + Vertical Comdial – Voiceway + Vertical TeleVantage – Voiceway + Vertical InstantOffice – Voiceway + Vertical Zultys Small Office PBX systems like – Panasonic, Aastra Nexspan, AVAYA IP Office

15. Marketing Plan 3CX have indicated that they do not require a large marketing plan document: – Just a few bullet items will do fine

16. Product Release Plan – Milestone checklist All: Sales/Product Training Management Team: Review and approve Product plan Product Management: Margin Table – Provide price schedule showing what resellers pay us and what margin each sales rep is compensated Product Management: Clarify language support – Documentation – Installation Wizard – Management Interface – 3Cx Client – AutoAttendant – Outlook client Pre-Sales: Install System – Interop VegaStream, Interop MediaPack Support: Install System – Show call trace/Log, – Huntgroups – Trunkgroups – AutoAttendant – Show Statistics – TAPI/Outlook integration Product Management: Obtain Version 6 feature list Sales and Product Management: Determine target customers Product Management: submit marketing plan Sales: Finalise Sales Pitch Management Team: Review and approve product launch

17. Product Release Plan - Dates Training: 3 and 5 Juin Finalize target customers 6 Juin Update Web site 6 juin Sales Presentation in French 9 Juin Emailing to Partners – 9 Juin Readiness Review – 16 Juin – Pre sales and Post Sales support – VegaStream application note in French Product Launch – 1 July