1. Floral Design: arranging and merchandising flowers and floral products
Competencies

2. Design Tab Reference Book
Using the top and the bottom of this tab divide it into four sections (you should have a section for line, mass, form and filler)
In each block you should provide the description given on the slide, example flowers, and a picture that best shows the type.

3. Classical
European
History
Oriental
American

4. Provides flowers & supplies for retailers
Grower/Supplier-
provides flowers &
supplies in mass
Wholesale-
Provides flowers & supplies
for retailers
Retail-everyday
occasions
Specialty-1 segment
only (ex. Weddings
or potted plants
Mass-Market-large quantities, nothing pre-arranged
Cash –N- Carry- flowers by the stem
CUSTOMER

5. Types of Design Materials
There are four basic types of design materials:
Line flowers
Mass flowers
Form flowers
Filler flowers

6. Line Flowers
Tall spikes of flowers with florets blooming along the stem
Create the outline for an arrangement and establish the height and width as well as the curvilinear lines.

7. Line Flowers-Examples
Snapdragons
Gladiolus

8. Mass Flowers Have the flower head on the terminal end of the stem
Draw attention to the focal point and add mass and weight to the arrangement.
Cover floral foam and help fill in empty areas with flowers

9. Mass Flowers-Examples
Carnations
Roses
Chrysanthemums

10. Form Flowers Unique in shape or color
Create the accent or focal point or focal area of the arrangement to attract the viewer’s attention

11. Form Flowers-Examples
Bird of paradise
Orchid

12. Filler Flowers Have small sprays of flowers or are like ferns
Used to fill empty spaces and to accent the other floral materials within the arrangement
Also used to cover or hide the mechanics of the arrangement including the frame, supports, ties, etc.

13. Filler Flowers-Examples
Baby’s breath
Statice

14. Shape Tab in Reference Book
Doing the same as you did for the design tab divide the top and bottom into 11 sections (5 on top and 6 on bottom)
Again write the shape, give a description, and draw a picture of an arrangement that shows the shape. You may not just draw the shape you must draw an arrangement!

15. Floral Design Shapes

16. Round
Flower arrangement is basically round in shape

17. Oval
Flowers make an oval shaped arrangement

18. Fan
Flowers make a fan or semicircle shaped arrangement

19. Triangle
Shape may be an equilateral triangle with all three sides the same length or asymmetrical triangle with sides of different lengths.

20. Right Angle
Flowers make an L shape

21. Inverted-T
The flowers make an upside down T

22. Vertical
Straight up, in a bud vase, tall vertically, narrow horizontally

23. Horizontal
Long horizontal and short vertically

24. Diagonal
Halfway between vertical and horizontal

25. Crescent
Shaped like a quarter moon

26. Hogarth curve
Shaped like an S curve

27. Principles Tab in Reference Book
These principles are very similar to those of the landscape design.
Draw on the top half of the tab an arrangement that you can point out all 9 principles.
On the bottom write the principles out in a horizontal line with the descriptions written underneath and draw a line from the name to where it is shown on the arrangement.

28. Design Principles

29. Balance
When the flower size and container flow together and complement each other

30. Focal Point
Creates the accent and interest to catch the eye

31. Proportion
Keeps relative size, color and texture of the flowers to create a pleasing arrangement.
Floral designs should be at least 1 ½ to 2 times the height or width of the container.

32. Scale
The principle that the design must be in proportion to the surrounding area where it is placed.

33. Accent
Used to catch attention and draw attention to the design

34. Repetition
Accentuates the flowers and colors by repeating their use throughout the design

35. Rhythm
Creates a sense of continuity or flowing together

36. Harmony
When all parts flow together to give a completed look to the arrangement

37. Unity
When the flowers complement each other through color, size, and shape

38. Design Techniques
For this tab just write out the steps 1-8 on the top through the bottom.

39. Steps in Designing Arrangements
Select a design shape
Select appropriate container, cut floral foam and attach to container
Set container and foam in water for 20 minutes
Select fern or other filler and arrange in foam to cover foam and extend at least 1 ½ times the width of the container.

40. Steps in Designing Arrangements
Insert flower to make arrangement desired height
Insert more flowers to make design outline and focal point
Add other flowers as needed to make arrangement
Arrange filler flowers such as baby’s breath to give a completed appearance