1. SacProNet Sacramento Professional Network www.sacpronet.com 1 Social Media Networking SacProNet Marketing Committee

2. SacProNet Sacramento Professional Network www.sacpronet.comPage 2 What is Social Media Networking?

3. SacProNet Sacramento Professional Network www.sacpronet.comPage 3 Social media networking is the process of interacting with other individuals through the specific social media tool or community.

4. SacProNet Sacramento Professional Network www.sacpronet.comPage 4 For example, you could talk to people with similar interests in a forum or communicate with them through a more fragmented platform like Twitter, Facebook, Bing, Digg, etc.

5. SacProNet Sacramento Professional Network www.sacpronet.comPage 5 Whatever method you choose, there are usually four main goals:

6. SacProNet Sacramento Professional Network www.sacpronet.comPage 6 Whatever method you choose, there are usually four main goals: 1. Increased brand awareness

7. SacProNet Sacramento Professional Network www.sacpronet.comPage 7 Whatever method you choose, there are usually four main goals: 1. Increased brand awareness 2. Improved reputation

8. SacProNet Sacramento Professional Network www.sacpronet.comPage 8 Whatever method you choose, there are usually four main goals: 1. Increased brand awareness 2. Improved reputation 3. Personal development

9. SacProNet Sacramento Professional Network www.sacpronet.comPage 9 Whatever method you choose, there are usually four main goals: 1. Increased brand awareness 2. Improved reputation 3. Personal development 4. Relationships with benefits

10. SacProNet Sacramento Professional Network www.sacpronet.comPage 10 Social Networking ROI is Difficult to Quantify

11. SacProNet Sacramento Professional Network www.sacpronet.comPage 11 Measuring the ROI for social networking can be a little difficult because the returns you’ll get out of networking via social media are not direct and immediate.

12. SacProNet Sacramento Professional Network www.sacpronet.comPage 12 Chatting with another person on Twitter does not always give you an immediate benefit: however, you are building a relationship which you can leverage in the future.

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33. SacProNet Sacramento Professional Network www.sacpronet.comPage 33 The marketplace is filled with thousands of individuals, organizations, products and services — All claiming to help other people and organizations with directions on how to use social media.

34. SacProNet Sacramento Professional Network www.sacpronet.comPage 34 The problem is that not all directions will take you to the place you want to go.

35. SacProNet Sacramento Professional Network www.sacpronet.comPage 35 The market fails to recognize that 96% of all online advertising doesn’t get the audiences attention and thus no engagement is accomplished.

36. SacProNet Sacramento Professional Network www.sacpronet.comPage 36 In order to get anywhere efficiently people and businesses need to first know (knowledge) of where they want to go and how (by what methods) they will get there.

37. SacProNet Sacramento Professional Network www.sacpronet.comPage 37 Time and productivity are elements you must know (knowledge) “how” to use in your favor. Consider:.

38. SacProNet Sacramento Professional Network www.sacpronet.comPage 38 It is easy to build thousands of connections or followers but not so easy to build relevant and relative relationships

39. SacProNet Sacramento Professional Network www.sacpronet.comPage 39 unless you're providing content that is in context to your Communities interest.

40. SacProNet Sacramento Professional Network www.sacpronet.comPage 40 You can spend hours doing the wrong things and doing them wrong only to waste time and productivity.

41. SacProNet Sacramento Professional Network www.sacpronet.comPage 41 You can write great content but if it isn’t showing up “where” your market is it won’t produce the results you want.

42. SacProNet Sacramento Professional Network www.sacpronet.comPage 42 How to use social media isn’t about the technology rather it is about where, when and what conversations add the most value to your market.

43. SacProNet Sacramento Professional Network www.sacpronet.comPage 43 If you don’t know why you're using social media then there is no need to have clear directions aimed at taking you somewhere. A system without an aim produces nothing.

44. SacProNet Sacramento Professional Network www.sacpronet.comPage 44 Understanding the lay of the land, the roadblocks, traps, traffic patterns, new roads and where they take you is something that requires knowledge and wisdom.

45. SacProNet Sacramento Professional Network www.sacpronet.comPage 45 Copying and following others doesn't require either.

46. SacProNet Sacramento Professional Network www.sacpronet.comPage 46 How to Maximize Your Social Networking Efficiency

47. SacProNet Sacramento Professional Network www.sacpronet.comPage 47 How to Maximize Your Social Networking Efficiency Record the amount of time you spend on each social website.

48. SacProNet Sacramento Professional Network www.sacpronet.comPage 48 Use tools like Rescue Time or Mee Timer (firefox extension) to track time spent in a week.

49. SacProNet Sacramento Professional Network www.sacpronet.comPage 49 Do not restrict yourself for one week in order to estimate your level of interest in each social media channel.

50. SacProNet Sacramento Professional Network www.sacpronet.comPage 50 You’ll naturally find yourself spending more time on the social channel which interests you.

51. SacProNet Sacramento Professional Network www.sacpronet.comPage 51 Record these figures and split them up in terms of percentages.

52. SacProNet Sacramento Professional Network www.sacpronet.comPage 52 After which, determine how much time you want to spend on social networking in general and apportion that time according to the amount of time you naturally spend on each site.

53. SacProNet Sacramento Professional Network www.sacpronet.comPage 53 For example, if you only want to spend 2 hours everyday on social networking and have previous natural rate of 20% for StumbleUpon, you should probably spend 24 minutes on StumbleUpon everyday.

54. SacProNet Sacramento Professional Network www.sacpronet.comPage 54 Operate with this time system initially and adjust the time spent on each individual social channel according to your level of interest or the benefits you receive.

55. SacProNet Sacramento Professional Network www.sacpronet.comPage 55 This is one way to limit your time cost and make sure that your ROI stays efficient, even if the returns may be vague.

56. SacProNet Sacramento Professional Network www.sacpronet.comPage 56 After which, you need to focus on the networking process itself.

57. SacProNet Sacramento Professional Network www.sacpronet.comPage 57 1. Start by determining what you can offer in a mutually beneficial relationship with an influencer, community or individual.

58. SacProNet Sacramento Professional Network www.sacpronet.comPage 58 2. Make a list of questions you have for your community or individual. Use them during your conversations in order to extract specific knowledge.

59. SacProNet Sacramento Professional Network www.sacpronet.comPage 59 3. Focus on specific benefits you want to receive from an individual or group. The best and most meaningful relationships occur when you genuinely respect the other party.

60. SacProNet Sacramento Professional Network www.sacpronet.comPage 60 4. Share Networking Duties If you’re working in a group blog or own a company, split up the focus by assigning a specific community to a specific person and get him/her to focus on it.

61. SacProNet Sacramento Professional Network www.sacpronet.comPage 61 5. Cross-leverage your social media profiles. Some people use multiple social media websites while others usually stick to one or two.

62. SacProNet Sacramento Professional Network www.sacpronet.comPage 62 5. It is always helpful to set up social media profiles even for sites you don’t use, because you’ll increase your points of possible interaction.

63. SacProNet Sacramento Professional Network www.sacpronet.comPage 63 POST Strategic Processes

64. SacProNet Sacramento Professional Network www.sacpronet.comPage 64 P P is People. Don’t start a social strategy until you know the capabilities of your audience and your market. If you’re seeking a job, you can use social networks.

65. SacProNet Sacramento Professional Network www.sacpronet.comPage 65 P If you’re reaching out to peers in your field, consider networking with them.

66. SacProNet Sacramento Professional Network www.sacpronet.comPage 66 O O is objectives. Pick one. Are you starting an social media application to listen to your network contacts, or to talk with them?

67. SacProNet Sacramento Professional Network www.sacpronet.comPage 67 O To support them, or to energize your best followers to influence others? Or are you trying to collaborate with them?

68. SacProNet Sacramento Professional Network www.sacpronet.comPage 68 O Decide on your objective before you decide on a technology. Then figure out how you will measure it.

69. SacProNet Sacramento Professional Network www.sacpronet.comPage 69 S S is Strategy. Strategy here means figuring out what will be different after you’re done. Do you want a closer, two- way relationship with your audience?

70. SacProNet Sacramento Professional Network S www.sacpronet.comPage 70 Do you want to get people talking about you?

71. SacProNet Sacramento Professional Network S www.sacpronet.comPage 71 Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you’ll know where to begin.

72. SacProNet Sacramento Professional Network T www.sacpronet.comPage 72 T is Technology. A community. A wiki. A blog or a hundred blogs.

73. SacProNet Sacramento Professional Network www.sacpronet.comPage 73 T Once you know your people, objectives, and strategy, then you can decide with Twitter or Facebook.

74. SacProNet Sacramento Professional Network www.sacpronet.comPage 74 Thank you