2. What is Variable Data Printing? Personalization Customization One-to-one communication Versioning

3. 5 Levels of Personalized Communications Versioned Mail Merge Web Template Increased Complexity Cross Media Advanced Personalization Advanced Personalization Fiery FreeFormWeb-to-print

4. An integrated example Multi Channel Marketing Web E-mail Direct mail

5. Application Example men’s fashion travel Profile Database l’essentiel urbain  gadgets furniture women’s fashion First_NameLast_NameProduct_Interest_1Product_Interest_2AgeGenderLocation CarmenPerezBeddingFashion29FemaleNew York MingChanGadgetsTravel-Beach35FemaleMontreal MikeSmithOutdoor AdventureSunglasses24MaleChicago ShawnO’NeillTravelGadgets35MaleSan Francisco Utilizing Variable Data

6. Application Example men’s fashion travel Profile Database l’essentiel urbain  gadgets furniture women’s fashion Utilizing Variable Data First_NameLast_NameProduct_Interest_1Product_Interest_2AgeGenderLocation CarmenPerezBeddingFashion29FemaleNew York MingChanGadgetsTravel-Beach35FemaleMontreal MikeSmithOutdoor AdventureSunglasses24MaleChicago ShawnO’NeillTravelGadgets35MaleSan Francisco

7. Profile Database furniture women’s fashion Application Example Utilizing Variable Data gadgets travel First_NameLast_NameProduct_Interest_1Product_Interest_2AgeGenderLocation CarmenPerezBeddingFashion29FemaleNew York MingChanGadgetsTravel-Beach35FemaleMontreal MikeSmithOutdoor AdventureSunglasses24MaleChicago ShawnO’NeillTravelGadgets35MaleSan Francisco men’s fashion l’essentiel urbain 

8. men’s fashion Profile Database l’essentiel urbain  furniture women’s fashion First_NameLast_NameProduct_Interest_1Product_Interest_2AgeGenderLocation CarmenPerezBeddingFashion29FemaleNew York MingChanGadgetsTravel-Beach35FemaleMontreal MikeSmithOutdoor AdventureSunglasses24MaleChicago ShawnO’NeillTravelGadgets35MaleSan Francisco Application Example Utilizing Variable Data gadgets travel

9. Conventional Solutions Disadvantages  Huge File Size (GB Files size)  Spooling problems (crashing systems)  Slow RIP Process (hours) Advantages  Small File Size (MB files size)  Fewer Spooling problems  Fast RIP Process (minutes) Advanced Variable Data Solutions Why Do We Need a Variable Solution?

10. Fiery servers are compatible with all of the available VDP formats in the market today: PPML Xerox VIPP ™ Creo VPS ™ Adobe PDF/VT Fiery FreeForm ™ PDF and PostScript streams Automated flow requires no user intervention on the Fiery Fiery servers describe variable jobs in the same manner that PostScript & PDF describe non-variable jobs Fiery Supports All Standard VDP Formats PPML VPS

11. What VDP Solutions Do EFI Fiery Servers Offer? DARWIN VDP software FusionPro VDP software PrintShop Mail software XMPie uDirect software GMC PrintNet Proform Designer Software Persona Cross Media Suite Compatible with most VDP applications

12. Blazing Fast Fiery VDP Performance Fiery is over 100+ times faster! Entire job processed in 67 seconds

13. Define Record Length

14. Fiery VDP Imposition Booklets Modes Perfect Multi Records Nested Saddle Gang-up Modes Cut & Stack Duplo

15. VDP Printer Error Recovery VDP print Record or Sheet range Imposed or non-imposed VDP jobs Complex cut & stack impositions can now re-print sheets Job tags provide sheet numbers From CWS/Hot Folders/Virtual Printer Imposed – Sets, Sheets, or Records Non-Imposed – Records or Pages

16. Record Reprint

17. VDP workflow can be automated by using one of the following methods: Virtual Printers (direct printing) Hot Folders (Drag & Drop) For each of the workflows the following settings can be applied All Job settings such as Paper sizes, Mixed media, Color management, etc. Imposition Fiery VDP Automation File > Right click mouse button

18. FeatureFreeForm 1FreeForm 2 Page based languagexx Master LengthFixedVariable Authoring Tool Merge functionality PrintShop Mail XMPie Create & Use Masterxx Remove White PPT Backgroundxx Print Master Settingxx Conditional Page Printing-x Enhanced FreeFormx- VDP Impositionxx Fiery Hot Folders submissionxx Fiery Virtual Printers submissionxx VDP Resource Managerxx Mixed Mediaxx Set Finishingxx FreeForm Comparison

19. 1. Create a variable document while eliminating static elements: Microsoft Word Mail Merge InDesign data merge Any other off-the-shelf application 2. Create Master file representing the static elements Any desktop publishing (DTP) application 3. Merge the Variable Document with the Master Easy to use Fiery GUI to merge the complete job Fiery FreeForm™ Concept: Three Easy Steps

20. Variable DocumentMaster Fiery FreeForm Components Merged Documents

21. Fiery FreeForm™ 1 Unique VDP solution driven by powerful Fiery architecture Standard with every Fiery server No 3 rd party application investment needed Based on page overlay concept Easy to use and support Powerful, Entry-level VDP Solution

22. Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain EFI’s VDP RIP In Action Adobe RIP Cache Channel Printer Output VDP Cache Memory Dear Ms. Perez, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the Caribbean...  L’essentiel Urbain Dear Mr. O’Neill, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on Tokyo...  L’essentiel Urbain Dear Mrs. Chan, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on Paris...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain EP1EP2EP3EP4EP5 VP1 VP2VP3 VP4VP5 EP6EP7EP8 Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain VP6 Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog... Highlighted in this edition is our travel section on the XXXXXXXX...  L’essentiel Urbain EP9EP10

23. Fiery FreeForm™ 2 Builds off of FreeForm 1 capabilities Fully automated flow allows dynamic selection of master pages from the VDP data stream without user intervention Requires specialized application, such as “Objectif Lune” (PrintShop Mail)

24. Conditional Page Printing Document 1Document 2

25. Fiery Enhanced FreeForm™ Enhanced FreeForm ™ Feature Maps variable documents to master documents Requires no source documents to be modified Camila Carlson 303 Velocity Way Foster City, CA 94404 Master Pages Variable Pages

26. Fiery Enhanced FreeForm 1 Variable pages can be overlaid on any of the master pages. The example above shows that Master pages 2 and 3 are not overlapped.

27. VDP Raster Preview View content of the job, organized by records or finished sets Navigate by either records/finished sets or by pages/surfaces The user sees the job displayed at actual size and can use the scroll bars to see the whole image Non-imposed Imposed

28. PPML 3.0 (PPML/GA3) Supports in-RIP transparency flattening Supports transparency within the PDF layer AND transparency between layers Variable layers print as designed, for example: Drop-shadow PostScript masks Soft-edge TIFF masks Overlay a reusable JPEG image Transparencies

29. PDF/VT-2 Support The Fiery server recognizes the new PDF/VT file types and shows a different icon in Command WorkStation for this format The Fiery server automatically extracts the records information and displays the number of records and pages per records Shows PDF/VT cached resources in Resource manager PDF/VT is supported for both CPSI and APPE interpreters

30. VDP Multi-Up Booklet Impose two unique booklets on the same sheet Define covers for both front and back of booklets Use paper better for fewer click charges 30 2 x 2 Unique Booklet is the new Row & Column setting in Fiery Impose Recor d 1 Recor d 2

31. Educational Resources Fiery FreeForm Sample Kit ABC’s of VDP Fiery Certification eLearning Courses