Presentation on theme: "GET UP CLOSE AND PERSONAL TO YOUR AUDIENCE Consumers are expecting that vendors acknowledge their personal interests and preferences. They are looking."— Presentation transcript:
GET UP CLOSE AND PERSONAL TO YOUR AUDIENCE Consumers are expecting that vendors acknowledge their personal interests and preferences. They are looking for brands they purchase and insisting that their brand be delivered in the way they want. In effect, by personalizing communications, marketers give consumers what they want and need.
WHICH ORGANIZATIONS NEED TO GET CLOSE AND PERSONAL WITH THEIR AUDIENCE? Marketing Departments Churches Youth Organizations Casinos Insurance Companies Auto Dealers Medical Field – Dentists, Doctors, Veterinarians Real Estate Agencies Travel Agencies Universities/Schools City & State Government Agencies Individuals Running for Political Office
WHAT IS PERSONALIZATION? The most basic form of personalization is putting a different name and address on each piece. But it can get really exciting when you start adding images and text that change depending on the market segments and building the text right into the images. The customer becomes part of the message. ME
START WITH BASIC PERSONALIZATION Simply addressing the recipient by his name increases response rate by up to 44% Source: Digital Printing Council
AND DONT FORGET THE POWER OF COLOR! Attracts 55% more people Helps 70% of readers quickly locate info Increases learning and retention by 78% Improves comprehension by up to 73% Boosts brand recognition by up to 80% Source: Loyola College, Maryland, U.S.A.
Before you can produce your first VDP document, you'll need software that allows you to create promotions with variable text and graphics from the information in a database.
First, you simply create your design template that will be used among your different printed versions. You then indicate which sections can be altered and provide alternate text or graphics from a database of information that fills in the changeable fields.
PRINTSHOP MAIL BASICS Insert Static Background Open Database Drag and Drop to establish variable placeholder Add variable images based on data Set as multi-up Print at rated speed
Any design Any database CSV EXCEL ODBC XML
PROMOTIONAL DOCUMENTS Letters Brochures Postcards Business Cards Tickets Gift Certificates Flyers Newsletters
LETTERS Take mail merge to the next level with automated personalization and faster production Communicate effectively with your customers Personalize the message for each recipient Shorten the printing process Decrease network congestion
BROCHURES Create promotional brochures that are sure to grab readers attention! Easily customize content and messages for each recipient Increase response rates, revenues and brand awareness Speed up production time while reducing costs Benefit from postal discounts
POSTCARDS The secret to a successful promotional campaign is a well-targeted audience Add personalization to the mix and yield significant results! Significantly increase your campaigns ROI Save time and money with powerful design and production features Benefit from postal discounts
BUSINESS CARDS Increase productivity in day-to-day office tasks Save time with powerful production features Simplify to a maximum the creation of business cards With PrintShop Mails powerful yet easy to use multi-up and layout repetition features.
TICKETS Easily create colorful branded tickets at low cost for successful promotional activities Increase production speed with powerful design features Enhance brand awareness and corporate image Print in-house for quick turnaround
GIFT CERTIFICATES Use the power of personalization and exceed your customers expectations Differentiate yourself with value-added services Save time and money with powerful design and production features Increase efficiency in internal processes Boost brand awareness and improve corporate image
FLYERS Differentiate yourself from the competition and increase your sales by sending targeted relevant information to your customers Save on postage costs Easily send targeted promotional communications Increase production speed with powerful design features
NEWSLETTERS Easily design striking and colorful newsletters that your customers will actually want to read Deliver personalized targeted messages meaningful to your audience Increase brand awareness and corporate image Eliminate unnecessary handling Save on man-hours and production time Create low-cost high-ROI projects
OPTIMIZED WORK FLOW DATABASE 1 MB 1,000 RECORDS Design 5 MB DATABASE 1 MB 1,000 RECORDS Design 5 MB x 5= 5001 MB 1+ 5= 6 MB Instructions & resources prepend data – Fast release of job Small, fast network file Starts printing fast, stays fast PC Merge creates a large MS Word file, and long delay in creation Large network file Long spool time
KEY STRENGTHS High quality & speed Powerful print production features WYSIWYG and preflight