Presentation on theme: "Rooster I ProAnalytics I ProCompare I ProReport I ProSearch - Sharp tools for EFFECTIVE communication Integrated platform for Media Monitoring & Analysis."— Presentation transcript:
Rooster I ProAnalytics I ProCompare I ProReport I ProSearch - Sharp tools for EFFECTIVE communication Integrated platform for Media Monitoring & Analysis
BlueBytes News since 2006 E stablished in 2006, Blue Bytes News Pvt. Ltd. is the leading media monitoring and analysis agency in India. We monitor news from over 1000 media publications on a daily basis, which include- Newspapers, Magazines and Online news portal. Headquartered in Mumbai, our offices are spread across 9 cities, providing effective pan-India coverage. Our Mumbai office works 24x7 to take care of any client emergencies. Blue Bytes has high-end infrastructure with dedicated internet leased lines. Our central server is located in a server farm which guarantees 99.05% uptime.
BlueBytes monitors 23 sectors B lueBytes monitor23 sectors and 90+ industry verticals. BlueBytes have the top Corporate, Multinationals and SMEs as clients. Top 2-3 Companies in most of the sectors are clients of BlueBytes News. More than 25 PR agencies partner BlueBytes News for media monitoring and analysis requirement. BlueBytes Accuracy, Timelines and Relevance of news monitored for clients is amongst the best in the industry. BlueBytes News provide great user experience through our service and delivery and are considered as the most innovative media monitoring and analysis agency. Blue Bytes News BlueBytes News Credentials - Since 1802
Products and Services ProPR is Blue Bytes tech enabled integrated platform for monitoring and analyzing news. The services under this platform are: Rooster- Daily news update service ProAnalytics- Web enabled, automated real time qualitative analysis ProCompare- Web enabled, automated real time share of voice analysis ProReport- Web enabled, automated real time report with AVE ProSearch- Web enabled, automated archive and filter for search
Daily news update service
Rooster- news template Header Links Segregation Levels News Details News Template Customization possibilities: -Segregation Levels -Quick Links -Color, Font (size, style) can be customized for each client
Header Template (Client) Name News sent through the day No. of news in the template The day’s second and subsequent editions mail will consist of incremental news. Sending consolidated news option available as well.
Links Links to directly access the level within the template, ( 3 ) indicates the no of news in that level Link opens in web. (denoted in italics) Top news sourced from across publications. Links open in web. Login to access other ProPR services. Contact details of account in-charge.
Segregation Levels Level- can be directly accessed through Quick Links News- Headline, Summary, Publication details Similar News- same or similar news, from same or different publications. Similar News is generated on the basis of automated computer program. Segregation Levels customization possibilities: -Color, Font style and size -Option to club news as Similar News or individual with details Customization for each level within the template.
News Page Next News News Details Click for more features
News Page- Click Highlight related keywords For ProAnalytics users, qualify the news directly for analysis the newslink to share with stakeholders Save the News Page in PDF/JPEG Highlighted Keywords
News Page- Click to Qualify News (option available to ProAnalytics subscribers) ProPR integrated platform, User can Qualify Articles for ProAnalytics directly from Rooster Category and Key Message can be customized in ProAnalytics
ProAnalytics Automated Real Time Qualitative Media Analysis
ProPR- Integrated platform to access: ProAnalytics, ProCompare, ProReport, ProSearch
ProAnalytics Change the auto generated password Surf between ProPR services through single interface Choose the date range, default- 3 months Qualitative Criteria, each Criteria can be analyzed with the topics below
ProAnalytics-Features Graph export options Total number of news is calculated on the basis of Publication editions News in tabular form Manage your favorites. Add, Delete, Rename Graph options in Bar (comparison), Line (trends) Access to Qualify News. Customize Category and Key Messages
ProAnalytics- News in Tabular Form View the news details News Table with export options
ProAnalytics- Overview/Size Analyze by Size. Large>100 sq cms, Medium between sq cms, Small <50sq cms. (All internet articles are considered as Medium) c
ProAnalytics- Overview/Media Analyze by Media Genre
ProAnalytics- Overview/Publication Analyze by Publication Type. Analysis by individual Publication as well View results- Top 5, 10, 15, 20 or All c c c
ProAnalytics- Overview/Geography View results- Top 5, 10, 15, 20 or All Analyze by Geographic Locations- Editions. Choose individual editions to analyze further c c c
ProAnalytics- Overview/Journalist Analyze by Journalists. Choose Top 5, 10, 15, 20 or All c c
ProAnalytics- Classification/Quantity Qualitative Criteria: Classification. Can be analyzed by each topic as in Overview. Classification qualification- Direct, Primary, Secondary, Reference c Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’
ProAnalytics- Tonality/Quantity Qualitative Criteria: Tonality. Can be analyzed by each topic as in Overview. Tonality qualification- Favorable, Impartial, Mixed, Adverse Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’ c
ProAnalytics- Category/Quantity Qualitative Criteria: Category Can be analyzed by each topic as in Overview. Category qualifications can be customized in ‘Custom Options- Settings’ Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’ c
ProAnalytics- Key Message/Quantity Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’ Qualitative Criteria: Key Message Can be analyzed by each topic as in Overview. Key Message qualifications can be customized in ‘Custom Options- Settings’ c
Custom Options/Settings- Category Users can customize the Categories here, maximum 10 categories To rename, click on ‘Edit’. To remove, click on ‘Delete’. The rights to access ‘Custom Options’ is given only to the ‘Main Users’.
Custom Options/Settings- Key Messages Users can customize the Key Messages here, maximum 10 Key Messages To rename, click on ‘Edit’. To remove, click on ‘Delete’. The rights to access ‘Custom Options’ is given only to the ‘Main Users’.
Custom Option- Qualify Articles Choose the date range Gives you Status along with no. of news. Select any one to view the articles below Qualify Article directly here, else click on the headline to see the news Article status: Fully Qualified- All Criteria are qualified Partially Qualified- One or more Criteria are left to be qualified UnQualified- None of the Criteria are qualified. Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain Partially Qualified. c c c
Qualify Article Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain Partially Qualified. Qualify Article here Note: You can also Qualify Article from Rooster as well (option for ‘Main User’ only) c
ProCompare Automated Real Time Share of Voice Analysis
ProCompare Share of Voice comparison. Analyze by topics- Quantity, Size, Media, Publication, Geography, Journalist
ProReport Automated Real Time Report with AVE
ProReport Choose the date range c Export Report in XL Option for ROI Filter Option- ‘All’ will give all news, else filter further by Publication and/or City Report can be further filtered by Qualitative Criteria. c c c c
ProReport- Filter Options Filter Report by Media Genre/ City Qualitative Report- Can choose multiple options c c
ProReport- AVE ProReport gives User the flexibility to choose the AVE that best matches their expectation - ProPR Value, Qualitative AVE, Quantitative AVE Quantitative AVE Calculated as- Advertising Rate x Size x PR Factor 3. Does not take into account the qualitative aspects of the news. For ex. Direct and Reference news of the same size will give the same AVE. Qualitative AVE Calculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality. This gives additional weightage over and above the Quantitative AVE. ProPR Value Calculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality, Category, Key Message. Basis- The multiplier factor 3 (PR Factor) in Quantitative AVE already considers the news as Direct and Favorable, the other qualitative aspects will add or reduce the AVE. ProPR recommends ProPR Value, as it is more closer to the true value of the news. However, irrespective of the methods chosen, the performance can be gauged by the periodic trends.