1. Creative Europe
26 February 2013
Monica Dimitriu
Culture

2. Why Creative Europe ?
Investing in Europe’s cultural and creative sector
Boosting the sector’s performance and contribute
to the aims set out in the Europe 2020 strategy
Creativity – enabler for learning, innovation and inclusion
Creative sector - driver of economic growth and employment
(4.5 % of EU GDP, 3,8% of EU’s workforce)
Simplification, Branding, Cross-fertilisation
Single entry point for the sector, actions’ complementarity
Europe – the place of creation
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3. Benefits?
artists and cultural professionals would reach new audiences both in Europe and beyond
More than 1000 European films and 2500 cinemas would receive support
Translation of at least 5000 books would be financed
100 million citizens would be directly reached through the projects financed by Creative Europe
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4. CREATIVE EUROPE Building Creative Europe-on long term experience
Public consultation
Policy initiatives – Green Paper on CCI, Council conclusions
MEDIA 2007 – interim evaluation
Culture Programme – interim evaluation
CREATIVE EUROPE
Studies, research
Impact Assessments
Pilot projects on artist mobility
Open Method of Coordination with Member States
Structured dialogue with the sector
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5. What problems is Creative Europe seeking to tackle?
4 challenges
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6. 1. A fragmented market/cultural space 2. The digital shift 3
1. A fragmented market/cultural space 2. The digital shift 3. Access to finance 4. Lack of data
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7. Challenge 1: A fragmented market/cultural space
Problem
Fragmented area, many small markets due to language
Difficulties for artists and cultural works to break into new countries
Cultural and linguistic diversity a challenge
Creative Europe
Capacity-building to help artists develop
international careers and foster international networks
Support for the transnational circulation of works,
(international touring, literary translation,
and development of long-term audiences for
European cultural works)
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8. Challenge 2: The digital shift
Problem
Changing how art is made, disseminated, distributed, accessed, consumed and monetised
Engaging audiences as active participants, not just passive observers
Having excellent examples, but knowledge is fragmented across Europe and under-developed
Creative Europe
New focus on audience development
Capacity-building to facilitate peer learning,
knowledge transfer and faster adjustment
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9. Challenge 3: Access to finance
Problem
Chronic difficulties for SMEs in the sector to access bank loans
Banks don’t understand the sector, its risk profile and assets, and lack an incentive to invest to develop expertise
Creative Europe
Would create an entirely new financial facility
Capacity-building to increase number
and geographical scope of banks
willing to develop portfolios of loans
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10. Challenge 4: Lack of data
Problem
Very little comparable data in cultural field
Difficult to pinpoint problems and their scale
Difficult to develop evidence based policies
Creative Europe
Support better and more comparable data collection,
studies, evaluation, statistical surveys
Extension of mandate of European
Audiovisual Observatory to other
cultural and creative sectors
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11. How to tackle the problems?
New and refocused objectives and priorities
Simplified instruments
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12. Creative Europe framework
Culture
aprox.
30 %
MEDIA
aprox.
55 %
Cross-sectoral
aprox.
15 %
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13. Main principles European added value of supported projects
Complementary to national initiatives and other EU instruments
Flexibility and space for experimentation
and new business models
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14. General objectives
Foster the safeguarding and promotion of European cultural and linguistic diversity
Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth
Recognizable and simple single entry point for
European cultural and creative sectors
Simplification of administration and management
procedure (e.g. through more flat rate funding, framework
partnership agreements, grant decisions, use of online
applications and reporting)
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15. Specific objectives
Support the capacity of European CCS to operate transnationally
Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond
Strengthen the financial capacity
of CCS, in particular SME
Support transnational policy cooperation
in order to foster policy development,
innovation, audience building and
new business models
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16. Cultural Strand
Shift from overarching goal of promoting European citizenship to priorities targeting the real needs of the sectors (capacity-building, transnational circulation of works and operators)
Successful measures maintained, but some simplifications (i.e.:
reduction in number of calls managed by EACEA from 9 to 4)
New measures:
Cooperation projects
European networks
European platforms
Literary translation
Special actions
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17. Examples of actions in CULTURE
Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital shift
Support artists/cultural and creative professionals to internationalise their careers
Strengthen European and international networks to facilitate access to new professional opportunities
Support international touring, events and exhibitions
Support literary translation
Support for audience building and
building a long-term audience for
European cultural works
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18. Media Strand Successful actions maintained (e.g. Europa cinemas)
Actions targeted at specific actors in the audio-visual value chain (e.g. producers, distributors and exhibitors)
Actions include:
Providing skills and building up networks, support developing of audio-visual works
support distribution of non-national films on
all platforms, encourage new business models
Facilitate access to markets and
foster international cooperation
and co-production
Support film literacy and
audience building
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19. Examples of actions in MEDIA
Audience building and film literacy
Capacity building in use of digital technology, management and finance, TV writing
Strengthen the capacity of companies to develop several projects at the same time and enlarge their scope
Support to innovative distribution platforms
Support for international training,
distribution and promotion of films
(former MEDIA Mundus)
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20. Culture and Creative Sectors
CCS FI - a logical next step from the current MEDIA Production Guarantee Fund
Potential to generate 1 billion Euros worth of loans
Main actions:
offering guarantees to financial institutions by
offering loans to SMEs in the CCS
disseminating European-wide specific
financial expertise in CCS among EU banks
strengthening the investment readiness
of CCS SMEs
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21. Access to the Programme
International dimension is a cross-cutting element across Creative Europe, because the cultural and creative sector has to also look outside Europe
Possibility of full participation of non EU member states - integration of European Neighbourhood
Possibility for targeted bilateral actions
with selected countries or regions
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22. Future
Erasmus for All and Creative Europe are under discussion by the Council and the European Parliament
The final decision is expected in 2013
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23. Thank you for your attention. http://ec. europa
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