1. The opportunity is huge.. The opportunity is now! Nigel Ashton China Post International

2. The facts Population 1.34 billion (4+ x USA)

3. The facts Population 1.34 billion (4+ x USA) The Chinese “middle class” is bigger than USA population! The “consumer class” is estimated at 140 million

4. The facts Population 1.34 billion (4+ x USA) The Chinese “Middle class” is bigger than USA population! The “consumer class” is estimated at 140 million 70m+ trips abroad by Chinese in 2012 (est 100m by 2020)

5. The facts Population 1.34 billion (4+ x USA) The Chinese ‘Middle class’ is bigger than USA population! The “consumer class is estimated at c 140 million 70m+ trips abroad by Chinese in 2012 (est 100m by 2020) High propensity to spend – Chinese spent over $54 billion abroad in 2012 – average spend per head while in USA - $7,200

6. The facts Population 1.34 billion (4+ x USA) The Chinese ‘Middle class’ is bigger than USA population! The “consumer class is estimated at c 140 million 70m+ trips abroad by Chinese in 2012 (est 100m by 2020) High propensity to spend – Chinese spent over $54 billion abroad in 2012 – average spend per head while in USA - $7,200 Chinese travelers cite shopping as one of their key activities whilst traveling – shopping/cultural pursuits/visiting family

7. The facts Population 1.34 billion (4+ x USA) The Chinese ‘Middle class’ is bigger than USA population! The “consumer class is estimated at c 140 million 70m+ trips abroad by Chinese in 2012 (est 100m by 2020) High propensity to spend – Chinese spent over $54 billion abroad in 2012 – average spend per head while in USA - $7,200 Chinese travelers cite shopping as one of their key activities whilst traveling – shopping/cultural pursuits/visiting family China’s wealthy elite have generated a whole new market for the world’s luxury personal goods makers, estimated to be worth $25 billion a year - likely to leapfrog Japan and the United States to the $28 billion top spot by 2015

8. The Chinese opportunity Huge numbers of visitors to USA and growing every year Have significant disposable income and want to spend it (spent $5billion worldwide during 1 week! Golden Week 2012) They love shopping and particularly luxury goods – gives them social cachet Opportunity to create ongoing relationship with the consumer Scale of the opportunity is staggering

9. The best way to reach this high spending consumer

10. The Chinese Traveler – Essential USA 3 issues published, 4 th due April 2013 Issue 4 is being rebranded as “The Chinese Traveler – Essential USA” The magazine that reaches the Chinese visitor to the USA with absolutely no wastage A unique media proposition for advertisers

11. Our USP Timing: Distributed to travelers when they receive their visa to travel to the United States Targetting: Only distributed to visa applicants Environment: The visa office – a single purpose environment, government run Accessibility: Magazine is free to travelers Unique: Solus media in visa office – over 2,500 copies distributed each day

12. High quality publication & client list CVBs: Anaheim, Cannery Row, Colorado, Denver, Fairfax, Fort Lauderdale, Fort Worth, Georgia, Minneapolis, New Orleans, Pennsylvania, Utah… Hotels: Aqua, Hilton, Loews, Sherry Netherlands, Sheraton, Times Square… Tourism: Boston Symphony, Grammy Museum, Hard Rock, Kennedy Space Centre, Legoland, Mohawk Museum, Natural History Museum, Salem, Sealife, Universal, Warner… Travel: Avis, Eagle Rider, Enterprise, Midway, NY Water Taxis…

13. High quality shopping clients Ala Moana - AWE Talisman - Bal Harbour - Beverly Center - Bloomingdale’s - Cabazon - Citadel - DFS – Farmers Market - Florida Mall - Forum Shops - Fur Vault - Galleria Dallas - Grand Canal Shoppes - Louisiana Tax Free - Macy’s - Mall of America - NorthPark - Outlets at Anthem - Paragon Outlets - Premium Outlets - Shop America - Shops at Columbus Circle - Simon Properties - South Coast Plaza - Tanger Outlets - Texas Tax Free - The Mills - Tommy Hilfiger

14. Developing a lasting relationship with the Chinese consumer The Chinese Traveler – can help you attract the consumer…. Our new proposition can help you monetise that consumer interest and build the lifetime value from that relationship

15. “51 st State Shopping” Keen shoppers know that dragging your purchases across the continent to home is not part of the attraction It risks loss, damage, theft, excess baggage charges and a lot of hassle Our new service solves the problem We provide the customer with a Miami address The retailer sends the customer’s goods there. We receive them, consolidate them, and then deliver them to him at his address in China A one stop solution – tracking of goods received and sent, clear returns procedure, seamless administration between retailer, us and consumer

16. Our new Distance Fulfilment Service Once the consumer is back home, if his shopping experience with you was positive, he will probably want to keep buying from you via the Internet Given that there are 242 million online shoppers in China (c.245 million internet users in USA) and they spent $47 billion overseas on credit cards in 2011 (66% rise), this is a major opportunity 51 st State Shopping receives the goods, processes them and sends them back to their home in China

17. This service already exists for Latin American & Middle Eastern consumers Our relationship with the Chinese government makes this possible in China This product will be launched during 2013 As we fine tune our model, I would welcome your input, comments and suggestions and how we partner with you

18. China – the biggest commercial opportunity in our lifetimes

19. “It’s time for the luxury travel industry in the United States to realize that their future Chinese guests are now no more looking for discounted trips, but expect a high quality of service in the very best hotels and luxury retailers. They enjoy travelling independently, making their own itineraries, and trying more sophisticated luxury lifestyle experiences.” Pierre Gervois of Shanghai Travelers Club

20. China – the biggest commercial opportunity in our lifetimes Thank you for your time