2 UNIT ONE MARKETING AND SPORTS & ENTERTAINMENT Chapter 1—World of MarketingBasic principles of MarketingDemographicsMarketing MixChapter 2—Connections and ContrastsHistory and BackgroundLegal issuesBusiness risks
3 FUNCTIONS OF MARKETING Unit 1: Promotion, Product/Service Management, Distribution, Selling, Pricing, Marketing Information Management
4 Chapter 1 World of Marketing The Importance of Sports and Entertainment MarketingTwo most profitable industries in U. S.Billions of dollars spent each yearMain export of U. S.Vendors compete for share of market
5 Why is it important?With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.This is the foundation of sports and entertainmentmarketing.
6 Marketing DefinedThe process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants.