Presentation on theme: "Partner opportunities __________________________________________________________________________________________ Supplement advertising GREAT Indian Family."— Presentation transcript:
Partner opportunities __________________________________________________________________________________________ Supplement advertising GREAT Indian Family Vacation
The India Story… -16M is the number of outbound visitors from India in 2013 -$40B is the total tourism expenditure by Indians in 2013, as per a report by Deloitte -21% rise in Indians planning to travel abroad in 2014: recent TripAdvisor survey -7 out of 10 people surveyed planning to travel abroad -375,000 Indian residents visited the UK in 2013, 10% higher than 2012 -142,000 visits between Apr-Jun’13, the highest during the year -10% YoY growth in traffic during Apr-Jun quarter for last 5 years -£441M in visitor spend by Indians was also at a record high beating the target set by VisitBritain for 2016 -47M is the number of HNI households, risen sharply over past 5yrs 53.3M will be number of middle-class households by 2015, translating into 267M people
Family Vacation – The opportunity -Families constitute the largest target segment for international travel from India -Apr-Jun is the main travel season for this segment -Sightseeing, shopping & sports related activities are the highlights during a holiday to long haul destinations -£900 is the average spend by an Indian visitor while in UK -Internet & travel magazines are key influencers in planning vacations -Kids friendly destinations are most popular with a bit for the whole family -32% mentioned LON as their top choice for an international destination, in a recent online survey of 250,000 Indians by IBM -33% of all conversations tracked, were about vacations with family
Condenast Traveller India’s premier travel magazine catering to audiences based in Tier 1 cities across India (www.cntraveller.in)www.cntraveller.in High quality media brand with already established distribution channels VB is planning a 24 page supplement, presenting Britain as an attractive holiday destination for families – 50% advertising / 50% advertorial 30,000 copies of the supplement to be distributed as part of the Condenast Traveller magazine’s Feb-Mar’2015 issue 5,000 additional copies to be available to VisitBritain for distribution at local B2B & PR events in India throughout 2015 Focus on family attractions, shopping & sports Deadline for confirming space is Friday, 26th September 2014 The Supplement will be in a high quality magazine format which gives VB the opportunity to run additional copies for other activities February and March is the optimum time to capture Indian consumers planning their summer holiday vacation to UK Advertising Value Equiv. is expected to be £54,740.64
Condenast Traveller - reach Circulation of 30,000 Read on average by 1.5 million people across India 90% of readers are between 25-45 years old 97% educated to university degree standard 59% are either post-grad or professionally qualified 50% subscribers own a second home outside their area of residence 72% own at least 2 cars; 35% owning 3+ cars; 63% own at least one luxury sedan/SUV 28% are members of an exclusive ‘members only club’ 60% visit spas of which 31% visit spas at least once a month 40% of readers read the online version
Condenast Traveller supplement – VisitBritain costs Full page£1,500 (The current full page rate with Condenast is £2280.86) Half page£800 (There is no half page advert option in the main magazine) (GBP correct at the time of writing and subject to foreign exchange fluctuations, your rate and final cost will be confirmed at the time of invoicing)
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