1. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca Shopping Invasion The Canadians are coming!

2. Cross Border Shopping – By the Numbers (2011) Canadians love shopping in the United States 60 Million: Total trip by Canadians to the U.S. $14.5 Billion: Total spending by Canadians in the U.S. 25 Million: Canadians who live within 100 miles of the U.S. border Year over year growth in popularity of cross border shopping www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

3. Top 15 U.S. States Visited by Canadians (2011) 28 Million - Same-day car trips to the U.S. 1.7 Million - One night car trips to the U.S. 48 Million - Total trips to U.S. States bordering Canada 8 Million - Total trips to Florida, California, Nevada & Arizona

4. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca Top 15 U.S. States - Spending by Canadians (2011) $6.2 Billion - Spending in U.S. States bordering Canada $2.5 Billion - Spending on same-day trips to the U.S. $7.4 Billion - Spending in Florida, California, Arizona and Nevada

5. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca 3 Types of Cross Border Shoppers: Border Shoppers – Sole or primary purpose of trips is shopping. – Destinations are U.S. border states. – Majority of trips are same-day, but many are overnight stays of 1 or 2 nights. Vacation Shoppers – Primary purpose of trip is vacation or tourism, with a secondary objective of shopping. – Shopping primarily takes place in popular tourist destinations such as New York City, Boston, Chicago, D.C. / Virginia, Nevada, Florida and California. Snowbirds – Canadians who spend their winters in southern states. – Shopping primarily takes place in Florida, California and Arizona.

6. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca Why do Canadians Shop in the U.S.? Price – Combination of strong Canadian dollar, lower U.S. prices and significant sales and discounts in the U.S. make cross border shopping attractive. – Estimates are that prices are 20% -30% less in the U.S. for identical goods. Selection – U.S. often has brands, products and retailers that are not available in Canada. – Even if the same brands are available in Canada, selection for that brand is often greater in the U.S. Activity / Experience – Many Canadians view cross border shopping as a fun outing or activity.

7. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca Where are Canadians looking for U.S. Shopping Information? Online vs. Print - Where do Canadians look for information when planning their U.S. shopping trips? – Online Services / Internet – 34% – Personal Experience – 24% – Hotels / Resorts – 16% – Word of Mouth – 16% – Newspapers – 10% – Magazines – 4% vs.

8. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca Hot Topics & Trends New Duty Free Limits:  June 1, 2012 – Canadian duty free limits increased  Old Limits - $50 for stays over 24 hours and $400 for stays over 48 hours  New Limits - $200 for stays over 24 hours and $800 for stays over 48 hours More Overnight Trips:  June 2012 - Largest number of overnight trips to the U.S. in 40 years  Opportunities - Overnight Shopping Packages and Hotel Discount for Canadians  Hotels, Restaurants & Attractions can get in on the Cross Border Shopping craze.

9. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

10. What We Do One Stop Resource: A one stop information resource for Canadian cross border shoppers. Local Information: Provide local shopping, hotel, restaurant, attraction and deal / coupon listings for over 25 popular cross border shopping destinations. General Information: Provide general cross border shopping tips and information such as shopping tips, duty free allowances, duty and tax rates, ID requirements, live border wait times, duty & savings calculators and more. Coming Soon: Mobile Friendly Website, New Destinations and More.

11. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca Our Partners: MallsAttractions RetailersDMOs / CVBs Hotels Tour Operators RestaurantsDuty Free Shops

12. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca Contact: Stephen Fine Founder & President Email: stephen@crossbordershopping.ca Website:www.crossbordershopping.ca Phone: 1-866-219-6324

13. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com Announcing the New The One-Stop Resource for Outlet Shoppers Outlet Center and Retailer Information, Sales, Events, Travel Tips, News and More… Coming March 2012

14. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com History: Originally launched in 1996, OutletBound.com was a pioneer in providing outlet shopping information to consumers online. Outletbound.com still attracts a large audience of domestic and international outlet shoppers, with over 60,000 unique visitors per month. Continues to have high Google rankings for many key outlet shopping search terms.

15. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com Home Page: Updated Look & Design Mobile Optimization: Accessible from any device, anywhere, any time Social Media & Content Sharing Hotel & Tourism Information Outlet Shopping News & Tips

16. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com Map & Listings Page: U.S. Outlet Center Information: Largest regularly updated online directory of U.S. outlet centers. Multiple search options: State, distance, retailer, etc…

17. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com Outlet Center Page: Detailed Outlet Center Information Online Content Management: Outlet centers can log-in to quickly and easily manage their information any time from their online accounts.

18. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com Retailer Page: Detailed Outlet Retailer Information Store Locations Online Content Management: Outlet retailers can log-in to quickly and easily manage their information any time from their online accounts.

19. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com Outlet Events Page: Featured Outlet Shopping Events updated regularly throughout the year Outlet Sales & Deals

20. www.OutletBound.com Contacts: Randy Marksrandy@outletbound.comrandy@outletbound.com Stephen Fine stephen@outletbound.comstephen@outletbound.com Contacts: Randy Marks Partner Email: randy@outletbound.com Phone: (203) 506-8506 Stephen Fine Partner Email: stephen@outletbound.com Phone: (416) 473-1179