1. Campaign Strategy Campaigns & Elections Unit

2. Primary & Caucus Link(Caucus & Primary System) Link(Caucus & Primary System) Link Link(Frontloading HQ) Link(Frontloading HQ) Link

3. Getting Ahead Early Campaigns start nearly a year out in advance of election if not earlier. Campaigns start nearly a year out in advance of election if not earlier. Strong showings needed early- candidate must do well in both Iowa and New Hampshire to make a solid push for the presidency. Strong showings needed early- candidate must do well in both Iowa and New Hampshire to make a solid push for the presidency.

4. Iowa Caucus Iowa Caucus Iowa Caucus First electoral event of presidential campaign First electoral event of presidential campaign Disproportionate amount of media attention vs. amount of delegates are elected from Iowa Disproportionate amount of media attention vs. amount of delegates are elected from Iowamedia attention media attention Must do well here otherwise lose media attention and financers necessary for successful campaign Must do well here otherwise lose media attention and financers necessary for successful campaign 2012 winner – Mitt Romney 2012 winner – Mitt Romney Winners tend to be very liberal Democrats or very conservative Republicans Winners tend to be very liberal Democrats or very conservative Republicans

5. New Hampshire Primary First primary of presidential election campaign First primary of presidential election campaign Known for massive amounts of media coverage Known for massive amounts of media coveragemedia coveragemedia coverage The momentum of a win in New Hampshire can propel candidates to the nomination The momentum of a win in New Hampshire can propel candidates to the nomination A New Hampshire loss or poor showing can often force candidates to drop out of the race A New Hampshire loss or poor showing can often force candidates to drop out of the race 2012 winner – Mitt Romney 2012 winner – Mitt Romney

6. Campaign Strategies Deciding which states to focus resources on is essential. Swing states (13) usually draw most attention- Florida, Pennsylvania, Ohio. Deciding which states to focus resources on is essential. Swing states (13) usually draw most attention- Florida, Pennsylvania, Ohio. How much money should be spent on different types of advertising? How much money should be spent on different types of advertising? What issues need to be stressed? Look at current events. What issues need to be stressed? Look at current events. 2012 key ones? 2012 key ones?

7. Advertising Mediums of the Campaign Trail Gaining notice and popularity

8. The Campaign Run Political Ads start- with the official opening of the mud-slinging season Political Ads start- with the official opening of the mud-slinging season Attack Ads help increase voter turnout Attack Ads help increase voter turnout Allows the voters a deeper look into the character of the candidate Allows the voters a deeper look into the character of the candidate

9. Using the Airwaves Paid Advertisements (TV and Radio) Paid Advertisements (TV and Radio) Best way to reach people Best way to reach people Lesser known candidates can boost their popularity Lesser known candidates can boost their popularity Has greater effect in the primaries then in general election Has greater effect in the primaries then in general election TV leads people to relying on popular images and symbols TV leads people to relying on popular images and symbols

10. News Broadcasts and TV Shows Very low cost to candidates Very low cost to candidates Has greater credibility with voters Has greater credibility with voters Pick and choose which programs to be “guests” on Pick and choose which programs to be “guests” on Can be less informative though. Can be less informative though. Examples: Barack Obama on Ellen Examples: Barack Obama on EllenBarack Obama on EllenBarack Obama on Ellen

11. Internet Each candidate has own website Each candidate has own website Makes direct mailings campaigns possible, easy way to raise money Makes direct mailings campaigns possible, easy way to raise money Allows access to specific voters via email Allows access to specific voters via email Facebook, Twitter, Youtube, Websites, etc. Facebook, Twitter, Youtube, Websites, etc. 15 million American FB users in 2008 15 million American FB users in 2008 60 million American FB users in 2012 60 million American FB users in 2012 9 million tweets during Pres. Obama’s speech 9 million tweets during Pres. Obama’s speech 57,000+ per minute #DNC2012 57,000+ per minute #DNC2012

12. Political Debates Provides advantage to the challengers- ability to be seen and heard from Provides advantage to the challengers- ability to be seen and heard from Slip of tongue during debates can hurt you. – Rick Perry Slip of tongue during debates can hurt you. – Rick PerryRick PerryRick Perry Appearance of individual can help or hurt as well Appearance of individual can help or hurt as well