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Chapter 17, Sections 1 and 2.  Limited interaction– brief, sometimes non- existent.  Unclear norms– no widely understood guidelines.  Limited unity–

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Presentation on theme: "Chapter 17, Sections 1 and 2.  Limited interaction– brief, sometimes non- existent.  Unclear norms– no widely understood guidelines.  Limited unity–"— Presentation transcript:

1 Chapter 17, Sections 1 and 2

2  Limited interaction– brief, sometimes non- existent.  Unclear norms– no widely understood guidelines.  Limited unity– lack of similar desired goals.

3  Crowds  Mobs  Riots  Panics  Mass hysteria  Fashion  Fads  Rumors  Urban legends

4  Public opinion= refers to the collection of attitudes that members of a public have on a given issue.  Propaganda= an organized and deliberate attempt to shape public opinion. ▪ Most effective way to influence the way that people think. ▪ Can be used negatively or positively.

5  Catagion theory= hypnotic power of a crowd encourages people to give up individuality to the stronger pull of the group.  Gustave LeBon  Factors giving power to crowds:  Individuals gain anonymity  Spread of emotion is rapid and contagious  Members are suggestible.

6  Emergent-Norm Theory= traditional norms do not apply; with no clear standards, individuals wait for a leader to emerge and instill norms.  Ralph Turner and Lewis Killian

7  Value-added theory= 6 basic principles; these principles build upon one another. The more preconditions/principles that are present, the greater the likelihood of a collective behavior occurring.  Each condition present beforehand adds value, or likelihood to the collective behavior.  Neil Smelser

8  Goal of a social movement is to change society  Reactionary movement= reverse current social trends. ▪ Re-emergence of the KKK in 1950s/1960s  Conservative movement= protect society’s prevailing values from the threat of change. ▪ Religious movements– protecting traditional family values.

9  Revisionary movement= improve or revise some part of society. ▪ Women’s suffrage movement of 1900s.  Revolutionary movement= total and radical change of existing social structure. ▪ American Revolution, Bolshevik Revolution, Castro’s revolution in Cuba

10  Four stages identified by Malcolm Spector and John Kitsuse (example w/labor movements)  Agitation ▪ Belief that a problem exists (low pay, harsh working conditions)  Legitimation ▪ There is support for this movement (labor unions receive recognition)  Bureaucratization ▪ Ranked structure of authority (labor unions have increased number, elect leaders)  Institutionalization ▪ Established part of society (labor unions now resist attempts to change their structure)

11  Relative Deprivation Theory  People join because they feel deprived of what they feel they deserve.  Seek to gain what they lack, but that others have.  Resource-Mobilization Theory  Organization and effective use of resources is necessary to have a social movement.  Both theories can be applied to a social movement.

12  Think of a social movement that has shaped history– world or U.S.  On a sheet of paper, clearly identify the four ‘life cycles’ of this movement.  Possible examples:  Civil Rights movement  Women’s rights movement  Religious movements  Progressive movement  Awareness movement


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