4Maybe this is what it looks like? Let’s have a different conversation about customer orientation and the transformation that can/should happen in our organizations
5Customer Orientation and Your Objectives Today… Who are your “customers”?Citizens? Internal stakeholders? Other departments? Feds?Can you recite your organization’s core “values”, and is Customer Service or Orientation one of them?How would you grade your organization’s current customer orientation?Empowering and inspiring individuals to do the right things right. There IS a correlation between employee empowerment and customer orientation, and the effects it has on worker’s attitudes in the workplace.
6Is Customer Service a Core Value for you? Commitment to serve the publicDWRRespect/consideration for othersEDDWorkplace SafetyAccuracy and qualityAdaptabilitySustainabilityEnvironmental StewardshipPeopleEnvironmental JusticeFTBCare and RespectClimate Change ManagementAccountabilityCommunicationCalPIAEnterprise ThinkingIndividualityCustomer FocusedCitizenshipSelf-SuffiencyTeam WorkLeadershipInnovationTeamworkIntegrityResponsibilityCollaborationDHCSStaff Well-BeingServiceDMVHonesty and IntegrityThe word “service” rarely shows up in public sector value statements, and the word “customer” even less so.
7Is Customer Service a Core Value for you? CommunicationWe will keep the big picture in mind and put the University first.SCIFCommunityWe will treat each other with courtesy, civility, cordiality, and respect in all our relations.InnovationHonestyWe will strive to solve problems through a planned, coordinated team approach and lend assistance across unit lines.IntegrityAccountabilityProfessionalismAdaptabilityRespectWe will be mindful that we are using technology to solve educational problems, not using technology for its own sake.CollaborationServiceTeamworkWe will be aware at all times that we are one organization working together to achieve shared institutional goals.CalHRDSHWe will not oppose change merely out of habit. We will approach change as a way to find better solutions to problems.LeadershipSafetyTreatmentCustomer ServiceResponsibilityWe will strive to make it easy for our clients to understand and use our servicesExcellence/QualityDiversityWe will own responsibility for client problems.CalTransWe will respect the confidentiality, security, and privacy of others.Dept Tech ServicesCommitmentBe AccountableWe will communicate about problems and differences in a timely, clear, and cordial manner, in search of constructive solutions to those problems.Be Service DrivenCollaborate & CooperateUnderstand Enterprise ValueDemonstrate Strong LeadershipCSUSOSHPDWe will talk positively about the University and each other.CSUS example is interesting, as this is from the CSUS IT org’s mission and values statement, and how they call out servicing their “clients” effectively.
8“Raley’s is committed to treating customers like family, consistent with the company’s internal culture based on values that each team member is encouraged to exhibit” Fearless – Forge ahead with thoughtful, bold ideas Accountable – Take responsibility for doing what’s right Memorable – Make impressions and connections Inspiring – Encourage creativity and passion Learning – Seek and share knowledge You – Make a differenceLoyalty360 CX Awards: “Most Customer-centric Culture”, Platinum Winner – Aramark; Gold Winner - Safelite AutoGlass; Silver Winner - Ford Motor Company; Bronze Winner - Raley’s Family of Fine Stores.
9Starbucks has their customer orientation message woven into their employees work lives, literally!
10USAA banking ranked #1 in the Temkin Customer Service Ratings USAA banking ranked #1 in the Temkin Customer Service Ratings. Insurance was tied for 2nd with Amazon and their credit card business was tied for 5th. Others in the top ten were Chick-fil-A, Publix, H.E.B., Starbucks, Costco…
11CULTURE AT USAA Army Loyalty Duty Respect Selfless Service Honor What makes you unique makes you essential to our team.At USAA, you’ll find an inclusive and welcoming environment where everyone has a true passion for our mission. From the moment employees become part of the USAA family, they are immersed in a culture that profoundly embraces the service and sacrifices made by those whom the organization serves – the men and women of the U.S. military and their families. Having the opportunity to serve the financial needs of those who serve the country is an honor for all of us.Maintaining a workforce that is reflective of our diverse membership and community is vital to our mission. The military community is one of the most diverse in this country and our ability to provide best-in-class service is directly connected to understanding the needs of our membership and providing innovative solutions.Our culture is the heart of USAA’s brand and the foundation of our organization. Every employee is looked to as a leader who embodies and upholds the USAA core values, a set of aspirational behaviors that guide how we perform and how we treat each other.ArmyLoyaltyDutyRespectSelfless ServiceHonorIntegrityPersonal CourageMarinesCourageCommitmentAir ForceServiceExcellenceNavy
12“REINFORCING OUR CULTURE” USAA makes a consistent effort to reinforce our culture, values and mission, through a variety of channels:Connect, our internal employee website, features news, member stories and videosUTV, our internal video channel, offers workshops and leadership messagesSignage and video throughout our various locations highlight new initiatives and programsRegular employee meetings bring us all together to learn and shareUSAA marketing, including television commercials, showcases our public brandEmphasis on behaviors important to our culture in performance reviewsUnique employee development programs that help employees apply our cultural priorities in a positive way that leads to better results
13Customer Orientation at Intel Role Modeling:Understands the customer's critical agenda and proactively contributes to making it happen.Integrates customer needs with corporate direction for the greater overall good.Delivers innovative and competitive products and services.ExcellingJointly develops expectations with the customer.Applies knowledge/ experience to solve the customer's real problem.Seeks total, not just departmental, resolution to customer requirements.DoingSeeks out customer requirements and works to meet customer expectations.Viewed as effective by the customer.Realizes that customer/supplier relationships go both ways.BeginningKnows who the customer is."Reacts" to customer requests by providing customer with what they say they need.LackingIgnores customer input; gives the customer what he/she thinks is best.Forces solutions/ processes on the customer.Does not understand or meet customer requirements.
14How do you manage and measure Customer Orientation? Role ModelingExcellingDoingBeginningLackingUnderstands the customer's critical agenda and proactively contributes to making it happen.Integrates customer needs with corporate direction for the greater overall good.Delivers innovative and competitive products and services.Jointly develops expectations with the customer.Applies knowledge/ experience to solve the customer's real problem.Seeks total, not just departmental, resolution to customer requirements.Seeks out customer requirements and works to meet customer expectations.Viewed as effective by the customer.Realizes that customer/supplier relationships go both ways.Knows who the customer is."Reacts" to customer requests by providing customer with what they say they need.Ignores customer input; gives the customer what he/she thinks is best.Forces solutions/ processes on the customer.Does not understand or meet customer requirements.Intel Core ValuesCustomer OrientationDisciplineGreat Place to WorkQualityResults OrientationRisk Taking
15SummaryDefine what Customer Orientation and Service means to you and your organizationCommunicate and reinforce using a variety of channels and vehiclesMeasure, manage, and reward accordinglyEmpowering and inspiring individuals to do the right things right