1. MIA Technology Inc. Confidential Tony Chen Empower the Digital Media World

2. MIA Technology Inc. Confidential DAC Audio Out Video Out 16MB SDRAM ES6425 DMP2 802.11b Wireless Card 10/100M Ethernet Controller Low cost client device design RJ45 Major advantages: 1.Single chip to handle networking and decoding with one set of Sdram and Flash only 2.Total BOM cost is much lower than other solutions (Sigma Design or Ubicom) 3.One software code to handle network protocols and media decode and playback 4.Contents can be loaded into CF card and playback regardless of network bandwidth 2MB Flash

3. MIA Technology Inc. Confidential OSI Model MIA Product Functions CF R/W, user I/F, setup, display OSD, file management MIA application software Application layer Presentation layer Session layer http client, ftp client, web server, error recovery and download resume MIA network software Transport layerTCPNucleus RTOS Network layerIPNucleus RTOS Data Link layer Physical layer Ethernet chip, WiFi wireless module LAN and WiFi drivers

4. MIA Technology Inc. Confidential Networked Digital Signage Player

5. MIA Technology Inc. Confidential Current Advertising Method Most video advertisings today use DVD player, VHS player or PC to playback many commercial contents in the public places – hotel, elevator, subway, retail store, bus, airport, bookstore, shopping mall, and theater … etc. Most video advertisings today use DVD player, VHS player or PC to playback many commercial contents in the public places – hotel, elevator, subway, retail store, bus, airport, bookstore, shopping mall, and theater … etc. Current solutions have many drawbacks Current solutions have many drawbacks DVD/VHS players: too much space, disc/tape producing, high maintenance cost, long duration, data update DVD/VHS players: too much space, disc/tape producing, high maintenance cost, long duration, data update PC: costly, more space, high maintenance cost PC: costly, more space, high maintenance cost Content update is the biggest headache Content update is the biggest headache Can ’ t do real time update or file management Can ’ t do real time update or file management Labor cost is increasing to hire operator to swap CF card Labor cost is increasing to hire operator to swap CF card Content production is not flexible and costly, hard to make any changes Content production is not flexible and costly, hard to make any changes Can ’ t monitor each display station ’ s status Can ’ t monitor each display station ’ s status MIA’s solution is to provide a cost effective embedded system and easy to update content solution thru WAN or LAN network to solve the above problems MIA’s solution is to provide a cost effective embedded system and easy to update content solution thru WAN or LAN network to solve the above problems

6. MIA Technology Inc. Confidential Digital Signage Solution Server monitoring software and signage player are 2 major components Server monitoring software will handle the following tasks Playlist editor to manage file content and playback sequence Manage each signage player into specific group for group control Remote control each individual signage player or each group Player status inquiry and CF card capacity inquiry Send playlist and monitor player’s downloading status Schedule playback time and monitor playback status and report Network command to delete or format CF card Network command to shutdown or reboot remote player Signage player will do the following tasks Network configuration for client IP and server log in Auto download content into CF card according to playlist file Playback media content from CF card according to playlist file Report status or inquiry back to server

7. MIA Technology Inc. Confidential Local NAS ftp/http IP: 192.168.1.11 Player 1 [Local LAN Mode with CAT] Server IP: 192.168.1.10 Player IP: DHCP Playlist D/L from PC(CAT) Media files D/L from PC or NAS Local PC [CAT] IP: 192.168.1.10 Player n [Auto start Mode] Server IP: hostname(www.123.com) Device IP: DHCP http://63.203.72.103/demo/p.mpl Internet Router Remote PC [CAT] ftp/http Media Server Router Hostname: www.123.comhttp://63.203.72.103/demo/p.mpl  Player N login: (optional) Player 1  (log in) 1. D/L p.mpl Player 1 Router DDNS Report DDNS for Hostname Internet-based CMS Software License Fee required Player and Server Network System Diagram CAT is a tool to create playlist file, client setup file CAT is a monitoring server to view all clients’ activities CAT is a real time command server to send IM, RSS to clients 2. D/L media files Player n MIA Auto Start Mode: Autoplay thru internet MIA i-CAT CMS: manage players thru internet MIA CAT Mode: local LAN direct control Dynamic DNS Service Center Static IP or Dynamic IP i-CAT Server Player N Local LAN 2. upload media files using FTP tool 1. upload p.mpl to FTP from CAT

8. MIA Technology Inc. Confidential Player N Player Wired and Wireless Connection Diagram Internet 802.11g Wireless Router Multi-Port Switch Player 802.11g Wireless Adapter Ethernet wire Player Ethernet wire Player Player 1 Ethernet wire DSL Modem Optional SSID and key Local LAN Player 3G Mobile Modem Ethernet wire http://www.3g.co.uk/PR/Feb2008/5707.htm

9. MIA Technology Inc. Confidential INTERNET Digital Media Device N Internet Connection Ethernet WAN CF Digital Media Device 2 CF HQ Control Server Media Contents Digital Media Device 1 CF Download to CF Then playback Basic Operation Procedure Power up Client device Client log in to Server Server sends playlist to client Client downloads content to CF Server control client to playback And other commands

10. MIA Technology Inc. Confidential Local Media Server Digital Media Device 1 Digital Media Device 2 Digital Media Device N Local Network Connection Ethernet WiFi LAN CF Direct streaming Download to CF Then playback Download to CF Then playback HQ Media Server Interne t

11. MIA Technology Inc. Confidential MIA ’ s Network Features Support Nucleus RTOS to handle basic TCP/IP layers Implemented HTTP client and FTP client protocols to send/receive commands and files with http/ftp servers Support fixed IP or DHCP address for client Support fixed IP or DNS host name to log in server with user name and password security protection Support both WAN Internet and LAN intranet network ‘CF card’ as buffer to store data at client device and playback directly Single MPEG decoder chip to handle multiple-thread tasks Microsoft Windows based server control software to create playlist, transfer data file, and manage all client devices

12. MIA Technology Inc. Confidential MIA ’ s Application Features MIA Playlist editor allows users to create their playback files and sequence MIA Playlist editor allows users to create their playback files and sequence Easy MIA DnS(Download and Start) thru custom URL to get playlist then download media files Easy MIA DnS(Download and Start) thru custom URL to get playlist then download media files Auto check with custom URL or subfolder if content has been changed then do auto-sync Auto check with custom URL or subfolder if content has been changed then do auto-sync Auto clock adjustment thru www.time.nist.gov Auto clock adjustment thru www.time.nist.govwww.time.nist.gov Client network setup configuration from CF card upgrade or Web Server control Client network setup configuration from CF card upgrade or Web Server control Firmware upgradeable from CF card Firmware upgradeable from CF card

13. MIA Technology Inc. Confidential C.A.T. Client Administration Tool Power up and login Select media files Click EZ-Play Download Playback Select media files Click AutoPlay Power up and login Download Playback Player 1 Player EZ-Play (Manual Mode) AutoPlay (Automatic Mode) Download and Playback Method from CAT Local LAN Local PC [CAT]

14. MIA Technology Inc. Confidential How to Use AutoPlay Mode in CAT Method 1. Direct click from playlist editor Method 2. Select any playlist file by below instructions AutoPlay mode can be On/Off on this check box AutoPlaylist.mpl is created to be used Note1: Must reboot player to run Autoplay Note2: Player’s AutoStart mode = OFF

15. MIA Technology Inc. Confidential How to setup Remote AutoPlay mode (power up, download and play) 3. Create playlist “.mpl” and upload to FTP URL Go to CAT’s remote FTP server -> Property Enter FTP path, user name and password, then connect Browse FTP and select media files to right window Click ‘Upload Playlist’ and enter “.mpl” Later, repeat above steps to upload new “.mpl” (Player is required to reboot to download new playlist) 4. Remote AutoPlay Mode Power up players Payer will automatically download.mpl Download contents and playback automatically 1. Setup FTP/HTTP content folder Create URL path on FTP/HTTP server Ex: FTP://signage.com/../../demo Setup user name and password to access Use any FTP tool to upload media files 2. Setup “Remote AutoPlay” mode for players Use CAT(client setup utility) to setup player’s values and http URL sinage.com/../../demo/.mpl Click “Update Client” or Save as autoconfig.mia file and copy it to CF card Plug CF into player and power up to do auto-updating (all values of autoconfig.mia will be stored into player) Remote PC [CAT] FTP/http server Interne t Player

16. MIA Technology Inc. Confidential Real example to MIA FTP/HTTP Server for Remote Autoplay Mode Setup remote URL playlist and store into player Setup FTP for playlist file and Upload Upload.mpl to FTP

17. MIA Technology Inc. Confidential Product Specification Hardware Features: Hardware Features: 2 channel audio 2 channel audio Built-in composite video or S-video output Built-in composite video or S-video output 5V AC power adaptor input 5V AC power adaptor input Support various CF and other type memory cards Support various CF and other type memory cards Wired 10/100M Ethernet network connection Wired 10/100M Ethernet network connection Wireless WiFi module support (optional) Wireless WiFi module support (optional) NTSC or PAL VGA output resolution NTSC or PAL VGA output resolution Software Features : Software Features : Support JPEG, MP3, MPEG1/2/4 file format Support JPEG, MP3, MPEG1/2/4 file format Chinese filename and font library support Chinese filename and font library support Scrolling text banner with 16 F/G and 16 B/G text colors and instant update from remote server Scrolling text banner with 16 F/G and 16 B/G text colors and instant update from remote server Playlist editor Playlist editor Playback image and music simultaneously Playback image and music simultaneously Easy autoconfig file to update setup parameters by CF card Easy autoconfig file to update setup parameters by CF card RSS Feeds 2.0 RSS Feeds 2.0

18. MIA Technology Inc. Confidential Product Specification Network Features: Network Features: Support ftp client, http client, web server protocols Support ftp client, http client, web server protocols Support fixed IP or DHCP IP Support fixed IP or DHCP IP Support download and upload file capability Support download and upload file capability Automatic content update and synchronization with remote file folders Automatic content update and synchronization with remote file folders Auto start from pre-fixed URL address to download/playback content Auto start from pre-fixed URL address to download/playback content Web-based client monitoring software features: Web-based client monitoring software features: Support unlimited client devices and group management Support unlimited client devices and group management Secured user name and password check during client log in Secured user name and password check during client log in Support playlist, download, playback in a single command Support playlist, download, playback in a single command Monitor each client ’ s playback/downloading status remotely Monitor each client ’ s playback/downloading status remotely Support file delete, CF format, system shut down, reboot.. commands Support file delete, CF format, system shut down, reboot.. commands Send instant message to client ’ s scrolling text banner Send instant message to client ’ s scrolling text banner

19. MIA Technology Inc. Confidential Thank You