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1 CARIBBEAN MARKET OPPORTUNITY FALL 2011. WHAT COMCAST SUBSCRIBERS ARE SAYING…..* * Source: Zoomerang Online Study “I live in Boston, which does not have.

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Presentation on theme: "1 CARIBBEAN MARKET OPPORTUNITY FALL 2011. WHAT COMCAST SUBSCRIBERS ARE SAYING…..* * Source: Zoomerang Online Study “I live in Boston, which does not have."— Presentation transcript:

1 1 CARIBBEAN MARKET OPPORTUNITY FALL 2011

2 WHAT COMCAST SUBSCRIBERS ARE SAYING…..* * Source: Zoomerang Online Study “I live in Boston, which does not have Tempo. I only get to see Tempo when I go to Nevis in the summer time. You should have it on Comcast or some US cable channel so we can watch Tempo anytime.” Comment #75 “I have called Comcast numerous times but no luck on getting Tempo so far.” Comment #159 “I don’t have Tempo… would like my cable company Comcast to bring Tempo to their line-up.” Comment #17 “Please allow Comcast to bring this into my home. Thanx.”Comment #201. “My cable company Comcast needs to carry Tempo!!!!” Comment #215 “Please come to Comcast!!!!!” Comment #239 “I just wish my local cable provider (Comcast – San Francisco, California) would make Tempo available so that I could watch year-round.” Comment #241 2

3 HOUSEHOLD BRAND, BROAD REACH & FRESH PROGRAMING TEMPO Networks is the first and only pan- Caribbean media and entertainment company producing and offering culturally relevant content on all media platforms (on air, online, on mobile and on the ground). With its flagship cable television network, TEMPO captures and delivers the extraordinary Caribbean vibe by successfully producing and delivering Caribbean programming dedicated to music, culture, food, and social awareness (visit 24 MARKETS ACROSS THE CARIBBEAN REGION (See Distribution Chart) Anguilla Antigua & Barbuda Bahamas Barbados Bermuda British Virgin Islands Cayman Islands Curacao Dominica Haiti (Winter 2012) Jamaica Montserrat St. Croix St. John St. Kitts and Nevis St. Lucia St. Martin St. Thomas St. Vincent Trinidad & Tobago Turks & Caicos Islands A DIVERSITY OF PROGRAMMING (See 2011 Programming Guide) A DIVERSITY OF PROGRAMMING (See 2011 Programming Guide) ABOUT TEMPO (>3.5 million viewers ) 3

4 TRENDSETTING, YOUTHFUL, UPWARDLY MOBILE DEMOGRAPHIC – OUR AUDIENCE IS HOT! 4

5 FAMOUS FOR PRO-SOCIAL COMMITMENT 5

6 TALENT LOVES DE TEMPO! 6 TEMPO Turns 1Rock De TEMPOTEMPO Turns 3TEMPO Turns 4

7 MARKETING PARTNERS FEEL DE VIBE….! TEMPO’s marketing partners include a wide range of leading local, regional and multinational corporations 7

8 US MARKET READY FOR TEMPO! Source: Horowitz Associates Study 71% said “Tempo would add value to a multichannel service” Horowitz Study conducted at West Indian Carnival in NY to “Assess the market and audience potential for TEMPO”. 83% said they “would like a TV channel covering Caribbean music, news, & culture” “Demand for Caribbean programming and interest in TEMPO is high” HOROWITZ STUDY CONCLUSION 8

9 “Who wants TEMPO in the US?” COAST TO COAST, TEMPO FANS SAY Gimme Meh TEMPO! FACEBOOK 9 “I cannot wait to get “Tempo” Networks on TV so I can watch some good Caribbean programming…I live in New York and am Italian but my heart is with the Caribbean and its people.” Emily (NY) said: Emily (AZ.) said: “I live very far from the Caribbean - in the state of Arizona, in the United States. TEMPO makes me feel like the Caribbean is closer, and with me all the time.” Michika (FL.) said: “I attended the first TEMPO live in St. Croix and then I relocated to Florida. My experience was amazing and even though I cannot attend anymore I encourage my family and friends to attend. TEMPO’ plays a role in advancing Caribbean unity as it showcases the talents, culture and diversity of the different islands. It helps me learn about other cultures and makes me want visit and be apart of the unity being shared.” Brittany (PA.) said: “TEMPO keeps me on top of the latest Caribbean and reggae music that I could not live without. You guys also keep me up to date with what is going on in the Caribbean nations.” “WIN A TEMPO TRIP” ENTRIES

10 SIZEABLE AND ATTRACTIVE MARKET…..! Source: U.S. Census 2010 See also, TEMPO Research Memorandum Metropolitan Philadelphia Growth: +28%, outpacing Hispanics (23.5%) Statewide Growth: PA: +43% & NJ: +21% The native-born Phil. Black Pop. is in decline (-7%). With West Indians included, Growth in PA is +11% and in NJ +5% 71% under the age of 45 37% Post-Secondary Education 10% hold a Graduate Degree Married Couple Median Income – Metropolitan Philadelphia Metro Area Total $94,215 West Indians$80,173 All Blacks$71,188 All Hispanics$60,196 Home values: 35% higher than for All Blacks Labor Force: 75% v. 66% for Total Pop. YOUNG AND HIGHLY EDUCATEDSTRONG INCOME LEVELS *Median Income Within the City of Philadelphia: #1 West Indians ($36,011) #2 Citywide Total ($35,952) #3 All Blacks ($29,400) #4 Hispanics ($24,550) FAST GROWING POPULATION ( ) 10

11 WE’VE GOT THE MARKET AND THE PLAN* 11 Win A TEMPO Trip from the Star Ledger TEMPO Turns 6 Concert at Six Flags- Great Adventure Jackson, New Jersey 1 st Annual Caribbean Festival in Newark, New Jersey See Marketing Plan “Comcast Got TEMPO”

12 15,000-20,000 attendees Featuring The region’s hottest Artists A family day of fun! 12 CELEBRATE AT TEMPO TURNS 6….JULY 9 TH ! See Marketing Plan “Comcast Got TEMPO”

13 13 Win A TEMPO Trip to the Caribbean See Marketing Plan “Comcast Got TEMPO” TEMPO is giving away trips to the Caribbean with the New Jersey Star Ledger First trip will be a luxury yacht vacation in the British Virgin Islands More trips to different Caribbean islands will be given away over the next year

14 CITY OF NEWARK, HOME OF TEMPO’S HEADQUARTERS, IS EXCITED! The City of Newark recognizes the strength of the community and fully supports the Network. The City will be partnering with TEMPO on the third season of its wildly popular “My TEMPO Trip” reality series, which will feature Newark. During the “Win A TEMPO Trip” weekend to Newark, 2 lucky winners will experience luxurious accommodations, fine dining and VIP access to Newark’s best attractions. The City of Newark and TEMPO are also partnering to create the first annual Caribbean Festival in Newark, slated for (Please see letter from City of Newark)

15 WE’RE READY TO GO: OUR SIGNAL IS AVAILABLE NOW! CABLESTAR Galaxy 17-C21 D/L L-BAND-1035 HORZ VCT #690 SR FEC ¾ COMBINED TEMPO: CHANNEL 107 – MPEG 8 – TIER 8 AUTHORIZATION #’S & TOC HOTLINE # ENCOMPASS DIGITAL MEDIA ENCOMPASS DIGITAL MEDIA (CRAWFORD) SIGNAL SPECS 15 SIGNAL SPECS COMCAST

16 There’s no other Network better equipped to reach this community! We know it, we understand, we are of it….! Regional/Global Appeal: Encompasses every country and transcends the Caribbean geographical boundaries. Tested Programming: Invested significant capital and time developing an extensive inventory of original quality programming. Multi-platform: Available everywhere to its’ audience; on-air, online, on-mobile and on the ground with spectacular events. Distribution & Marketing Partners: Broad distribution, strong marketing partners, local, regional & multinational. 16

17 “I would really love it if I could see Tempo on Comcast in the States. I always have to view the show online, or when I travel to the Caribbean. We really need Tempo in Philadelphia, they never play updated reggae videos here, there is no diversity on cable TV. If Tempo was available here, I believe people would watch it every day.” Zoomerang Online Survey Comment #120 17

18 Got 18 ???


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