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CBMP TELEVISION PROGRAMMING WORKSHOP ON HIV/AIDS May 14-15, 2007 PRESENTED BY: Allyson Leacock, CBMP Steering Committee Chair Tina Hoff, Kaiser Family.

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Presentation on theme: "CBMP TELEVISION PROGRAMMING WORKSHOP ON HIV/AIDS May 14-15, 2007 PRESENTED BY: Allyson Leacock, CBMP Steering Committee Chair Tina Hoff, Kaiser Family."— Presentation transcript:

1 CBMP TELEVISION PROGRAMMING WORKSHOP ON HIV/AIDS May 14-15, 2007 PRESENTED BY: Allyson Leacock, CBMP Steering Committee Chair Tina Hoff, Kaiser Family Foundation

2 CBEAN MEDIA PARTNERSHIP Goals & Objectives GOAL: Leverage the communication power of mass media to raise awareness, fight stigma, and change behavior- Summit Commitments 1. Make HIV/AIDS a core business priority across all CBMP broadcasters. 2.Integrate HIV/AIDS communication across various program genres, including news, public affairs and entertainment as well as public service advertising, new media platforms and special events. 3.Provide for dedicated and substantial television and radio broadcast airtime – no less than 30 seconds per hour (12 minutes per day) – for HIV/AIDS-related programming. 4.Consult with local governments, PANCAP, PLWHA, National HIV/AIDS Commissions and other stakeholders to ensure that programming is accurate and effective. 5. Engage regional and national partners, such as PANCAP and CCNAPC, to ensure that materials complement existing initiatives or campaigns.

3 CBEAN MEDIA PARTNERSHIP Current Reach 43 broadcasters across 23 countries Anguilla Antigua Bahamas Barbados Belize Bermuda Cuba Dominica Dominican Republic Grenada Guyana Haiti Jamaica Montserrat Netherlands Antilles Puerto Rico St. Kitts & Nevis St. Lucia St. Maarten St. Vincent & The Grenadines Suriname Tobago Trinidad Turks & Caicos

4 2006 / 07 STRATEGIC PLAN Integrated Approach PUBLIC SERVICE ANNOUNCEMENTS INFORMATION RESOURCES ORIGINAL & RE-PURPOSED LONG-FORM PROGRAMMING SPECIAL EVENTS & CELEBRITY ENGAGEMENT CAPACITY-BUILDING WORKSHOPS FUNDING SUPPORT FOR ORIGINAL BCAST CONTENT

5 TARGETED PSAs EVENT SIGNAGE HIV/AIDS SITE VISITS EXCLUSIVE INTERVIEWS PLAYER INVOLVEMENT PROMOTIONAL ITEMS

6 . CBEAN MEDIA PARTNERSHIP Management & Funding STEERING COMMITTEE Allyson Leacock (Barbados) Jennifer Grant (Jamaica) Stewart Krohn (Belize) Corlitha Olivierrre (St. Vincent) Richard Purcell (Grenada) Dominic Beaubrun (Trinidad) Errol Clarke (Regional, CMC) Patrick Cozier (Regional, CBU) INTL PARTNERS Kaiser Family Foundation Ford Foundation Elton John AIDS Foundation BET Univision SABC HBO REGIONAL PARTNERS PAHO PANCAP CARICOM CARIMAC Rare Radio FUNDING ALLOCATION PRODUCTION AND CONSUMER RESOURCES (PSAs, original programming, web, etc.) PARTNERSHIP ADMINISTRATION (meetings, admin support, mail, distribution) RESEARCH / EVALUATION (survey research, focus groups) CAPACITY BUILDING (workshops, fellowships, production grants) 72% 5% 11% 12%

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8 CBMP REGIONAL RESPONSE A Unifying Brand

9 What Does It Mean to LIVE UP?

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11 LIVE UP CAMPAIGN: 2007 MARCH 2007 LIVE UP LAUNCH Live Up campaign launched across the region with locally- produced programming by CBMP members In coordination with ICC Cricket World Cup 2007 Release of first set of regional TV and Radio PSAs Launch of campaign consumer website: www.iliveup.com JUNE 2007 Release of second set of regional TV and Radio PSAs (focus on HIV Testing) Continued programming across genre by CBMP members DECEMBER 2007 Release of third set of regional TV and Radio PSAs Launch of complementary regional SMS campaign World AIDS Day (December 1) special programming Continued programming across genre by CBMP members


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