Presentation on theme: "Successful Online Surveys Presenters Kim Perkins, Timothy C. Lisk, & Justin C. Mary Discussant Dale E. Berger Claremont Graduate University WPA 2010, Cancun,"— Presentation transcript:
Successful Online Surveys Presenters Kim Perkins, Timothy C. Lisk, & Justin C. Mary Discussant Dale E. Berger Claremont Graduate University WPA 2010, Cancun, Mexico
Survey Survivor: How NOT to get Voted Off the Island Kim Perkins & Timothy C. Lisk Claremont Graduate University WPA 2010, Cancun
Intro Comparison of Services Free Paid Case-by-case Tribal Council Tips & Resources
Strengths Easy to administer No data entry! Bias-free random assignment Weaknesses Take longer to create Sample issues Who owns the data? Inconsistent formatting Features change all the time
Skip logic & branching Earlier responses determine later items IF yes THAN item #4 Randomization Question, answer, page Reduces order effects Not random assignment IP address Similar to a cell phone number Identifies one computer at one point in time
“Surveys for Dummies” Or at least people who would rather not think about this too much Free is useless, but $200/yr: “One-click” to import items straight from Word Automatic crosstabs and charts Real-time widgets for web page placement $899/yr – “Expert team” will write your survey
Open source with high-end features Can download entire package to your own site & use it free Default: Does not pick up IP addresses Assessments Tokens for matching participants in pre-post design Pay by the response as you go Packages of $.04 to $.10 per response Even free accounts can use advanced features Clunky design interface Perplexing web-developer logic & vocabulary Response set = Label set Skip logic = Conditions Matrix-style questions = Answers
Anonymous IP / SSL encryption ($$$) Solution? Free student account! All features unlocked No formal tech support .edu addresses only GIS summary Random assignment A/B branching Ability to combine surveys
$25/mo IRB-friendly SSL encryption Account purged 14 days after deactivation Super Uptight Critique Company still collects IP addresses Ultimately, data is password secured “However, should interception of encrypted data occur, that data could not be decoded without the unique encryption key that is held only by PsychData.”
Defend the providers! Raise your hand when your favorite provider is called.
SurveyGizmo! Strengths Easy to use Most key features available Weaknesses Basic logic & branching IP address tracking Runner-up: LimeSurvey
URL shorteners Random assignment Branching / logic maps “Hidden” help files IRB application help
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