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Surveying & Survey Monkey a quick guide by Sam Kalb, Library Assessment & IT Projects Coordinator.

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Presentation on theme: "Surveying & Survey Monkey a quick guide by Sam Kalb, Library Assessment & IT Projects Coordinator."— Presentation transcript:

1 Surveying & Survey Monkey a quick guide by Sam Kalb, Library Assessment & IT Projects Coordinator

2 Outline Survey Methodology & Design Building Web Based Surveys Analyzing Survey Results Conclusions and Questions

3 Research Ethics Review All research institutions have ethics review and approval requirements for research studies involving human subjects. Queen’s GREB - any research project involving human subjects, whether funded or not, must receive ethics approval prior to the start of the project. Tri-Council (CIHR, NSERC, SSHRC) exempts from such review "quality assurance studies, performance reviews or testing within normal educational requirements…" (TCPS, article 1.1[d])1.1[d] Queen's Office of Research Services Human Ethics Review Boards

4 Statistics are inferences drawn from a sample population Useful statistics are valid inferences drawn from a representative sample population

5 Sampling - factors Entire population if small Ensure sample size is large enough Medium used is important (email, forced web link, voluntary web link, personal interview, etc. Major factor in rate of response Be sure sample is representative

6 Sampling Methods Random sampling. All members have equal chance to be measured. Proportional and stratified random sampling. Each group being assessed is represented in the same proportion as the total population, e.g. 20% faculty, 30% grad students, etc. Convenience sampling. Easiest but potentially most biased, e.g. students in a library on Tuesday between 2 and 5 pm.

7 Questions - Common Mistakes Lack of sufficient pre-testing Bias Unclear, jargon-based queries Too many questions (esp. self-administered surveys) Too many open-ended questions

8 Questionnaire Design Cover letter or preliminary page (esp. important in meeting GREB requirements) Well-organized Grab their attention Easy to follow formatting

9 Evaluating an online survey Self-reporting of responses Bias (questions & answers) Accuracy of opinions Beware of false links (do A & B really add up to C?)

10 Goal Doing surveys easily & inexpensively with

11 SurveyMonkey Home page

12 SurveyMonkey Survey Manager

13 Starting a New Survey

14 Survey Design

15 Editing Survey Title & Page links

16 Telling Respondents About the Survey

17 Survey Question Types Single choice Multiple choice Matrix/rating scales Open-ended

18 Question Type - One Answer (Vertical)

19 Question Type – Multiple Choice (Vertical)

20 Question Type – One Answer (Horizontal)

21 Question Type - Matrix

22 Collecting Survey Responses Hyperlink e.g. Strategic Planning Survey) Managed email list - track respondents Web page pop-ups Invitation pop-up Survey pop-up (e.g. ARL MINES survey)

23 Options for Collection Responses

24 Survey Options - 1 Collection options: One response per computer Multiple responses (shared computers) Completion options: Jump to a certain web site Share results: summary or detailed (e.g. Strategic Planning web site)

25 Survey Options - 2 Survey Limits Maximum - stop after x no. of responses Cut-off date & time Survey Security Password restriction IP address restriction (e.g. Strategic Planning) Suppress IP address from displaying in results

26 Survey Results Analysis Real time review Filtering Download to Excel, Access, SPSS

27 Thank You Questions??

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