Presentation on theme: "2015 Advertising Opportunities. Main international airport for West & North West of Ireland Over 700,000 passengers in 2014 – busiest year in history."— Presentation transcript:
2015 Advertising Opportunities
Main international airport for West & North West of Ireland Over 700,000 passengers in 2014 – busiest year in history Served by 3 of Europes main airlines – Aer Lingus, Flybe, Ryanair Currently serving over 20 international destinations Main international gateway for the ‘Wild Atlantic Way’ High Frequent Flyers and Strong ABC1 profile Visitors spend on average 5 nights in the region Key facts
Origin of Airport outbound customers Source: Passenger surveys 2013 – Survey base of 1624 passengers in 2013 Q. If you are an Irish resident, what county/city do you currently live in?
Delivering visitors to the region Galway – 58% Mayo – 66% Roscommon – 16% Sligo – 29% Leitrim – 11% Westmeath – 4% Offaly – 2% Longford – 4% Donegal – 11% Kerry – 3% Clare – 3% Source: Passenger surveys 2013 – Survey base of 540 passengers in 2013 Source: Tourism Ireland average spend of European visitor of €515 Q. If your journey originated overseas, which counties did you visit in Ireland during your stay? Delivering over 150,000+ visitors to the region annually
Social Media 2 nd largest Irish airport on facebook with 31,000 fans 9,000 twitter followers - ranked #55 in the world! #Westisbest Over 100,000 video views in 2014 Source: *http://social.skift.com/categories/airport*http://social.skift.com/categories/airport
Advertising Opportunities Light box Advertising Snap Frame Advertising Outdoor billboards Baggage Trolley Advertising Entrance / Exit Doors branding Airport Brochure Advertising Floor Decals Lift Door Advertising Car Park Ticket Advertising Terminal Promotions Brochure Display Online, & Social Media Advertising Mobile website advertising Online Car Park Advertising
Light box Advertising Ref Code: A0ARR / A0DEP Location:Arrivals / Departures Hall Audience:All passengers Dimensions:841mm (w) x 1189mm (h) Rate card:€2,000 per site Duration:12 months Your vibrant message can be delivered by brilliant and effective backlit photography and sharp graphics in our strategically located display Units
Snap Frame Advertising Ref Code: SNA Location:Airport Bathrooms Audience:Passengers/meeters/greeters Dimensions: A3 Portrait Rate card: €100 per snap frame Duration:12 months Quantity:50 Available A3 Snap frames are an extremely effective way of displaying posters and literature to your customers and to the thousands of people travelling through the airport. Made out of an aluminum frame and non-reflective PVC cover, this poster frame is a very durable display unit. A3 Snap Frames are located in high visibility areas throughout the airport in all bathrooms.
Light box Advertising Location:Throughout Airport Audience:All passengers Dimensions:6 Sheets Large Special Displays Rate: Price on Application Contact: (01) Your vibrant message can be delivered by brilliant and effective backlit photography and sharp graphics in our strategically located display Units
Outdoor Billboards Ref Code : TERENT Location:Front Wall x 4 Audience:All passengers Dimensions:4780mm (w) x 2800mm (h) Rate:€5,000 per site per annum Promote your business with our new large billboard sites located in prime locations at front entrance to the airport
Approach Road Billboards High impact billboard advertising on the main approach road into the airport Ref Code : BILLROAD Location:airport approach road Audience:Passengers Meeters & Greeters Dimensions:TBC Rate:€5,000 per site per annum
Wall opposite boarding gates Ref Code: APRONWALL Location:Wall adjacent to walkway outside boarding gates on way to boarding planes Audience:All Passengers Dimensions:TBC Rate:Please enquire
Departures entrance doors / windows Promote your business with branding advertisements on windows & doors at the main airport entrance (including inside porch). Ref Code: DEPENT / DEPENT1 Location:Branding on windows / doors at airport entrance Audience:Passengers Meeters / Greeters Dimensions:TBC Rate:Please enquire
Arrivals exit doors / windows Branding on the main exit doors from the airport arrivals hall perfect to promote your business to overseas visitors and Irish based customers as they exit the airport. Ref Code: ARRENTWINDL / R Location:Branding on windows adjacent to arrivals doors exit (s) x 4 Audience:Passengers Meeters / Greeters Dimensions:TBC Rate:Please enquire
Arrivals Porch Promote your business with branding / advertisements on the porch windows facing you as you enter / exit arrivals. Ref Code: POREXT Location:Branding on windows adjacent to arrivals doors exit Audience:Passengers Meeters / Greeters Dimensions:TBC Rate:Please enquire
Departures Smoking Shelter Branding of back wall in the new smoking shelter area in the departures lounge of the airport. Ref Code: SMOSHELTER Location:Smoking Shelter Audience:Passengers Dimensions:TBC Rate:Please enquire
Departures Floor Circles at boarding gates Circle floor stickers to promote your brand in departures queuing area for boarding Also available in the arrivals area of the airport Ref Code: DEPFLOOR Location:Departures / arrivals Audience:Passengers Meeters / Greeters Dimensions:TBC Rate:Please enquire
Branding of windows in arrivals Window graphics windows as you enter arrivals queue for passport control. Ideal for promoting your brand to a captive audience on returning from their trip away. Dwell time in this area is higher than other areas providing extra time for observing branding / advertisements Ref Code: ARRPASSR Location:Arrivals Hall Audience:Passengers Dimensions:TBC Rate:Please enquire
Branding of windows in arrivals Window graphics windows as you enter arrivals queue for passport control. Ideal for promoting your brand to a captive audience on returning from their trip away. Dwell time in this area is higher than other areas providing extra time for observing branding / advertisements Ref Code: ARRPASSL Location:Arrivals Hall Audience:Passengers Dimensions:TBC Rate:Please enquire
Departures & Arrivals Pillars Promote your business with branding / advertisements on pillars beside boarding areas in departures and in arrivals area also. 6 pillars in total available Ref Code: DEPPILL Location:Departures / Arrivals Hall Audience:Passengers Dimensions:TBC Rate:Please enquire
Outdoor Billboards Ref Code : TEREXT Location:Arrivals Exit Wall Audience:Passengers and meeters & greeters Dimensions:3350mm (w) x 2150mm (h) Rate:€3,500 per annum Promote your business with our new large billboard sites located in prime locations directly opposite the high footfall arrivals exit from the airport providing great exposure to arriving visitors
Baggage Trolley Advertising Ref Code : AIRTROL Location:Throughout Airport & Car Park Audience:Passengers (Arrivals/Departures) Dimensions: 400mm (w) x 20mm (h) Quantity:125 Trolleys Rate:€1,500 per annum (incl fitting) Advertise your business on the back and front of our Airport baggage trolleys. Trolleys are located and used in all prominent areas throughout the airport.
Entrance / Exit Doors Branding Ref Code: DEPENT1 Location:Airport Entrance / Exit Doors Audience:Passengers & meeters/greeters Dimensions:1060mm (w) x 150mm (h) Rate card:€2,500 (4 doors in total) Duration:12 months Prime advertising opportunities located at the entrance/exit doors to the departures and arrivals halls at Ireland West Knock offering exposure for your business to departing and arriving passengers as they arrive/depart the airport
Airport Brochure Advertising Ref Code: AIRBROCH Audience:Region wide and Airport Dimensions:DL Page Quantity:10,000 Brochures Rate:€500 per edition There are 4 editions of the full colour Airport Guide produced each year. 10,000 copies of the guide are printed and distributed to outlets throughout the region and on display throughout the airport offering region wide exposure for your business.
Lift Door Advertising Ref Code : LIFT Location:Ground Floor of Terminal Lift Audience:Passengers Dimensions: 3ft (w) x 6ft (h) Quantity:1 set of Lift Doors Rate:€3,000 per annum Advertise and promote your business using high impact branding on the lift doors at the airport offering high end exposure to an annual audience of 1m plus
Car Park Ticket Advertising Ref Code: AIRCAR Location:On back of all car park tickets issued Audience:Passengers Dimensions:85mm (w) x 53mm (h) Quantity:150,000 ticket run Rate:€500 Promote your business to 150,000 people with a customised promotional message and design on the backs of our Car Park Tickets
Brochure Display Ref Code : AIRBRODI Location:Brochure Display Units in Arrivals Hall and Main Terminal Audience:Arriving passengers Dimensions:DL and A4 Brochure sizes only Quantity:Unlimited Rate:€250 per annum Brochures will be displayed in prominent, high footfall areas throughout the airport and will be viewed by 1m+ passengers
Terminal Promotions Ref Code : TERPRO Location:Departures Hall, Arrivals Hall, Main Terminal Audience:Arriving passengers & Departing passengers Rate:€150 per day Located in all areas of the Airport, promotions in prime passenger flow areas, give your business the opportunity to interact with the passengers and meeters and greeters travelling through the airport
Online Advertising Website 2014 Statistics - irelandwestairport.com Current Visitor Statistics: Jan – Dec 2014 Visitors: 639,000 website visits Page views:1,586,697 Most Popular pages: Jan – Dec 2014Pageviews Flight Information Page 482,089 Homepage296,892 Destination Guide60,488 To & From Airport48,106 Most popular country of origin of visitorsVisitors Ireland455,539 UK122,840 United States10,783 Germany9,865
Leaderboard Skyscraper Ref Code: SKYFI Location:Homepage Audience:Passengers Dimensions:Varies Quantity:1 x banner Rate card:€2,500 Duration:12 months Online Advertising Promote your business with website banners on key high traffic sections of irelandwestairport.com
Mobile Website Advertising Advert Ref Code: MOBWEB Location:Mobile Website Audience:10,000 visitors per month Dimensions:600px (w) x 294px (h) Quantity:1 x rotating banner Rate card:€2,000 Duration:12 months Promote your business with website banners on key high traffic sections of the airports mobile optimised website
Online Advertising – Homepage Takeover HPTO Example Ref Code: WEBTO Location:Airport Website Audience:50,000 visitors per month Dimensions:TBC Quantity:3 x banners Rate card:€1,000 Duration:1 month
Car Park Receipt Advertising Leaderboard Advert Ref Code: CARSTRAP Location:Car Park booking tickets & receipts Audience:Circa 10,000 annually Dimensions:680px (w) x 190px (h) Rate card:€2,500 Duration:12 months New online booking platform for pre booking of airport car parking. Promote your business with an advert on the ‘booking receipts’ and ‘Tickets’ ed to all passengers.
Car Park Website Advertising Advert New online booking platform website for pre booking of airport car parking. Promote your business with a website banner on every page of the booking journey prebook.irelandwestairport.com Ref Code: CARSIDE Location:Car Park booking website Audience:Circa 10,000 annually Dimensions:310px (w) 270px (h) Rate card:€2,000 Duration:12 months
Online Competitions Location:Homepage of website and dedicated competitions page Links and promotions on Airport Facebook page Twitter page Audience: 25,000 weekly visitors to homepage of website 28,000 Facebook fans 8,800 Twitter followers Dimensions:Varies Rate: - €100 for one week competition - €250 for one month competition
Advertising on Wi-fi splash page Promote your brand / business by branding our free airport wi-fi log in splash page Full background image will be displayed visible by over 100,000 people annually Ref Code: BRFI Location:Free wi-fi log in page Audience:Passengers Meeters / Greeters Dimensions:TBC Rate:Please enquire
Advertising : Please contact Audrey Elliott Phone: Keep in touch Irelandwestairport.com Please note: Advertising space at Ireland West Airport Knock will be allocated on a first come first serve basis. All prices and offers featured above are subject to availability and terms and conditions Above prices are available until 31st of December, 2015 and all advertising must be paid for prior to going on display. Where payment has not been received in advance, advertisement will not be displayed. Please note Monthly payment schedule can be also facilitated. Note prices stated exclude printing of materials and vat. Businesses who advertise at Ireland West Airport Knock are permitted to display their brochures and promotional material in the dedicated brochure stands both in the arrivals and main terminal area at the Airport free of charge, during their advertising period.