1. Digital Strategies in Europe The Point of View of the publisher Dr. Johann Kempe, VP IT, Verlagsgruppe Georg von Holtzbrinck, Germany Editech 2010, Milan, June 25th,2010

2. Landscape in Germany: Market is in an early stage but E-Books are gaining ground 1 E-Book sales currently less than 1% Publishers … … Distribution Wholesale Retail Devices … … Simliar buying behaviour as with p-books

3. More Changes to Come 2 Editech 2010 - Dr. Johann Kempe To watch Content Enriched eBooks More aggregation and syndication / Multimedia Content coop with other business partners Technology New Devices and Convergence Better Search and Profiling Customer Orientation and Analytics Multimedia Personalized and contextual marketing Consumer Always on and in the Cloud More interaction e.g.collaboration, UGC, social media Processes more flexible, cost-efficient & channel-specific production BPR and more automation Author Author relationship managment Self Publishing Market Fierce competition Big international players More e-Books

4. 3eBook evolution vs revolution - June 2009 - Dr. Johann Kempe The Digital Transformation affects the whole Life Cycle Author Relationship Management Rights Acquisition Content Development (Production) Content Repository Marketing Sales & Distribution Rights for different media types Royalties and royalty models Contracts and clearing Territory rights … XML – first XML – last DTD Conversion Digitalization ISBN/ DOI Type setting Formats … Storing Tagging Metadata Multimedia (Audio, Video) … New sales channels SEM, SEO Viral marketing Business models … Devices Interoperability Standards Applications DRM Accountability Business models Sales figures …

5. 4eBook evolution vs revolution - June 2009 - Dr. Johann Kempe Publishers need a flexible digital infrastructure: multi-channel, multi-device, multi-format The World of Printed Books The World of Digital Books Type setting, converting, digitizing Printing Retail Book Trade Department Stores Amazon WarehouseLogistics XML … MAM DAD (Digital Asset Delivery ) 1) Online Portals 3) Online Shops DRM 2) Online Libraries DRM Debt Collection Example

6. All Media Becomes Social 5Editech 2010 - Dr. Johann Kempe Example

7. 6eBook evolution vs revolution - June 2009 - Dr. Johann Kempe Grazie per la vostra attenzione! Thanks for your attention!

8. 7eBook evolution vs revolution - June 2009 - Dr. Johann Kempe Contact Dr. Johann Kempe Senior Vice President IT Gänsheidestr. 26  D-70184 Stuttgart Phone +49 89 12 99 82-50 johann.kempe@holtzbrinck.com