4 THE CLOUDBAND BUSINESS UNIT WAS BOOTSTRAPPED IN ISRAEL IN MID 2011 THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT, SALES AND OPERATIONS TEAM INCLUDES PEOPLE WITH BOTH TELECOM AND IT/CLOUD EXPERTISE, MANY ARE “RETURNING” ISRALIES THAT GAINED EXPERIENCE WORKING FOR OTHER MNCS ABROAD CLOUDBAND BUSINESS UNIT SETTING UP BUSINESS LEADERSHIP AND R&D IN ISRAEL DEMONSTRATE ALU’S STRONG BELIEF IN THE TECHNICAL AND BUSIENSS CAPABILITIES IN ISRAEL
6 DMS BUSINESS SNAPSHOT HEADQUARTERS: HAIFA, ISRAEL BACKGROUND: BASED ON ACQUISITION OF THE ISRAELI (HAIFA) STARTUP, MOBILITEC, IN 2006 EMPLOYEES: 120 ( 75 ISRAEL ) OVERVIEW: THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT, SALES AND OPERATIONS THE ALCATEL-LUCENT DIGITAL MEDIA SOLUTIONS (DMS) IS A MULTI-TENANT CLOUD- BASED TECHNOLOGY PLATFORM DESIGNED TO DELIVER INNOVATIVE CONTENT SERVICES FOR CONSUMERS AND ENTERPRISES. BECAME THE WORLDWIDE LEADER OF DIGITAL MEDIA SERVICES INCLUDING THE WORLD LARGEST TIER-1 TELCOS KEY CUSTOMERS: Mobile Nigeria
7 EVOLUTION OF DIGITAL CONTENT MERCHANDIZING 20052000200720092010201120122013 Ringtone store WAP Content Store IPTV VOD Store Mobile App Stores eBook Store Multi-content stores E-Campus stores Enterprise Mobile Content Mobilitec FoundedAcquired by ALU
8 THE COMPLETE DIGITAL MULTIMEDIA SOLUTIONS PLATFORM Enables user-specific, contextual, social, and interactive discovery, and a search experience tailored to device being used. DISCOVERY Optimizes delivery to any device with support for video transcoding/DRM, downloads and streaming and personal media lockers. DELIVERY Supports flexible payment mechanisms including rent, buy, loan, ad-sponsored, subscriptions, bundles, discounts and in-app billing PAYMENTS Ingests content, defines meta- data structures, manages catalogs, and leverages tools and APIs for service creation. CONTENT MANAGEMENT Leverages customer activity to improve user experience. SUBSCRIBER MANAGEMENT AND ANALYTICS Promotes content usage with tools for marketing, campaigns, branding, etc… MERCHANDISING AND MONETIZATION PLATFORM SOLUTIONS Enabling users to discover, purchase and consume any digital content. Multimedia Content Stores Augmenting TV shows, live events & advertisements with targeted content. advanceTV Enterprise private App and Content “Stores”. Working with BYOD. Enterprise Mobility Give students access to curriculum / course content on any connected device. eCampus + Future Solutions …
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