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Digital Publishing at Palgrave Macmillan Alison

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Presentation on theme: "Digital Publishing at Palgrave Macmillan Alison"— Presentation transcript:

1 Digital Publishing at Palgrave Macmillan Alison

2

3 MRW Dynamic, XML-based, frequently updated Business model: subscription (moving to hybrid) Channel: direct via Online Sales teams DRM: irrelevant

4 Journals Semi-dynamic, PDF/HTML- based, regular new content Business model: subscription (plus doc del) Channel: direct via Online Sales teams DRM: unnecessary

5 Monographs Static, PDF (moving to ePub) Business models: Via Connect: perpetual access Via aggregators: subscription/loan; PDA pilots Channel: Connect - direct via Palgrave Online Sales teams Indirect - via aggregators (eg NetLibrary, Dawson) DRM: social on Connect, by platform for 3 rd parties

6 Business and professional Static, PDF and ePub Channel: Connect - direct via Palgrave Online Sales teams Indirect: To libraries via aggregators (eg NetLibrary, EBL) To individuals via wholesale/retail channels (eg Overdrive) DRM: social on Connect, by platform for 3 rd parties

7 Trade Static, PDF- and ePub based Channel: Indirect via retail/wholesale partners eg iBooks, Amazon, Overdrive, Ingram DRM: by platform for 3 rd parties

8 Textbooks Little currently available digitally – high threat of piracy, challenging business model Channels: Indirect via retail/wholesale and technology partners eg CourseSmart, VitalSource, ScrollMotion et al

9 Other Elearning products Business model: subscription Channel: direct DRM: irrelevant Mobile apps Business model: download Channel: 3 rd parties, eg iPhone DRM: by channel

10 Brave new world… New business models: rental, PDA, apps New players: Apple, Google New standards: ISTC, ISBN-A, DOIs New requirements: UGC, personalization, updates, multimedia, permissive DRM New expectations: downward pressure on prices, simultaneous print/digital


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